2. General presentation of PR. Fall 2011 Communication E.B 2 Communications techniques use ( by companies or persons) to develope a positive image. PR is an adapted and personalized communication “effective relationships with relevant public” (Jean-Pierre Beaudoin)
3. Targets of the PR. Suppliers Customers Banks Associations Employees Competitors Fall 2011 Communication E.B 3
4. Internal PR. To Create trust and confidence from the employees to the company. To Build and to keep the compan’ys culture, way of doing. To affirm the values of the company. To motivate people. Fall 2011 Communication E.B 4
6. External PR. To create, developp and keep good relationshipswith the public and audience. To bewellperceived. To get a positive positionning in customersmind. Fall 2011 Communication E.B 6
7. External PR. Informations Letters. Open Days. Pressconferences. Sponsorship. Relay of opinion on the internet. (PR 2.0) Fall 2011 Communication E.B 7
8. PR 2.0 Nowadays, companies and brands are using social networks website to control their image. A new Job came up. Fall 2011 Communication E.B 8
10. Piste of Thought. Speakingis one thing, acting isanother.Did the PR solve the problem of BP when the oil rig exploded ? Did the PR find the good words to explain Chernobyl drama in the 80’s ? Why does the Police need PR ? Everybody know what the police is doing no ? Fall 2011 Communication E.B 10
11. Conclusion. PR are here to communicate, but don’tforget to staycriticaltowards the message… Otherwiseitwouldbecomepropaganda ! Fall 2011 Communication E.B 11
12. Sources. http://fr.wikipedia.org/wiki/Relations_publiques http://fr.wikipedia.org/wiki/Jean-Pierre_Beaudoin http://www.polfed-fedpol.be/org/org_cgpr_orga_fr.php http://fr.wikipedia.org/wiki/Propagande http://www.concepteur-redacteur-blog.com/2010/05/18/relations-publiques-rp-2-0/ http://resosol.org/Gazette/1996/153_20.html Fall 2011 Communication E.B 12
