Discover how axway Amplify API Management platform supports enterprise new digital competencies.

1. Amplify API Management
Presentation and demo
Digital Bootcamp
#axway

2. 2
Welcome To Our Presentation
Agenda for
today
Axway vision
API Management Plus demo
API Management Plus presentation
API Management Plus, Use cases & examples
API Management Plus demo
API Management Plus Key strength
API Management Plus Components wrap-up

3. 33
Axway vision

4. 4
Digital disruption continues to test the ingenuity and
agility of most enterprises
900B
HOURS SPENT INSIDE
MOBILE APPS IN 2016
80
%
MOBILE COVERAGE IN
THE DEVELOPED
WORLD
200B
CONNECTED DEVICES
DRIVEN BY THE IOT
$1T
IN IOT SPENDING
BY 2020
90%
CARS CONNECTED BY
2020
$79B
SMART HOME
INDUSTRY

5. 5
We live in an era when digital
technologies are woven throughout
every facet of society and are
leveraging massive amounts of data
about us to shape our daily habits.
We expect new and personalized digital
experiences

6. 6
Overwhelming enterprise IT and hindering its
ability to deliver on rapidly evolving user
expectations

7. 7
Today’s omnichannel approach is not enough
Omnichannel doesn’t remove the
boundaries between lines of business
and is often limited to data trapped
behind the walls of the enterprise.
The result is a fragmented, incomplete
view of the customer

8. 8
Foster more fluid data sharing and
collaboration across employee, supplier,
partner, and developer communities to
unleash faster growth and innovation.
Customer experience networks unite data from
anywhere for a 360° view of the customer

9. 9
Creating and leveraging customer experience
networks requires business and IT transformation
Operational
Efficiency
Customer
Engagement
User
Experience
Innovation &
Time to Market
Methodologies Infrastructure
Business
Agile & DevOps
Applications
Mobile & IoT
Architecture
Open Source & Microservices Cloud Scale & Always On
Automation & Self-service Ecosystem Collaboration Seamless, Anywhere Access Personalized Journeys
IT

10. 10
New digital competencies
Deliver data as a DevOps-ready shared
service
Manage the full lifecycle of APIs
Enable dynamic Communities of employees,
suppliers, partners, and developers
Develop unique and engaging Apps
Discover and experiment with Big Data and
real-time analytics
Improve operational efficiency
Accelerate business innovation
Decrease time to market
Redefine user experience
Unlock insights and provide customized
services

11. 11

12. 12
Achieve higher levels of efficiency
and growth by transforming rigid
and manual connections between
people, businesses and
machines into customer
experience networks.
DATA INTEGRATION &
ENGAGEMENT PLATFORM
Axway AMPLIFY™
Turn Data into Real-time,
DevOps-ready Services
Unified Engagement
with User Communities
Measure Business
Value of Services
Leverage Existing
Integration Foundation
Cross-Platform
App Development

13. 13
API Management Plus Open up data and engage
developers to innovate new
experiences
Decision Insight Analyze service levels
and adoption with real-time,
predictive insights
Appcelerator Build beautiful apps that
delight users with a
seamless digital journey
SecureTransport / B2Bi,
CG/CFT
Secure and consolidate file
transfers and streamline
B2B processes
Leveraging industry-leading products

