A device that synchronizes all your information into the cloud.

1. “The device that automatically syncs
your external drives to the cloud”

2. The Problem
You need to remember to back up your external drives, it
takes time, and mistakes can be made.

3. The Solution
Desktop
Laptop
Our Hula Sync device enables consumers to automatically sync and back
up their external hard drives to the cloud provider of their choice!

4. Value Proposition
No more worries or hassle…Hula Sync provides
convenience and peace of mind.
“Backing up your drive has never been easier!

5. Customer Feedback
 Interviewed 6 people about our product:
 People agreed backing up their external drives are
cumbersome and they often forget to do it
 People liked our idea and expressed interest in
purchasing one for the convenience factor
 Potential customer – EntireCloud
 Interested in partnering to offer our HulaSync device
to their current customers

6. Business Model: Market Strategy
 2 – Tier Marketing Sales Strategy:
 1st Approach – Direct Sales through our website
 Our clients – anyone who owns external hard drives, USB
Sticks, flash drives, or even mobile smart phones
 # of external hard drives sold in 2012 – 620 Million
 # of smart phones in 2012 – 500 Million
 Current Potential market size of 1.2 Billion!
 And Growing…Global USB Flash Drives Market to Reach 568.98 M by
2015 – Report by Global Industry Analysts, Inc
 If we capture just 1% of the Total Market –
1.2 M units @ $100 per Unit = $120M in Gross sales!!
 Plan to drive consumers to our website through web search
optimization and social media marketing

7. Market Strategy (Con’t)
 2 – Tier Marketing Strategy:
 2nd Approach – Licensing!
 License our product to: (1) manufacturers of external
drives, and (2) to cloud storage providers
 # of Total Manufacturers for external drives = 57
 # of Smart Phone Manufacturers = 7
 # of Cloud Storage Providers = 150
 Potential Market Size for Licensing = 210 Manufacturers
 Offer 5% royalties on all units sold with a minimum
royalty per year basis. Assuming MSRP $100
 License on: Software and Patents
 Already have established relationship with patent
brokerage agencies – i.e. Oceantomo ICAP

8. Prototype: HulaSync Box
USB drives x 4, Ethernet slot, SD card slot, Wi-Fi, blinking light and sync button.

9. www.hulasync.com

10. Install in 3 Easy Steps:
Power Up, connect your USB device , and press sync.

11. Execution: Prototype

12. Management Interface -
HulaSync

13. File System – HulaSync

14. Initial Testing Completed
 iPhone/iPod/iPAD
 Western Digital Drives
 Several USB Dongles
 Compact Flash Readers

15. Intellectual Property
 We are identifying everything that is novel about this
product.
 We will file for provisional patents in the U.S. and
abroad.

16. Our Team
 Edwin Hernandez Ph.D – Chief Technical Officer
 Doctorate from UF in Computer Engineering
 20 years of engineering background experience
 8 patents issued
 Experience working at Microsoft and Motorola
 Henry Incer – Business Management
 MBA from Nova Southeastern University
 Management experience working at Walmart and Disney
 Lucie Allaire – Marketing and Sales Development
 B.S.B.A from UF with concentration in marketing and minor in
entrepreneurship
 Sales and marketing experience from small businesses and own
entrepreneurial endeavors

17. Any Questions?
Visit us at
www.hulasync.com