1. The Magic AppMall
A surprisingly simple solution for a complex challenge

2. Topics
• Mobile app development trends
• Why a platform for mobile app
development

3. Mobile App
Development Market
~ some trends ~

4. Many advantages
“Mobile App Dev Projects will
outnumber PC 4 to 1 in the next 3
years”
(Gartner, 2012)
Total Mobile Enterprise Application
Development Platform market
reached ~$938.5 million in 2012. A
compounded annual growth rate of
38.7 % is expected to reach $4.8
billion by 2017.
(IDC Worldwide, Nov 2013)
• Consumerization of IT / Our extension
• (Cost)savings
• Acceleration of the business process
• Dynamism and strength process
• Improvement
• Efficiency

5. The market
“Mobile App Dev Projects will
outnumber PC 4 to 1 in the next 3
years”
(Gartner, 2012)
Total Mobile Enterprise Application
Development Platform market
reached ~$938.5 million in 2012. A
compounded annual growth rate of
38.7 % is expected to reach $4.8
billion by 2017.
(IDC Worldwide, Nov 2013)

6. The market
“Mobile App Dev Projects will
outnumber PC 4 to 1 in the next 3
years”
(Gartner, 2012)
Total Mobile Enterprise Application
Development Platform market
reached ~$938.5 million in 2012. A
compounded annual growth rate of
38.7 % is expected to reach $4.8
billion by 2017.
(IDC Worldwide, Nov 2013)
Many advantages;
• Consumerization of IT / Our extension
• (Cost)savings
• Acceleration of the business process
• Dynamism and strength process
• Improvement
• Efficiency
Market Research
“78% CIO’s have an enterprise mobility strategy”
“87 % say their employees want increased
access CRM, ERP, Document information via
apps”
“Nearly 8 in 10 CIOs say they already using
mobility to increase revenue in some way. “

7. The impact of Mobile Apps on Enterprise
Application Development

8. Mobile: 25% of IT Budgets
45% of mobile apps delayed a/o over budget
2016: 4 times as many enterprise apps
IT Departments will run an AppStore in 2016
Market research
Establish an API tier

9. Why a platform for mobile
app development

10. Inhouse
Business App Development
APP
Outsource
APP
Company
APP
A
P
P

11. Some advantages & disadvantages
• +/+
• Time to market
• Fix price
• No worry about Human Resources
• -/-
• Not in `control`
• Depending on a 3rd party
• Small changes expensive and
complicated
• +/+
• Control over the development & project
• Choice of developers & costs
• Options on the technology
• -/-
• Initial investment
• Additional costs
• Personnel: min. 1 developer per platform
(Apple, Android, Windows ..)
Inhouse
APP
Outsourced
APP

12. But what about effort.....
App Notes Effort
A simple app Display information, no interaction with any
server
2-4 weeks
Data list app Apps that extract data from a database and
display it in a simple list
4-8 weeks
Complex app Server-side integration app data being cached
so it works offline
8-12 weeks
Enterprise app With integration to business processes and
possibly including a shopping cart and
payment gateway
3-6 months
These estimates are for a single target device, i.e. Android phone or iPhone but not both. Although the back-end integration will be
shareable, none of the code will be unless you use a hybrid approach and create most of the user interaction within a browser
instance.
* http://www.mobile-ent.biz

13. and costs...

14. and costs...

15. and costs...
“The biggest barrier is mobile
development costs, say 65 % of CIOs. “

16. Yes, challenges
“Road blocks to enterprise app
mobilization: 63 percent cited security
concerns and 48 percent worried about
increased cost of support and
maintenance.“

17. Yes, challenges
“Road blocks to enterprise app
mobilization: 63 percent cited security
concerns and 48 percent worried about
increased cost of support and
maintenance.“
64% of employees uses apps from public app stores
for business use. With this they put the security of the
company at risk.

18. Yes, challenges
“Road blocks to enterprise app
mobilization: 63 percent cited security
concerns and 48 percent worried about
increased cost of support and
maintenance.“
64% of employees uses apps from public app stores
for business use. With this they put the security of the
company at risk.
You need to think of mobile
apps as one component of a
larger, modern, omnichannel
application architecture and
structure your development
strategy accordingly.

