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Using Social Media Professionally

    You mean it’s not just cat photos?
The Tweet a Fart Chair
•   You will need:

     –   - Office chair
     –   - Squidbee TX/RX pair
     –   - 1/8" piece of acrylic
     –   - 50K trimpot
     –   - Natural gas sensor
     –   - Solid hookup wire
     –   - Soldering setup
     –   - Laser cutter (or saw and drill)
     –   - Razor blade
     –   - Screwdriver set
     –   - Drill
     –   - Nuts and bolts (or screws)
     –   - Pliers
     –   - A staple gun
     –   - Python
     –   - A Twitter account
     –   http://www.instructables.com/id/The-Twittering-Office-Chair/
More Professional Uses for Twitter
• Make existing professional relationships stronger
  and more intimate.
• Get questions answered.
• Expand your professional network
• See what people are interested in.
• Create an ad hoc back channel at conferences.
• Learn important news.
• http://gigaom.com/collaboration/eight-ways-
  twitter-is-useful-professionally/
Institutional Use
– Do treat Twitter as a conversation rather than a
  broadcast medium.
– Do search Twitter daily for mentions of your
  institution.
– Do follow everyone who follows you.
– Do post approximately once a day, or up to as many as
  five or six times a day.
– Don’t let the account go inexplicably quiet for
  extended periods, and don’t overwhelm people with
  too many posts
   http://www.infotoday.com/cilmag/may09/Milstein.shtml
Personal Use
• Twitter Netiquette
  – Provide your name, avatar and a short bio
  – Be social
  – Give credit
  – Don’t use twitter for chatting or personal
    conversation
  – Your post should not span through multiple
    tweets
Continued
•   Follow, unfollow and block whoever you wish
•   Do not follow everyone who follows you
•   Use hashtags, but do not overuse them
•   Provide enough information
    – http://webdosanddonts.com/15-twitter-
      netiquette-rules-you-must-know
Other Professional Networks
• Google Plus
  – Fast growing
  – Lots of Librarians
  – More intelligent than facebook
Slideshare
• Absolute necessity if you are presenting
• Requires minimum interaction
• Works with linkedin
Linkedin
•   Most professional of the bunch
•   Good for job hunting
•   Good for finding prospective employees
•   Easy to build large professional network
•   Set it and forget it
People to follow
• G+
  – Sara Houghton
  – Big list from Debbie Ohi
       • https://plus.google.com/115121110877145330939/posts/5a
         PMJu9wnSN


• Twitter
  – Nicole Henning (@nic221)
  – Marshall Breeding (@mbreeding)
  – David Lankes (@rdlankes)

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Workshop wed social_media

  • 1. Using Social Media Professionally You mean it’s not just cat photos?
  • 2. The Tweet a Fart Chair • You will need: – - Office chair – - Squidbee TX/RX pair – - 1/8" piece of acrylic – - 50K trimpot – - Natural gas sensor – - Solid hookup wire – - Soldering setup – - Laser cutter (or saw and drill) – - Razor blade – - Screwdriver set – - Drill – - Nuts and bolts (or screws) – - Pliers – - A staple gun – - Python – - A Twitter account – http://www.instructables.com/id/The-Twittering-Office-Chair/
  • 3. More Professional Uses for Twitter • Make existing professional relationships stronger and more intimate. • Get questions answered. • Expand your professional network • See what people are interested in. • Create an ad hoc back channel at conferences. • Learn important news. • http://gigaom.com/collaboration/eight-ways- twitter-is-useful-professionally/
  • 4. Institutional Use – Do treat Twitter as a conversation rather than a broadcast medium. – Do search Twitter daily for mentions of your institution. – Do follow everyone who follows you. – Do post approximately once a day, or up to as many as five or six times a day. – Don’t let the account go inexplicably quiet for extended periods, and don’t overwhelm people with too many posts http://www.infotoday.com/cilmag/may09/Milstein.shtml
  • 5. Personal Use • Twitter Netiquette – Provide your name, avatar and a short bio – Be social – Give credit – Don’t use twitter for chatting or personal conversation – Your post should not span through multiple tweets
  • 6. Continued • Follow, unfollow and block whoever you wish • Do not follow everyone who follows you • Use hashtags, but do not overuse them • Provide enough information – http://webdosanddonts.com/15-twitter- netiquette-rules-you-must-know
  • 7. Other Professional Networks • Google Plus – Fast growing – Lots of Librarians – More intelligent than facebook
  • 8. Slideshare • Absolute necessity if you are presenting • Requires minimum interaction • Works with linkedin
  • 9. Linkedin • Most professional of the bunch • Good for job hunting • Good for finding prospective employees • Easy to build large professional network • Set it and forget it
  • 10. People to follow • G+ – Sara Houghton – Big list from Debbie Ohi • https://plus.google.com/115121110877145330939/posts/5a PMJu9wnSN • Twitter – Nicole Henning (@nic221) – Marshall Breeding (@mbreeding) – David Lankes (@rdlankes)