14. 14
Multi-Folder Sync =
Real-Time Backup
The most secure solution for digitally transforming your enterprise powered by Syncplicity’s Hybrid CloudEnterprise
Access to All Files
Anytime, Anywhere
Secure Mobile
Collaboration
File Migration
Securely Manage Your
Enterprise Digital DataAccess from Anywhere Multi-Folder Sync
Real-Time Backup
Accelerate & Automate the
Migration of Unstructured Data
Replace Legacy Storage
& Reduce Costs
EU US
US PrivacyRegionEU PrivacyRegion
Secure File &
Folder Sharing
Connect to Content
Systems Across
the Enterprise
File Share
Replacement
Replace Legacy Storage
& Reduce Costs
Access to all Files,
Anytime, Anywhere –
No VPN required
Access to All Files
Anytime, Anywhere
Secure Mobile
Collaboration
File Migration
Securely Manage Your
Enterprise Digital DataSecure File & Folder Sharing Access from Anywhere Multi-Folder Sync
Real-Time Backup
Accelerate & Automate the
Migration of Unstructured Data
Replace Legacy Storage
& Reduce CostsFile Share Replacement
On-Prem StorageVaults Cloud Storage
Hybrid Cloud Enterprise
File Migration
Secure File & Folder Sharing Access from AnywhereAccelerate & Automate the
Migration of Unstructured Data
Replace Legacy Storage
& Reduce CostsFile Share Replacement
Network File Shares Syncplicity On-Prem Storage Cloud Orchestration ECM Systems
On-Prem StorageVaults SharePoint
Network File Shares Syncplicity On-Prem Storage Cloud Orchestration
Cloud Storage
ECM Systems
d Enterprise
Access to All Files
Anytime, Anywhere
Secure Mobile
Collaboration
File Migration
Collaboration &
Office 365 Integrations
Replace Legacy Storage
& Reduce Costscement
EU US
US PrivacyRegionEU PrivacyRegion
On-Prem StorageVaults SharePointCloud Storage
Hybrid Cloud Enterprise
Access to All Files
Anytime, Anywhere
Secure Mobile
Collaboration
File Migration
Securely Manage Your
Enterprise Digital DataSecure File & Folder Sharing Access from Anywhere Multi-Folder Sync
Real-Time Backup
Accelerate & Automate the
Migration of Unstructured Data
Collaboration &
Office 365 Integrations
Replace Legacy Storage
& Reduce CostsFile Share Replacement
EU US
US PrivacyRegionEU PrivacyRegion
100% Data Governance
& Protection
• Data Sovereignty Options
to Address Global
Privacy Concerns
• Complete Protection for
Private Health Information
• Zero Content Knowledge
• Maximum Visibility & Control
Accelerate & Automate
the Migration of Unstructured Content
On-Prem StorageVaults SharePoint
Network File Shares Syncplicity On-Prem Storage Cloud Orchestration
Cloud Storage
ECM Systems
Hybrid Cloud Enterprise
Collaboration &
Office 365 Integrations
EU US
US PrivacyRegionEU PrivacyRegion
On-Prem StorageVaults
Network File Shares Syncplicity On-Prem Storage Cloud Orchestration
Cloud Storage
Hybrid Cloud Enterprise
Access to All Files
Anytime, Anywhere
SFile Migration
Sec
EnteSecure File & Folder Sharing Access from Anywhere Multi-Folder Sync
Real-Time Backup
Accelerate & Automate the
Migration of Unstructured Data
Collaboration &
Office 365 Integrations
Replace Legacy Storage
& Reduce CostsFile Share Replacement
EU
UEU PrivacyRegion
Mobile Enterprise
Collaboration &
Office 365 Integrations
Syncplicity: now part of Axway!
On-Premises, Private or Public Cloud
(US & EU)
On-Prem StorageVaults
Network File Shares Syncplicity On-Prem Storage
Cloud Storage
Hybrid Cloud Enterprise
File Migration
O
Replace Legacy Storage
& Reduce CostsFile Share Replacement
Modernization of ITDigital Workplace

15. 1515
API Management Plus
demo

16. 1616
API Management Plus
“Full Lifecycle API Management”

17. 1717
What’s needed?
Support for the digital business value chain
Enterprise Systems
Integration Team
Services
API Team
DeveloperApp APIUser

18. 1818
Partial solutions increase risk, reduce efficiency
Enterprise Systems
Integration Team
Services
API Team
DeveloperApp
API
User

19. 1919
Enabling the Digital Business Value Chain
Enterprise SystemsIntegration Team
Services
API Team
DeveloperApp APIUser
API Lifecycle Management
Unified App Development
Secure Integration Services
Metrics, Analytics, & Insight

20. 2020
A complete solution enabling the digital business value chain
Streamlines digital innovation and increases ecosystem engagement by providing unified app
development, full API lifecycle management, and secure integration services.
Channel
Delivery
Enterprise
Systems
Powered by the Axway AMPLIFY™ platform

21. 2121
Axway AMPLIFY™
Data integration and engagement platform that transforms rigid and manual connections
between people, businesses and machines into customer experience networks.
API Management Plus Open up data and engage
developers to innovate new
experiences
Decision Insight Analyze service levels
and adoption with real-time,
predictive insights
Appcelerator Build beautiful apps that
delight users with a
seamless digital journey
Secure Transport /
B2Bi,
Secure and consolidate file
transfers and streamline
B2B processes
-- Product Mapping

