School Presentation on Twitter

3. shortened blogging, basic features

4. Tweets up to 140 characters

5. offers speedy, to the point messages

6. “Tweeps”

7. following/followers

8. Trending topics

10. engaging consumers to interact with company

11. up to date information

12. utilized for promotions

13. 2-way communication

14. Social networking campaigns

15. The Verizon Holiday campaign

17. Screenshot of Southwest Airlines’ Twitter

18. Screenshot of Verizon Wireless’ Twitter

20. informational, attitudinal, behavioral

21. Quantifiable success

22. Followers

23. Retweets

24. Participation

27. Benefits of Twitter for recruitment:

28. Firms are attempting to help cut recruitment costs

29. Good way to find web-savvy people

31. Keeps students connected

32. Expand the classroom community

33. Merge classroom conversations with outside conversations

34. Increase students’ awareness of world activities

35. Help to provide instantaneous feedback

36. Difficulty is getting teachers on-board

38. Marketing in the Twitter Era

39. News Tweets

40. Implications: When Tweets Go BadScreenshot of ‘100 Best Twitter Feeds’ via ratedcolleges.com

42. Gather Market Intelligence

43. Build consumer relationships

45. “Newbie mistake”

48. Micro blogging

49. Instantaneous

50. Guaranteed Readership

52. Mumbai Terrorist Attacks

53. Egypt

54. Hosni Mubarak and Egyptian Communications

55. Twitter Uprisings

56. Sultan Al QassimiEgypt riots

58. Self Destruction

59. Tweet Etiquette

60. 7 Steps to Socially Responsible Tweeting. (Link)

61. NirRosen

62. Legal Proceedings

63. Daniel Knight Hayden

64. Horizon Realty Group v. Amanda Bonnen

66. Al-Khalifa, Hend S. Twitter in Academia. 20 August 2010. 3 March 2011 http://www.elearnmag.org/subpage.cfm?section=case_studies&article=42-1.

67. Amos, Deborah. Through Protests, One Man Helps Define Twitter. 17 February 2011. 6 March 2011 <http://www.npr.org/2011/02/17/133841665/through-protests-one-man-helps-define-a-new-media>.

68. Christopher Null. Twitter Etiquette: How to Tweet Politely. 28 July 2009. March 7 2011. http://www.pcworld.com/article/169137/twitter_etiquette_how_to_tweet_politely.html

69. Coyle, Jake. Is Twitter The 21st Century News Source? 1 July 2009. 6 March 2011 <http://www.huffingtonpost.com/2009/07/01/is-twitter-the-21st-centu_n_223903.html>.

70. Huffington Post. Nir Rosen Resigns Over Offensive Tweets about Lara Logan. 2 February 2011. 6 March 2011 <http://mimipost.com/nir-rosen-resigns-over-offensive-tweets-about-lara-logan.html>

71. Li, Charlene and Josh Bernoff. Groundswell: winning in a world transformed by social technologies. Boston: Harvard Business Press, 2008.

72. Maldonado, Natalia. "Career World." 38.5 (2010): 26-29.

73. "Marketing in a Hyper-Social World." Journal of Advertising Research 50.3 (2010): 232-239.

74. Marketwire. GoPromotional.com Launches Exclusive Facebook Twitter Marketing Technique Promotional 3 March 2011. 6 March 2011 <http://www.marketwire.com/press-release/GoPromotionalcom-Launches-Exclusive-Facebook-Twitter-Marketing-Technique-Promotional-1405209.htm>

75. Marshall, Jack. Businesses Turn to Twitter to Cut Recruitment Costs. 24 March 2009. 3 March 2011 http://www.clickz.com/clickz/news/1715656/businesses-turn-twitter-cut-recruitment-costs.

76. McLuhan, Marshall, and W. Terrence Gordon. Understanding media: the extensions of man. Critical ed. Corte Madera, CA: Gingko Press, 2003. Print.

77. Meranda, Seth. Interactive Media for Higher Education. 4 February 2008. 3 March 2011 http://imhe.blogspot.com/2008/02/ways-to-use-twitter-in-academia.html.

78. Miami Herald. Courtney Love Twitter Case. 4 March 2011. 6 March 2011. http://www.miamiherald.com/2011/03/04/2098230/courtney-love-twitter-case.html

79. Ross, Jason. How to use Twitter for Recruitment. 13 July 2010. 3 March 2011 <http://blog.theduffyagency.com/methodical_madness/2010/07/how-to-use-twitter-for-recruitment.html>.

80. Twitter.com. Twitter for Business. 6 March 2011.< http://business.twitter.com/optimize/case-studies/etsy>Presentation by Micheal Howard, Ella Palmer, Stacey Palmieri, Victoria Priester