19. Yes, challenges
“Road blocks to enterprise app
mobilization: 63 percent cited security
concerns and 48 percent worried about
increased cost of support and
maintenance.“
64% of employees uses apps from public app stores
for business use. With this they put the security of the
company at risk.
You need to think of mobile
apps as one component of a
larger, modern, omnichannel
application architecture and
structure your development
strategy accordingly.

20. The famous iceberg
Initial investment
• Changing business
processes
• Operating system
updates
• Ready for new
platforms
• Maintenance
• Management
• …..

21. And… a third option
• Mobile App Development Platform
• Mbaas
• MEAP
• Enterprise App Store
• MADP
• Corporate App Store

22. An emerging trend
• Because
• Integration is where developers spent
most of their effort for mobile apps
• Developers can focus on the application
• Advantages e.g.
• 1 development environment
• Fast time to market
• Unique APIs for mobile backend system
functions
• Low entry costs
• All-In platform

23. Next easy step
Corporate / Enterprise appstore
• The way that companies can ensure
• Quality
• Security
• Uniformity
• Manageability
for their mobile enterprise applications
“App stores will become the primary way that employees access
applications and will go beyond smartphones and tablets to
include the PC ecosystem”
"The adoption rate for the corporate app stores isn't there yet, but
it's going to be reaching a critical mass in the next 18 to 24
months”
* IDC & Forrester research

24. Next easy step
Corporate / Enterprise appstore
• The way that companies can ensure
• Quality
• Security
• Uniformity
• Manageability
for their mobile enterprise applications

25. The Three Stages Of Corporate App Store
Evolution

26. The Three Stages Of Corporate App Store
Evolution
“Corporate app stores enable IT teams to change how they
support and deliver apps”
“Leading firms use examples from consumer channels to
change how IT engages with business.”

27. Magic AppMall
The Corporate Appstore To
Mobilize your Enterprise Data

28. Magic AppMall
Mobile App generation and
management solution
• Generate once
• Deploy to many & multiple
• Distribute easily
• Integrate fast
• Monitor all
• Manage simply
• Support skillfully
• Secure Enterprise Apps
The Corporate
Appstore To
Mobilize your
Enterprise Data

29. Magic AppMall: the capabilities

30. Magic AppMall set-up
Any business applicationAny database & framework Any Cloud application
Generate | Build | Experience | Manage | Admire
Business Apps

31. Magic AppMall: Uniqueness
• Easy in set up, management and maintenance
• Quickly up and running
• No coding, but configuration
• No deep IT knowledge necessary
• Full fletched integration framework
• Extensive MDM/MAM functionality
• Predefined lay-out templates
• App Wizards
• Based on Proven technology
• Change business needs on the fly

32. Extended
management
Magic AppMall: Modules
AppMall
Studio
App
Management
Server Device
Multi tenancy
Template
management
Full backoffice
integration
Wizards
- Templates
- Themes
- Logic
Simulator
Encrypted data
storage
Encrypted
Server
communication
Full
transactional
Device/specific
features
Mobile
infrastructure
Connected to
application
landscape
Providing
external
content
Device
Provisioning
Inventory
Management
(Partial) remote
wipe
MDM/MAMMDM/MAM
Template builder
User
authentication
User
management
Authorization
management
AppMall Control

33. Magic AppMall: The architecture
Management
Tenant 1 Tenant 2 Tenant 3 Tenant n
CRM
ERP
Data
Data
Multi Tenant
Multi Project
Per Project:
• Colors / Fonts
• Themes
• Layouts
Per App
• Users
• Language
• Integration
• Security
Management
MDM interface
Upgradable
Active Directory
Install shield
Auditing/Logging
Validation
Documentation

34. Business model
Management
Tenant 1
Department A
1 2
3 4
5 6
Department B
1 2
3 4
5 6
Department C
1 2
3 4
5 6
Department #
1 2
3 4
5 6