1. Moving Towards
An Integrated
Publishing Platform

2. What is going
on out there?

3. Everyone is experimenting.
“
I made 120 decisions today –
and all of them wrong!
- Digital Content Manager, Corina Press

4. Digital e-Books mean different
things to different people.

5. E-book = App
TouchPress
Watch video
E-book = PDF Flip
Mygazines
E-book = Website
Simon Fraser

6. Marketers are talking
“digital
unicorns.”

7. Inkling Video

8. Educators like what they see.
“We want online resources
and digital textbooks.”

9. Students are wired
and online - all the time.
They want online
tools for studying.

10. But schools and Universities
don’t have the technology
infrastructure to go digital.

11. And…students have indicated
they find digital media
distracting.

12. “ I know how to operate a book
and if the technology option isn't working –
I’m going to go back to what I know and
what I'm comfortable with.
Also - there are distractions with online
learning as well that make focusing on
homework and studying difficult.

13. There are no “right ways” of
doing things yet.

14. And no one has figured it all
out…yet.

15. BUT…

16. “
The web isn’t dead; it’s not
going away; it’s pretty
much the central platform
of human expression
today.

17. “ When we conduct almost
every other aspect of our
lives via the web, what
reason is there to be doing
book publishing away from
it, [and] only engaging the
web to do marketing?

18. Where
do we fit in?
So…what does
this mean for
TEP?
And where have
we come from?

19. October 2009
•All websites were in HTML
•Difficult to update and make changes
•Reliance on a “web person”
•No security or control over access
•Online support = “after-thought”

20. 2 years later…March 2011
• 10 websites ( 6 in Drupal / 5 in HTML )
•Two authors’ blogs (H&PE / SW)
•Online account registration system
•Online content – Web Explorations –
developed with print resource – not fully an
“after-thought”

21. March 2011
• All websites housed in a Content
Management System (Drupal)
•Database driven; easy to update, change,
and search for content
•No more reliance on a “web person”
•Access to Google Analytics
•Control over access – teacher-level accounts

22. HAL
vs.
HAL

23. The print textbook is not
going away.
But online support is
expected - and expectations
are getting higher.

24. We are not creating a digital
textbook.
We are NOT a software
company.
But we can integrate digital
into our print resources.

25. We have the house –
let’s start building.
…from the beginning.

26. •Password protected website
•Test Banks
•PowerPoints
•Student Quizzes
•Crossword Puzzles
•Handouts
Easy and cheap to do…

27. ITEM TIME COSTS
Website / Web 1 week $1500
Graphics
Test Bank 3 weeks $2000
PowerPoints 1 week $1000
Quizzes 1 day $200
Handouts n/a FREE
Crossword 1 day $200
Total $5000

28. Integrated?
Maybe
not…

29. •Web Explorations
•Social Media
(Blog/Twitter)
More work, but we did it!

30. ITEM TIME COSTS
Author Blog On-going Build into
Commitment Author
contract
Twitter Account On-going Build into
Commitment Author
contract
Web Explorations Months $12,000 +

31. Integrated?
Sort
of…

32. How do we
become fully
integrated?

33. We MUST make a commitment
to digital content from the
beginning.
And we start with little
experiments.

34. What does this look like?
Some suggestions…

35. New belief:
Digital content is just as
important as print content.
It can no longer be an “after-thought”
and must be given as much consideration
as print.

36. 1. Start with content
2. Define print / digital content
3. Build into book design
(icons)

37. Example:
Why not take
some feature content
(with expiry) online?
(you’ve already paid for the
development of the content)

38. Example:
Why not use web savy
teachers and go digital first for
some content?
(with Drupal – you don’t
need web skills)

39. Example:
Why not experiment
with video content?
(This is expensive –
start with one a book…)

40. Example:
Instead of weblinks –
let’s also include a listing of
useful apps…and use
qr codes.

41. Example:
Your Example
Your Suggestions
Your Ideas

42. Make the commitment
to develop content for
the web …from the
beginning.

43. And if you do that…
anything
is
POSSIBLE!*