32. Trust in institutions continue
to decline
TRUST
IN
INSTITUTIONS
␣
18-‐-‐-‐COUNTRY
GLOBAL
TOTAL
2012
Edelman
Trust
Barometer
Survey
32
33. 2012 Edelman
Annual Global
Trust Barometer Survey
*70% Trust
Consumer
Opinions
Posted Online
*Nielsen Global Trust
in Advertising Survey. Q3 2011
*92% Trust
recommendations
from people they
know
*Nielsen Global Trust
in Advertising Survey. Q3 2011
33
34. 2012 Edelman
2012 Edelman
Annual Global
Annual Global
Trust Barometer Survey
Trust Barometer Survey
+75 Trust Social Media
As Source Of Information
2012 Edelman Annual Global Trust Barometer Survey
34
59. Garnered 600,00 views
in 2 days
#1 most viewed on the week of
Feb.14
#3 most shared video on Feb.
16
#3 most liked and #2 most
favorited
985 comments with 41:1 like to
dislike ratio (higher
than Jeremy LinÊs video)
59
66. ➤ Data & Decisions
➤ Discovery
➤ Distribution
➤ Deploy
66
67. Points to remember
➪ Ask The Question
➪ Platform Matters
➪ Insight is King. Influence is
Queen.
➪ Relevance Hits the Heart
➪ Creative Story Telling
➪ Planning is a Must
➪ Profiling is magical
67