Are you producing great content but not seeing the most desirable results (comments, likes and shares) on your social channels? Explore concrete steps that will propel your interaction rate and better optimize your efforts on Facebook, YouTube, & Twitter. The session will wrap up with a detailed primer on Google+.
6. Edge
rank
3
Affinity
Weight
Thursday, December 1, 11
7. Edge
rank
3
Affinity
Weight
Time Decay
Thursday, December 1, 11
8. Edge
rank
Affinity
“Affinity is the value Facebook assigns to an object’s creator relative
to other Facebook users. In plain English, the more a person
comments, likes, or interacts with your posts, the higher
their affinity to you, and the greater the likelihood that your
posts will show up in their news feed.”
http://www.6smarketing.com/facebook-edgerank-algorithm/
Thursday, December 1, 11
9. Edge
rank
Affinity
http://www.6smarketing.com/facebook-edgerank-algorithm/
Thursday, December 1, 11
10. Edge
rank
Affinity
http://www.6smarketing.com/facebook-edgerank-algorithm/
Thursday, December 1, 11
11. Edge
rank
Affinity
http://www.6smarketing.com/facebook-edgerank-algorithm/
Thursday, December 1, 11
12. Edge
rank
Weight
““Weight” combines what the item is and how it’s being interacted
with. As for the “what,” videos, photos, and links are generally
considered to have the highest weight. In other words, if a fan
views a video on your page, this will score far more points
in Facebook EdgeRank than if they simply visit your page.”
http://blog.involver.com/2011/10/25/facebook-edgerank-and-graphrank-explained/
Thursday, December 1, 11
13. Edge
rank
Weight
http://blog.involver.com/2011/10/25/facebook-edgerank-and-graphrank-explained/
Thursday, December 1, 11
14. Edge
rank
Weight
http://blog.involver.com/2011/10/25/facebook-edgerank-and-graphrank-explained/
Thursday, December 1, 11
15. Edge
rank
Time Decay
“Like Google, Facebook is concerned with the freshness of
content. Newer content and interactions hold more importance
and have a higher likelihood of being published in your news feed. The
older the interactions are with an object, the lower their time decay
score and less of ability they have to push content to the top of
people’s news feeds.”
http://blog.involver.com/2011/10/25/facebook-edgerank-and-graphrank-explained/
Thursday, December 1, 11
16. Edge
rank
Reconsider how you post
Thursday, December 1, 11
17. Edge
rank
“The days of “schedule-and-go” social media are over.”
http://www.convergeconsulting.org/wp-content/uploads/2011/11/How-Facebooks-Changes-
Affect-You-higher-education-marketing.pdf
Thursday, December 1, 11
18. Edge
rank
Tips to boost edgerank
C
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to
A
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n
P
!
R
E
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IU
M
!
Thursday, December 1, 11
19. Edge
rank
Tips to boost edgerank
Thursday, December 1, 11
20. Edge
rank
Tips to boost edgerank
Thursday, December 1, 11
21. Edge
rank
Schools to research
The Hun School Northfield Mount Hermon School Proctor Academy
www.facebook.com/hunschool www.facebook.com/nmhschool www.facebook.com/proctoracademy
The Webb Schools
www.facebook.com/TheWebbSchools
Thursday, December 1, 11
54. Mine your database for (alums, parents, etc.) for followers
Thursday, December 1, 11
55. Mine your database for (alums, parents, etc.) for followers
Engage your followers
Thursday, December 1, 11
56. Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Thursday, December 1, 11
57. Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Consider streaming your tweets through your site
Thursday, December 1, 11
58. Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Consider streaming your tweets through your site
An active twitter account sends search signals to google & bing
Thursday, December 1, 11
59. Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Consider streaming your tweets through your site
An active twitter account sends search signals to google & bing
Avoid auto tweet your Facebook updates & vice versa
Thursday, December 1, 11
60. Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Consider streaming your tweets through your site
An active twitter account sends search signals to google & bing
Avoid auto tweet your Facebook updates & vice versa
Take the time to author unique status updates on each platform
Thursday, December 1, 11
61. Search Landscape
Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Thursday, December 1, 11