Presentation given by Adam Gardner of Alexander Street to the Eduserv Mental Health Resources Focus Group on 17 April 2015

1. Adam Gardner
General Manager, Europe
Alexander Street
agardner@alexanderstreet.com
www.alexanderstreet.com
Using video and primary sources in psychology and
counselling education

2. What are we about? Back to basics...
• Alexander Street’s mission is to provide socially
significant educational solutions that optimize
global learning and research
• Focus on in-copyright, rare, hard to find, otherwise
inaccessible, previously unpublished
Making silent voices heard

3. Discipline-based system
• Business
• Counselling
• Music
• Film
• Anthropology
• History

4. Discipline-based system
• Business
• Counselling
• Music
• Film
• Anthropology
• History

5. Eduserv resources
• Counselling and Therapy in Video
• Counselling and Therapy in Video, Volume 2
• Counselling and Therapy in Video, Volume 3
• Video Journal of Counselling and Therapy
• Counselling and Psychotherapy Transcripts, Client
Narratives, and Reference Works

6. Today’s students
• Watch video, listen to audio
– Classroom access
– Web access
• Record video
– Capture lectures
– Conduct interviews
– Film experiments
• Use video Skype, Hangouts
– Expect to see as well as hear
– Used to a media rich environment
• Rise of MOOCs and Online learning
– Flipped Classroom

7. No dedicated
device required
to record…
No dedicated
device required
to view
Today

8. YouTube
• >1 billion unique users monthly
• >6 billion hours watched monthly, up 50% in a year
• 100 hours of video are uploaded every minute
• 80% of YouTube traffic comes from outside the US
• In 2011, YouTube had more than 1 trillion views – or
around 140 views for every person on Earth
http://www.youtube.com/yt/press/statistics.html 12/10/2014

9. Signs are all around us…
• YouTube has twice the popularity of Wikipedia by
reach
• Over 195m media tablets were sold in 2014
• Video is currently 57% of all network traffic
• Video-on-Demand traffic will nearly triple by 2017. The
amount of VoD traffic in 2017 will be equivalent to
6 billion DVDs per month
• 80-90% of all network traffic will come from video (all
types) by 2018
Source: Cisco Visual Networking Index: Forecast and Methodology, 2012–2017, May 29, 2013.
YouTube Statistics, www.youtube.com/yt/press/statistics.html

10. From: Internet Trends D11 Conference, 5/29/2013
Mary Meeker/Liang Wu, KPCB
Then and now…

11. But in academia, until recently…
Stuck in the basement
Needing special equipment
Stranded on defunct, unstable media

12. Does your institution stream video?
Streaming Video in Academic Libraries, Preliminary Results from a National Survey, deg farrelly,
Arizona State University; Jane Hutchison, William Patterson University, Presented in November
2013 , Charleston Conference, Charleston, South Carolina.
70 %
30%

13. Is your library planning to stream?
Streaming Video in Academic Libraries, Preliminary Results from a National Survey, deg farrelly, Arizona State University; Jane
Hutchison, William Patterson University, Presented in November 2013 , Charleston Conference, Charleston, South Carolina.

14. Opinions from the UK
• Survey of 57 lecturers from 22 M25 universities in late
2014
• 98% are already using video in their teaching
• Of those, >50% say they do so frequently
• Amongst users of video, 50% would like to use video
even more than they do currently

15. • You need special equipment
• You can’t find what you’re looking for – no random access
• You can’t speed-read or speed-browse – if it’s a 2-hour video, you
have to spend 2 hours finding out what’s on it
• You can’t isolate the primary sources – they’re mixed together with
the secondary content
• You can’t cite moments within the video – you can only cite the
title of the video
• You can’t link to moments within the video – you can only link to
the video title
• Most are not available online
• Most are for entertainment, not scholarly research
• Licenses are overly restrictive
Historical issues with video for academics

16. What’s needed?
1. Digitization
2. Quality
3. Searchability
4. Speed of Comprehension
5. Analysis and annotation
6. Integration – Cataloguing
7. Sharing – ability to cite, embed
8. Mobile Access
9. Preservation

