5. Losses… 5 Rs. 5000 per Conn. 50 Months Recovery Time FY 06 53 Cr. FY 07 815 Cr. FY 08 864 Cr. Isko laga Daala to life Jhinga-Laa-Laa
6. Competitors & Loss Factors 6 TAXES ADVERTISING MARKETING NEW TECH. COC TATA (Sky VAS SUBSIDY DISH TV BIG TV SUN TV AIRTEL Isko laga Daala to life Jhinga-Laa-Laa
7. QUESTIONSFOR DISCUSSIONSQ1. Is it an intelligent approach of Tata Sky to continue spending, despite of such huge losses? Isko laga Daala to life Jhinga-Laa-Laa 7
8. TOTAL MARKET Isko laga Daala to life Jhinga-Laa-Laa 8 Tata Sky EXISTING CUST. POTENTIAL CUST. UNDISCOVERED CUST. ACQUIRED CUST.
9. Q2. Do you think that Tata sky will loose Red ink in future from its balance sheets? Isko laga Daala to life Jhinga-Laa-Laa 9
10. 10 TOTAL LOSS 815 Cr. 53 Cr. 864 Cr. 1732 Cr. Isko laga Daala to life Jhinga-Laa-Laa
11. Q3. Can you make out, what strategy Tata sky is following currently? Isko laga Daala to life Jhinga-Laa-Laa 11
12. CURRENT STRATEGIES Gain Market Share Price Cut Down Average Revenue Per Consumer Calculated Risks Planned/Budgeted Losses Isko laga Daala to life Jhinga-Laa-Laa 12