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ENTREPRENEURSHIP
      Day 2

Introduction to Marketing


 Presented by: Mr. Zayas
ENTREPRENEURSHIP


   Key Term Review
ENTREPRENEURSHIP


    Entrepreneur
ENTREPRENEURSHIP

An individual who undertakes the
creation, organization, and ownership
of a business.
He or she accepts the risks and
responsibilities of business ownership
to gain profits and personal
satisfaction.
ENTREPRENEURSHIP


      Venture
ENTREPRENEURSHIP

A new business undertaking that
involves risk.
ENTREPRENEURSHIP


   Entrepreneurship
ENTREPRENEURSHIP

The process of recognizing an
opportunity, testing it in the market, and
gathering resources necessary to go into
business.
ENTREPRENEURSHIP


  Economic Systems
ENTREPRENEURSHIP

Include a set of laws, institutions,
and activities that guide economic
decision making.
ENTREPRENEURSHIP


 Free Enterprise System
ENTREPRENEURSHIP
In a free enterprise system to make
  economic choices.
- People can choose what products to buy.

- People can choose to own property.

- People can choose to start a business
  and compete with other businesses.
ENTREPRENEURSHIP
The free enterprise system is also
  called capitalism or a market
  economy.
- People can choose what products to buy.

- People can choose to own property.

- People can choose to start a business
  and compete with other businesses.
ENTREPRENEURSHIP


      Profit
ENTREPRENEURSHIP

Profit is money that is left after all the
expenses of running a business
have been deducted from the
income.
ENTREPRENEURSHIP


    Competition
ENTREPRENEURSHIP

Is good for consumers because it
presents choices, it forces
companies to improve quality, and
become more efficient, and it leads
to a surplus, which brings prices
down.
ENTREPRENEURSHIP

   Needs and Wants
ENTREPRENEURSHIP
Needs are essential
- If it’s required in order to live it is a need.
- Food, shelter, water, clothes and clean air
   are needs.
- In today’s economy a good education,
   employment and safety are also needs.
- Some people need transportation.
ENTREPRENEURSHIP
Wants enhance the quality of life
- Wants add comfort and pleasure to our
  lives
- Sometimes it’s not easy to tell which
  products or services are wants and needs.
- Sometimes your culture, age, economic
   status and family lifestyle determine which
   are necessary.
ENTREPRENEURSHIP

   Goods and Services
ENTREPRENEURSHIP
- Needs and wants are satisfied by
  consuming goods and services.
- Goods are things you can see and
  touch – products you can purchase
  to meet your wants and needs.
- Services are activities that are
  consumed at the same time they
  are produced.
ENTREPRENEURSHIP

  Factors of Production
ENTREPRENEURSHIP
1. Land – All of the natural resources
   upon and beneath the earth’s surface.
2. Labor – The human effort required to
   produce goods and services.
3. Entrepreneurship – The ideas and
   decisions of the entrepreneur or
   business owner.
4. Capital – Equipment, factory, tools and
   other goods needed to produce a
   product.
ENTREPRENEURSHIP

     Scarcity
ENTREPRENEURSHIP

Occurs when demand exceeds
supply.
ENTREPRENEURSHIP

  Economic Indicators
ENTREPRENEURSHIP
Gross domestic Product (GDP)
 Total market values of of goods and
 services produced by workers and
 capital within a nation during a
 specific period.
ENTREPRENEURSHIP

 What do Entrepreneurs
       Contribute?
ENTREPRENEURSHIP

Mechanism by which the economy
turns demand into supply.
ENTREPRENEURSHIP

Principal source of venture capital.
ENTREPRENEURSHIP

     Provide jobs.
ENTREPRENEURSHIP
Change society.
In In 1976 Steven Jobs and Stephen
Wozniak set out to create Apple, the
first Personal Computer. Think about
all the industries that have emerged
from this event.

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Lahainaluna Entrepreneurship d2 2012