17. What’s needed?
1. Digitization
2. Quality
3. Searchability
4. Speed of Comprehension
5. Analysis and annotation
6. Integration – Cataloguing
7. Sharing – ability to cite, embed
8. Mobile Access
9. Preservation

18. High
Definition,
variable-bit
player
Custom clip creation tool
Searchable, synchronous transcripts
Restrict access to yourself or your institution
Share &
embed
links
in Learning
Systems
Brief
bibliographical
information

19. Unique research power

20. Unique research power
We transform video into fielded, searchable databases that
enable in-depth research. This lets researchers conduct a
wide range of new research:
• Anthropology: Examine marriage rituals across cultures from 1975-
2010
• History: What words did JFK use most frequently in his early career
vs. his later career?
• Counselling: Show me every time Albert Ellis uses the world ‘emotion’
in his counselling demonstrations.
• Music: Show me performances of Strauss by Kiri Te Kanawa
• Drama: Examine performances of Shakespearean jokes over time

21. What’s needed?
1. Digitization
2. Quality
3. Searchability
4. Speed of Comprehension
5. Analysis and annotation
6. Integration – Cataloguing
7. Sharing – ability to cite, embed
8. Mobile Access
9. Preservation

22. Speed of comprehension…
30 minutes of news
12 double-spaced pages
5 minutes to read in depth
2 minutes to scan
=

23. Visual ToC is even faster

24. What’s needed?
1. Digitization
2. Quality
3. Searchability
4. Speed of Comprehension
5. Analysis and annotation
6. Integration – Cataloguing
7. Sharing – ability to cite, embed
8. Mobile Access
9. Preservation

25. Indexing, Clips & Playlists enhance learning

26. What’s needed?
1. Digitization
2. Quality
3. Searchability
4. Speed of Comprehension
5. Analysis and annotation
6. Integration – Cataloguing
7. Sharing – ability to cite, embed
8. Mobile Access
9. Preservation

27. Indexed in major discovery
services
In-depth indexing & free
MARC records
Access it your wayCOUNTER 4-compliant
usage stats
Embed the content
Multi-language
Interface
The integration you expect
EZproxy®

28. What’s needed?
1. Digitization
2. Quality
3. Searchability
4. Speed of Comprehension
5. Analysis and annotation
6. Integration – Cataloguing
7. Sharing – ability to cite, embed
8. Mobile Access
9. Preservation

29. Custom clip creation tool Restrict access to yourself or your institution
Share &
embed
links
in Learning
Systems
Sharing and embedding

30. What’s needed?
1. Digitization
2. Quality
3. Searchability
4. Speed of Comprehension
5. Analysis and annotation
6. Integration – Cataloguing
7. Sharing – ability to cite, embed
8. Mobile Access
9. Preservation

31. Mobile access

32. What’s needed?
1. Digitization
2. Quality
3. Searchability
4. Speed of Comprehension
5. Analysis and annotation
6. Integration – Cataloguing
7. Sharing – ability to cite, embed
8. Mobile Access
9. Preservation

33. Quality content has lasting value!
# of years since publication
% of Usage
Before 2009: 80%
of usage

34. Quality content has lasting value!
# of years since publication
% of Usage
Before 2006:
50% of usage

35. • The Stanford Prison Experiment – Link
Case study

36. The Stanford Prison Experiment

37. Application to ethics committee

38. Original footage of the experiment

39. “Prisoner” letters & interviews

40. Records of official investigation

41. Newspaper articles

42. Summary
• The technical barriers to widespread adoption of video
have largely gone
• New ways of using video are emerging rapidly
• Online learning
• Flipped Classrooms
• Demonstrations
• Primary and secondary materials
• Today’s students and scholars demand it!

43. Adam Gardner
General Manager, Europe
Alexander Street
agardner@alexanderstreet.com
www.alexanderstreet.com
Thank you
Eduserv pages for Alexander Street: link here