22. 22
Axway API Management Plus: Full Lifecycle API Management
Native B/E APIs
REST, SOAP
• Security/Qos
• Monitoring
API Gateway
• Lifecycle Mgmt.
• API Catalog
• Partner mgmt.
• Self-service
• Discover & Try
• Support
API Portal
REST, SOAP
REST
API Creation Data APIs
API Builder
Secure Integration Services
(API Gateway)REST
CREATEGOVERNCONSUME
REST, SOAP
MBaas
+20 connectors
REST, SOAP
Big
data
social
API Security
API
Enablement
IOT
Backend Services
Data
Services
Messaging
Applications
MFT
UX-Multichannel
• Native UI cross
• Mobile SDK
• Titanium
MEASURE • Predictive Insights
• Identitication of abnormal situations
API Management
Embedded
Analytics

23. 2323
API Gateway/Manager
• API Catalog & Lifecycle
• Generic policies
• Partner Management
• OAuth (AS/RS) and OpenID Connect
• Check identities in any Directory Server
• Leverage any Access Management
• Quota & Throttling
• Threat detection
• API Firewalling
API Portal
• Branding and customization
• Self-service onboarding
• API Discovery and TryIt
• Client App creation and authorization
• Client SDK Generator
• Blogs
• Forums
Axway API Management Plus: full API lifecycle
API Builder*
• Rapid REST API creation
• Connectors
• API Mockups and Data APIs
• Node JS / Microservice runtimes
Embedded Analytics
• Predictive insights
• For technical and business users
• API usage/health baselines
• Proactive identification of abnormal
situations
• API Health
• API consumption
• API engagement
• API infrastructure
API Gateway
• REST SOAP API creation
• REST to SOAP
• Light ESB: SOAP/message-based integration
• Visual Mapper
Accelerate and secure your digital journey
Create - Govern - Consume - Measure
Mobile Back End Services**
• Push Notifications
• 20+ prebuilt mobile services
Hybrid customer clouds - on premise - and/or Axway cloud
Unified same user experience – SSO – one doc portal
* Formerly Appcelerator Arrow
** Add-On
Docker Support

24. 24
Policy Driven Approach: Configure not Code
Focus on Policy Studio
• Graphical policy
development based
on Eclipse
• Flow-chart style
visualization of
policies
• Configure not Code
• Drag filters onto the
policy flow chart, link
and configure
• Team Development
Enabled

25. 25
APIM+ is now hybrid: which one to pick?
ü Time to market
ü Simplicity
ü External & Cloud consumption
ü Speed & Scalability
ü External & Cloud consumption
ü Security
ü Internal consumption
ü External & Cloud consumption
Customer On-premise
Amplify
SSO
Axway Cloud VPC
Axway Cloud
Amplify Amplify
APIM+
APIM+APIM+
Customer Managed
Software
Virtual
Appliance Pick a region
Private cloud
ü Ready to useü Flexibility

26. 2727
API Management Plus
Use cases & examples

27. 28
Engage the full Ecosystem through modern and innovative Apps
• Manage APIs full lifecycle
• Developer Engagement and Self
Service via API Portal
• Enforce security and identity
policies
• Integrate with legacy backend
Full Lifecycle API Management
Legacy Services
Enterprise IT
Data AssetsExisting IT Applications
Developers
Mobility /
DevicesSocial
Customers /
Partners
API MANAGEMENT
Cloud

28. 2929
NAB
API lifecycle management brokers the Bank’s APIs to
secure digital channels (mobile and web), manage
consumption of 50 services and scale for doubling
revenue growth to 8%
ü DevOps processes increase speed of innovation
ü Achieved consistent omni-channel customer experience
ü 80-95% development cost reduction
ü 98% integration cost reduction
ü Solid security boundary for the Bank
Rapid competitive and customer behavior changes
required an enterprise-level digital strategy for its 12.7M
customers in Australia, New Zealand, Asia and the UK
R EF
C
X
E
C
I/T
Full Lifecycle API Management

