The document provides tips for using Twitter effectively, including listening to what others are saying, defining your online brand, and developing a social media strategy tied to business objectives. It recommends building and investing in your Twitter community by participating and becoming a trusted resource. The tips include growing your follower base through engaging content, following industry leaders, and using management tools to optimize your Twitter presence. The overall message is that an effective Twitter strategy focuses on providing value to others through connection and engagement.

1. TWITTER FOR
NOT SO DUMMIES
“The power to connect and engage in 140
characters”

2. Begging to Build a SSM Presence -
by Brian Solis
1. Listen, Search, Walk a “Daily in the Life” of…
2. Define Your Online Brand: What do you want people to see
and appreciate?
3. Develop a Social Media Strategy: Make your presence matter
and tie it back to key business objectives
4. Build and Invest in Your Community: Participate and earn
affinity to become a trusted resource
5. Learn: Repeat steps 1-5 over time to stay relevant as
http://www.briansolis.com/2012/04/the-rise-of-generation-c-and-what-to-do-about-it/

3. Take
notes! TAKE NOTES
Watch for this
Stand up, do the CHICKEN DANCE
and CLAP 3 times! :)-
WAKE UP!
Key
Concepts!
Key Concepts to remember

4. Joke in the industry
"Facebook is where people tell lies to
their friends and Twitter is where people
tell the truth to strangers".

5. What is Twitter
Twitter is a micro-blogging tool that has seen explosive growth since its
launch in 2006
with over over 140 million (wikipedia) users worldwide. The latest article about
Twitter @Forbes says 200 million.
source: alexa.org
Twitter Ranks number #8
Globally

6. WHO IS ON TWITTER?
Quick Geo-demographics

7. Relative Audience to internet population
source: alexa.org

8. source: Semiocast

9. Twitter in AUS
Approximate 2.5 Million user
in AUS
source: alexa.org

10. Why is Twitter powerful?

11. Twitter for Marketing -
Engagement tool
Promotions
Research
Prospecting
Networking
Traffic generator
Key
Concept!

12. Twitter for Engagement

13. Twitter for Promotions

14. Promotion IDEAS
Run a Contest on Twitter (examples
#twittercontest)
Tweetup = events organized on twitter to
meet in person (examples #tweetups)
Twitter Chats (http://tweetchat.com/) -
when we finish
Take
note!

15. Twitter for Market Research
Local Searches = Nearby Tweets ( http://
nearbytweets.com/)
Twitter Searches
Twitter Trends
Tweelow (http://www.twellow.com/) or Trendistic (http://
trendistic.indextank.com/ )
Finding Thought Leaders: Listorious (http://
listorious.com/)
Take
note!

16. Twitter for Networking
Build relationships;
Participate on events;
Discussions about topics of interest;
Chats or TweetChats;
Meet ups

17. TWITTER FOR PROSPECTING
Finding new clients on Twitter

18. Twitter for B2B Sales
Source: InsideView

19. Source: InsideView

20. TWITTER TO GENERATE TRAFFIC
Post LINKS to you BLOG and ask followers to share it.

21. Another Hidden Secret
Inside Scoop: Follow the right Industry
Insiders / Leader / Evangelists and you get
the news
Take
note!

22. WAKE UP!

23. GETTING STARTED
What to do NEXT?

24. SETTING UP
Profile setting = Branding

25. Your BIO page
Take
note!

26. Take
note!

28. only 160 characters for your
BIO

29. use URL shorteners (https://bitly.com/)
Take
note!

30. Background image

31. RT = RE-TWEET
Mention or @= When someone mentions your twitter
username
Hash Tag (#) = Tagging and grouping a TOPIC
DM = Direct Message
#FF = Follow Friday
Learn Twitter’s language
Take
note!

32. Twitter List = A way of organizing your Followers and the
people you follow into LISTS.
And SOO many others http://twittonary.com/
Learn Twitter’s language
Take
note!

33. ATTACK!!
Define a Strategy

34. Aim VALUE ...
Prospect
Promote
Educate
Share
Train/Coach
Help out
Connect
Network
Engage
Engage
VALUE
Key
Concept!

35. Not ABOUT QTY
“Actions speak louder than page
views” - from MixelPanel
“Actions speak louder than likes
and followers”
Key
Concept!

