This presentation introduced Strategic Doing to the Australia New Zealand Regional Science Association. President of the Association, Paul Collits, invited me to make this presentation after he had studied our work. In his keynote address to the meeting, Paul noted, "Local economic development is the identification of local assets for growth and leveraging them through collaboration. The best methodology I have seen in twenty years for achieving this is called Strategic Doing."

1. STRATEGIC DOING
A NEW DISCIPLINE FOR DEVELOPING AND IMPLEMENTING
STRATEGY IN LOOSE REGIONAL NETWORKS
!
ANZRSAI CONFERENCE
UNIVERSITY OF SOUTHERN QUEENSLAND
ED MORRISON
DECEMBER 2013
1

2. Pasteur’s Quadrant: An Orientation
Strategic
Doing
Stokes (1997)

3. The Context

4. My personal journey
started here

5. Flat Earth Moment 1
Mazda Manufacturing Complex
Hiroshima, Japan
1983

6. Flat Earth Moment 2
High tech optic factory run by
Chinese military
1991

7. Flat Earth Moment 3
Internet tutorial by MIT physicist
1993

8. The Emergence of Strategic Doing

10. Strategic Planning….A lot of thinking
…Very little doing

11. Strategic Planning: Built for a hierarchy

12. Strategic Doing….Built for open networks

13. The Starting Point….What’s a Strategy?

16. We start with a simple strategy map

17. We map assets and networks

18. The Proof Points

19. Proof Point 1
Adjusting to globalization in rural Kentucky
Measurable progress in 18 of 23 counties
Ohio
Edmonson
Spencer Owen Scott
Fayette
Green
Lewis
Estill
Muhlenberg
Greenup
Morgan
Union
McCracken
Pike
Caldwell
Mercer
Hopkins
Hart
Metcalfe
Adair
Rockcastle
Knox

20. Proof Point 2
Santa Fe Parking Garage,
Oklahoma City, 1993

21. Proof Point 2
Oklahoma City
Today
Photo by: Luke Barrett

22. Proof Point 3
Development of the
Charleston Digital Corridor
Ernest Andrade
Chief Designer
Charleston Digital Corridor

23. Proof Point 4
Workforce Innovations
4 Focus Areas: 60+ Collaborations
Scalable
Replicable
Sustainable

24. Small Business Vitality Rankings, 2011
1. Austin
!
2. Oklahoma City
!
3. Charleston, SC
Source: Business Journal Digital Network
April 11, 2011

26. Proof Point 5
Demand for strategic doing keeps growing

27. Ten Lessons

28. Lesson 1
Transcend ideology…it kills innovation

29. Lesson 2
Explain central role of the 21c engaged university
Both
internally
and
externally

30. Lesson 4
Go slowly at first to go fast later…
Innovating networks take time and trust to evolve

31. Lesson 5
Innovation in open networks evolves in stages

32. Lesson 6
Innovating networks depend on tight cores,
porous boundaries and boundary spanners

33. Lesson 7
Strategy is a collective discipline
that takes practice to master

34. Lesson 8
Guide conversations…We move in their direction

35. Lesson 9
Always ask “What’s the next step?”
Moving words into action builds trust

36. Lesson 10
Set and keep civility rules…
In a democracy, civility is not optional

37. Thank You
Ed Morrison
edmorrison@purdue.edu
Slides available: http://ge.tt/8QCygh51