29. 30
Connecting different backend Systems with the help of APIs
• Support for a broad set of
standards like JMS, Webservices,
JDBC, (s)FTP, Files etc.….
• Visual Mapper
• Protocol and message mediation
for internal applications
• Easy Orchestration and
Sophisticated “Workflow”
capabilities
• Lightweight Governance for
internal Message Flows
API-based Integration
Legacy Services
Enterprise IT
Data AssetsExisting IT Applications
API MANAGEMENT

30. 3131
Essent
ü Simplify, industrialize and secure access to
services through mobile : greater access to
information for public, partners, customers and
employees
ü Mobile applications : enable customers to view and
pay bills, locate electric vehicle chargers
“Axway API Gateway is crucial for our solution. It’s
an environment that must be on 24/7, because our
customers expect a 24/7 self- service capability.”
Menno Abbink, CIO Office
Energy supplier (electricity, gas and other energy products, such as solar panels)
• Companies in the Netherlands and Belgium
• 2.5 million consumers
R EF
C
X
E
C
I/T
API-based Integration

31. 3232
ANZ Bank
Requirements :
• Address high TCO
• Audit readiness
• Support for Australian New Payment Platform (NPP)
ü Axway API Management and SecureTransport
provide reliable foundation for payments and
receivables with API management supporting NPP
efforts
“As we move forward, we not only include MFT aspects,
but also the APIs and the governance of APIs aspects so
that we can do business in a more real time world.”
ANZ Bank
Fourth largest bank in Australia, largest in New Zealand
specializing in commercial and retail banking
API-based Integration

32. 33
Integrate Mobile Apps with Backend Services
• PreBuild Connectors + SDK
• Wizard based API Creation including
Optimization and Composite APIs
• Microservice approach
• Combine API Management Plus with
• Titanium, app dev framework
• Mobile Development as a Service
(MBaaS)
Mobile Application Backend Integration
Legacy ServicesCloud Services Data Assets
Developers
Mobility /
Devices
Customers /
Partners
API MANAGEMENT +

33. 3434
Cetrel
ü Enable new peer-to-peer payment solution
Enabling P2P payments via smartphone and
transferring funds between banks and users’ phone
and managing interactions between Swiss banks
and SIX systems
ü Upgrade security of API services
ü Reduce time-to-market for new digital customer
services
Leading European payment services provider, provides
solutions for cashless payment transactions, operates
Switzerland’s financial market infrastructure and offers
comprehensive financial services on a global scale
R EF
C
E
E
C
I/T
Mobile Application Backend Integration

34. 35
API Management acting as Identity Bridge
• Enforce Authentication and
Authorization
• Link Old and New Standards
• Enforce IAM Security
• Limit calls to trusted parties
• Detect Brute Force and directory
harvesting
• Monitors usage and reports abuse
Identity Federation
Existing On-Prem IAM,
Directory, WAM
Mobile AppsSaaS Apps
API MANAGEMENT
Identity Bridge
Web Apps
APIs
OAuthOpenID ConnectSAML
LDAP
RADIUS
SAML

35. 3636
BMW
First generation ConnectedDrive was custom and
device specific that resulted in high costs to manage,
maintain, and add new services. Open protocols
presented security and access controls issues.
ü Centralized Axway API Management using OAuth
secured communication between the mobile apps
and the vehicle
ü High volume support with 20M API calls/day
ü Provides flexibility with a standardized
approach, a consistent experience, and a platform
for growth
R EF
C
X
E
C
I/T
Identity Federation

36. 3737
API Management Plus
Strength

37. 3838
Key strength
End-to-end value chain
Quick Time-to-market
Analytics
Customer base
Amplify platform

38. 3939
End-to-end Value Chain
Enterprise SystemsIntegration Team
Services
API Team
DeveloperApp APIUser
API Lifecycle Management
Unified App Development
Secure Integration Services
Metrics, Analytics, & Insight

39. 4040
Quick time to market

40. 4141
Ex: Identity Federation & Mediation
• Integrate easily with standard
protocols and common IAM
• Orchestration & mash-up
• Protocol and data mediation :
many features to achieve
requirements
• Save a lot of development and
integration costs
SAML
OAuth
Kerberos
...

