List of 10 most common, important and anticipated questions that will be shot at you if you are going for a Social Media Marketing job interview. Equip yourself with its answers and help yourself in earning your dream SMM job. ALL THE BEST!!!

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Most anticipated Social Media Marketing Job Interview Questions and their Answers

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Social Media Marketing has made a remarkable progress globally over a short period
of time. It is mainly because of the advantage of combining your content with
photos, videos and backlinks and making it rich. Posting such rich content on various
Social Media Platforms like Facebook and Twitter, where you can reach to millions
and billions of people in a matter of few minutes has made it an indispensable
marketing tool in Digital Marketing.
Coming to the topic of this article, if you are going for an interview for a Social Media
Marketing job, won’t you be feeling nervous about the questions you will have to
face? But fear not, we have compiled a list of few questions which some Social Media
Marketing experts feel that you can expect from the interviewer. These are the 10
important Social Media Marketing job interview questions.

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10 Interview Questions and Answers

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1. How do you measure social return on investment (ROI)?
Answer: You must decide on your goals and objectives before you start tracking and
measuring your social ROI so you know which factors you are measuring. Social ROI can be
measured in various ways. Customer acquisition, reach, traffic, lead generation, clicks,
revenue, contest entries, etc. are some factors you can use to measure social ROI. After
establishing what your online marketing goals are, you then assign financial values to each
goal.

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2. What kinds of skills/qualities do you think you need to possess to be a community
manager?
Answer: Knowledge and background to use social media networks is not enough to improve
the chances of success in the position. A community manager must possess certain skills and
qualities, most important of which are strong communication skills, good judgement,
organizational skills, adaptability, passion for the brand and empathy.
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3. What are some of the best practices on Twitter?
Answer: some of the best Twitter practices you can follow are:
• Use just 2 hashtags every tweet will work out the best. More than 2 hashtags can
bring down the tweet’s charm
• Keep the tweets down to around 100 characters even if you can put 140. Make your
tweets crisp and include keypoints of what you are tweeting
• Plan and schedule your tweets if you want them to be tweeted in your absence. You
can use tools likeTweetDeck or Buffer to do that
• Use Twitter Advanced search for your Twitter Marketing activities
• Keep a check on Twitter Analytics to know how well you are doing and where you
need to improve.
If you further want to impress the interviewer then you can refer to these tips on what
you should avoid doing on Twitter.
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4. What are our competitors doing on social media?
Answer: Praising the competitors if they are genuinely doing something good is ethically a
good step. You can take some inputs from their work and try to relate them with the
company’s (where you are giving the interview) marketing strategy and suggest some excellent
and useful tips derived from its competitors strategy. Just be sure to know it yourself that why
are you suggesting them and how will it benefit the company.

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5. Explain what Facebook Edgerank is? Why is it so important to understand?
Answer: Facebook Edgerank is the algorithm which Facebook uses to determine whether your
posts should be put up or not in the news feed of your page and your follower’s page and if
they are to be put up then on what position. Edgerank measures connection between you and
the users (affinity), how content, images, links or videos result in engaging the post (weight)
and how old is the post (time) decay in doing so. It impacts how well your Marketing Strategy
will be implemented on you Facebook’s Business page which make it so important to
understand Edgerank.

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6. What are relevant tools for tracking social media success?
Answer: It is very essential to track Social Media success to know if you are advancing on the
right path. Relevant metrics that can be used to track social media success can be:
• Google Analytics is an ideal way to measure how much traffic is being directed to your
website from the various social media channels
• Reviewing the quality and relevance of the content of your business. Monitor unique page
views, time on page and total pages viewed
• Observe share of voice which is nothing but the conversations about a company versus with
that of your competitor’s. Share of voice can be obtained by a simple formula = company’s
mentions on social media platforms/ competitor’s mentions on the same. You can use a free
tool, SocialMention for the deriving the same
• Tracking the total size of community and engagement using a social CRM tool
• Tracking your Social Media Returns on the efforts you put. Add up the totals of your positive,
neutral or negative mentions and measure them over time.

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7. What key performance indicators (KPIs) would you recommend to report on social media
efforts?
Answer: There are numerous key performance indicators like number of Active Followers,
Demographics and Location, Likes and Shares, Comments, mentions, Traffic Data, Social
Connections, Video/SlideShare Views, etc. that you should identify to determine the reach and
engagement of the company on Social Platforms. By tracking the right KPI’s, your company will
be able to make adjustments to your social media strategy and budget. You can mention some
of the above mentioned KPIs which you feel are important from your point of view.

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8. Would Google+ be worth using for our business?
Answer: Google+ provides a unique tool “Hangouts” which lets your business have video
conversations with your followers at zero cost.
If you regularly share high quality content on Google+, it gets indexed faster if shared on
Google+. and makes it easier for Google to rank your website on target keywords.
+1s on Google+ gives your content and in turn you business a greater chance to have a higher
ranking on Google. +1s work as recommendations for your company in the digital space.
You can integrate your Google+ page with other platforms like your website, YouTube,
Facebook, LinkedIn, etc. You can also post content and updates you have posted through other
social media channels onto your Google+ page. Google+ is a great resource for community
building since it is a heavily curated and moderated community.

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9. What is RSS Feed? Why is it important?
Answer: RSS stands for Rich Site Summary. RSS Feeds push content to your site. They allow
readers to subscribe to your feed. The benefit of generating RSS Feed is that you will get wider
audiences for your content. RSS is an XML file. RSS Feeds enables you in Live bookmarking,
feeding content to readers, email subscriptions, etc. which overall adds in your Social Media
Marketing efforts.

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10. What are the elements that make a video go viral?
Answer: If you are not sure about the elements then make sure you start your answer with the “I
feel that the elements that make a video go viral are……..”. Below are some element mentioned. You
can compare them with your elements list or add a few to it from the below list:
• Targeting (audience) needs to be decided before you start creating the video content
• The first 20 seconds of the video are very important. These 20 seconds influence the viewers
whether want to watch it further or not
• High news value and time relevance factor should be observed as it elevates campaign’s viral
potential
• It must be universal and entertaining to the masses
• One memorable phrase or line must be included which hits the viewers thought process positively
• Create a compelling, attention grabbing title, relevant tags that include widely searched key terms
and an interesting description
• Seed the video to the bloggers, influencers and journalists for whom the content will be most
relevant.

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You can read the detailed blog on our website:
Most important and frequent Social Media Marketing job interview Questions and their Answers
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