How to be happy in advertising

1. Five tips for recent graduates

2. Avoid working for (or with) assholes
1
You’ll
recognize
them
right
away.
They
throw
their
weight
around
just
so
you
know
who
is
in
charge.
They
take
credit
for
your
ideas
and
blame
you
when
theirs
don’t
work.
They
compete
against
you
instead
of
working
with
you.
They
tend
to
say,
“no
because,”
instead
of
“yes,
and.”
They
take
the
joy
out
of
both
the
work
and
the
workplace.
Life
is
too
short
to
spend
any
of
it
working
for
an
asshole.
Please
don’t.

3. Seek clients you believe in
2
Not
everyone
gets
to
work
on
Apple
or
Nike
or
Dove
or
Chipotle.
You
may
Gind
yourself
selling
fast
food,
sugar-­‐laden
soft
drinks,
SUVs
or
hair
dyes.
And
that’s
OK,
too,
if
you
believe
in
those
products.
But
if
that’s
not
the
case,
Gind
a
way
to
get
off
that
business
and
onto
to
one
you
do
believe
in.
Otherwise
-­‐-­‐
even
if
you
are
engaged
with
the
team,
and
stimulated
by
the
challenge
-­‐-­‐
you’ll
never
love
the
work
you
do
or
be
proud
of
your
accomplishments.

4. Pursue the work not the money
3
You
want
to
wake
up
every
morning
excited
about
what
you
will
create
not
about
how
much
you’ll
get
paid.
It’s
the
work
that
will
make
the
day
Gly
by.
It’s
the
work
that
will
keep
your
brain
engaged.
It’s
the
work
that
will
make
you
want
to
come
back
tomorrow.
And,
no
surprise,
if
you
love
the
work
and
what
you’re
creating,
you’ll
do
a
better
job
and
end
up
making
more
money
anyway.

5. Control your own career
4
You
have
two
choices.
You
can
let
your
career
happen
to
you.
Or
you
can
take
charge.
My
suggestion?
Don’t
leave
things
to
chance
or
to
someone
you
work
for.
Plan
ahead,
leverage
every
experience,
seek
new
challenges,
stay
impatient.

6. Share everything you learn
5
If
you
really
want
to
be
happy,
pass
it
forward
and
give
it
back.
Few
things
can
give
you
as
much
joy
as
teaching
others
what
you
know.
So
help
someone
older
learn
a
new
technology
that
keeps
him
relevant.
Show
a
newbie
the
ropes.
Save
others
from
making
whatever
mistakes
you
made
as
you
learn
and
grow.