36. FOLLOWER GROWTH 101
Strategies to increasing the number of twitter followers

37. Growing your follower
Follow people and they may follow back - majority do if you are
cool :)-

38. Growing your follower
Linking to your BLOG or Website

39. Growing your follower
Link your twitter account to your Facebook page or profile;

40. Growing your follower
Link your twitter account to LinkedIn;

41. Growing your follower
Link everywhere you can!

42. Growing your follower
@

43. Growing your follower
Help people out
# a Question or a particular need you think people have

44. Growing your follower
#

45. Growing your follower
Posting Excellent CONTENT!!!
RT and Favorites
# FF
Daily is out!

46. Growing your follower
Posting Excellent CONTENT!!!
The ULTIMATE MENTION

47. WHO TO FOLLOW?
Follow the right people and they will LEAD you there!

48. Who to Follow?
Start with your friends by connecting your email accounts;
Look for people you admire and follow them, then follow who
they follow;
Your industry leaders and whoever they interact the most with;
#FF = Follow Fridays
#yourtopicofinterest
Take
note!

49. Follow Power Twitteres
@scobleizer
@garyvee
@zen_habits
@kevinrose
@guykawasaki
@marismith
@darrenrose
@techcrunch
@wilw
@chrisbrogan
@The_Real_Shaq
@mashable
@barefoot_exec
@jaybaer
Take
note!

50. TWITTER SCIENCE
Let’s stick to the FACTS, shall we?

51. The Scientist
Dan Zarrella is the award-winning
social media scientist at HubSpot
and author of three books:
“Zarrella’s Hierarchy of
Contagiousness,” “The Social Media
Marketing Book” and The Facebook
Marketing Book.

52. Dan Zarrella Contra-Competitive Timing
Source: http://danzarrella.com

53. Find the
Sweet
Spot!
Source: http://danzarrella.com

54. Words that count
“daily is out”
@
“VIA”
“RT”
“please”
“check”
INCREASE CLICKS
“marketing”
“add this”
DECREASE CLICKS
Take
note!
Source: http://danzarrella.com

55. FINDING CONTENT
Ninja Tricks to find content

56. Ninja Tricks -
Finding Content on Steroids
Alltop (http://alltop.com/)
Google Reader (http://www.google.com/reader)
Dig (http://digg.com/)
Reddit (http://www.reddit.com/)
Stumble Upon (http://www.stumbleupon.com/)
Quora (http://www.quora.com/)
Take
note!

57. Ninja Tricks -
Finding Content on Steroids
Bloggers
Facebook (if you use it wisely)
LinkedIn (Groups and Q&A)
Forums
Amazon Kindle = GET A KINDLE!

58. TWITTER MANAGEMENT
in 10 minutes a day

59. Twitter Management in 10
minutes a day (excluding weekends)
Check your Interaction and Mentions, interact with new
followers
Check RT and interact with followers
Check for new followers and say hello!
Check HOME for anything you might find useful/ interesting
Check your lists for fresh content from cool peps you follow
Take
note!

60. Twitter Management Apps
Hootsuite (http://hootsuite.com/) with Mobile App
TweetDeck (http://www.tweetdeck.com/)
Buffer App (http://bufferapp.com)
Timely: http://timely.is/#/
Twitter Counter (http://twittercounter.com/)
all with respective Browser Extensions
Take
note!

61. Ninja Tricks -
Optimizing your study or reading time
RSS into Buffer
Hootsuite
Feedly (http://www.feedly.com)
Take
note!

62. WRAPPING UP
a couple more takeaways

63. Takeaways Tips
You are interacting with Human Beings, so be HUMAN!
Be Humble;
Two ears, one mouth pays off ;
The goal is to connect and engage, and see what happens;
Give VALUE, Educate followers = BE GENEROUS;
Share what you think may benefit whoever is listening

64. Build your funnel
Connect
Engage
Educate
Promote
Key
Concept!
Catching $$ !!

65. DONE!!! ANY Q??
Q & A - TWEET CHAT

66. Let TWEET CHAT!!
#smsfe