41. 4242
Analytics: Master all aspects of API Management
• Manage the full lifecycle of
APIs
• Monitor everything occurring
on the system
• Understand how APIs are used
with Analytics

42. 4343
Customer base

43. 4444
Axway AMPLIFY™
API Management Plus Open up data and engage
developers to innovate new
experiences
Decision Insight Analyze service levels
and adoption with real-time,
predictive insights
Appcelerator Build beautiful apps that
delight users with a
seamless digital journey
Secure Transport /
B2Bi,
Secure and consolidate file
transfers and streamline
B2B processes

44. 4545
API Management Plus
Core use case demo

45. 4646
AXWAY CLOUD
CAR MANUFACTURER
Axway AMPLIFY: API Management example
Interactions diagram
App user
Spare Parts
SUPPLIERS
MySQL
database
Backend
Order
Management
System
EDI
connects to
retrieve data
Marketplace
calls API
calls Map API
get API info
retrieves
connector
develops uses docs
creates API
calls APIsorders
spare parts
secures and
publishes
APIs
API Manager
API Portal
API Builder
Appcelerator
Studio

46. 47
Demo steps
CONSUME
(API Portal)
CONTROL
(API Manager)
App Dev
CREATE
(API Builder)
API
Admin
API Dev

47. 4848
Demo

48. 5151
API Management Plus
Components wrap-up

49. 52
Axway API Management Plus: Full Lifecycle API Management
Native B/E APIs
REST, SOAP
• Security/Qos
• Monitoring
API Gateway
• Lifecycle Mgmt.
• API Catalog
• Partner mgmt.
• Self-service
• Discover & Try
• Support
API Portal
REST, SOAP
REST
API Creation Data APIs
API Builder
Secure Integration Services
(API Gateway)REST
CREATEGOVERNCONSUME
REST, SOAP
MBaas
+20 connectors
REST, SOAP
Big
data
social
API Security
API
Enablement
IOT
Backend Services
Data
Services
Messaging
Applications
MFT
UX-Multichannel
• Native UI cross
• Mobile SDK
• Titanium
MEASURE • Predictive Insights
• Identitication of abnormal situations
API Management
Embedded
Analytics

50. 5353
API Builder key concepts
Create API easily
Read/write data from
data sources
Turn connector data
into data models
Expose models into
endpoints that are
consumed by the
apps

51. 5454
API Manager
Core component of API Management
• API Lifecycle
• From API registration
• To retirement
• API Catalog
• All documented API available to admin
and developers
• Tag and filtering
• Consumer management
• Onboard and manage consumer, including
quotas
• Self-service
• Monitor and report API usage

52. 5555
API Portal
Portal for App Developer, internal or external
• Engage internal and 3rd party
developers to use APIs
• Build partner and developer community
around APIs
• Based on CMS Joomla
• Branding
• Customization
• Leverage existing Plug-In

53. 5656
API Gateway : the server
All traffic goes through an API Gateway (as API Manager)
API Transformation
Configurable Policies
200+ Pre-built Operations, 50+ Pre-built Connectors
Cache
Alert
Log
AuthN
AuthZ
OAuth
Transform
Block /
Route
Filtering
Inspect
Verify
Enrich
Redact
Encrypt
Signing
Legacy Services
Enterprise IT
Data AssetsExisting IT Applications
Developers
Mobility /
DevicesSocial
Customers /
Partners
API Gateway
Cloud
Identities Tokens Authorization
API Security
Data Assets
API Monitor and Govern
Operational
Monitoring
Analytics
& Reporting
Meter
& Control
Dynamic
Policy
Management
SOAP, XML, JMS, SQL,SAML, X509, Kerberos…
REST, SOAP, XML, JSON, Oauth 2.0, OpenID Connect, SAML….

54. 5757
Policy
Policy drive approach: configure not code
• Graphical policy development based on
Eclipse
• Flow-chart style visualization of policies
• Drag filters onto the policy flow chart,
link and configure
• More than 200 filters
• DevOps friendly

55. 5858
API Gateway Manager
The unique UI for operators
• Real time visibility
• Drill down from metric into transaction
details and message payloads
• Provide an Audit Trail of API usage
• Quick Access to Key Settings (KPS,
Auditing, Users,…)
• Deploy and Maintain Topology

56. 5959
Embedded Analytics for API
A set of ready-to-use analytics for IT and Business operational users
• Proactive identification of abnormal
situations
• Key operational analytics for decision
making
• Key insights for investigation
• Low T2V with quick & simple
configuration
• Powerful customization and extension
• Low impact on monitored system
• Analytics exposed via REST API

57. 6060
Thank
You!