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www.efor.ca
                                        MG Ethnic Marketing Inc.
                            Effective Ethnic E-Marketing Solutions & Services


                                                                                               ONLINE MEDIA KIT
                                                                                                          2009

                                                                                                                                     1

523 -51 Baffin Court. Richmond Hill, Ontario, L4B 4P6. Canada Website: www.efor.ca Email: advertising@efor.ca Tel: +1.647.438.3086
EFOR.CA: THE ONLINE RESOURCE
 FOR GROWING COMPANIES

•      Efor.ca (www.efor.ca) is the daily resource for
       entrepreneurs giving our audience of
       business leaders the resources and tools they
       need to succeed.
•      More than 150 original articles per month
•      Breaking entrepreneurial news
•      RSS feeds to hundreds of people per day



                                                                                                                                         2


    523 -51 Baffin Court. Richmond Hill, Ontario, L4B 4P6. Canada Website: www.efor.ca Email: advertising@efor.ca Tel: +1.647.438.3086
THE ONLINE RESOURCE FOR GROWING COMPANIES WORLDWIDE

Visits from January to March 2009: 1,536
Pageviews from January to March 2009: 9,834
% New Visits: 56.88%
Average Monthly Page Views: 3,834
Average Monthly Unique Visits: 891
Average Time Spent: 8 minutes

Visitors Country: Canada, USA, Jamaica, Iran,
China, England, Trinidad & Tobago, Mexico,
Dubai, France

Source: Google Analytics – 2009 rolling average




                                                                                                                                        3

   523 -51 Baffin Court. Richmond Hill, Ontario, L4B 4P6. Canada Website: www.efor.ca Email: advertising@efor.ca Tel: +1.647.438.3086
A POWERFUL AUDIENCE

                         Efor.ca readers are successful, educated and affluent
     Median age: 29 years
     61% male, 39% female
     College grad/post grad: 63%
     Median household income: $79,376



    Efor.ca reaches the leading decision makers at fast-growing companies.
    Efor.ca readers are frequent travelers and early adopters of cutting-edge technology.




                                                                                                                                     4


523 -51 Baffin Court. Richmond Hill, Ontario, L4B 4P6. Canada Website: www.efor.ca Email: advertising@efor.ca Tel: +1.647.438.3086
ADVERTISING SOLUTIONS
Efor.ca offers a variety of advertising solutions. We
understand that each campaign has unique goals.
Our mission is to create custom, dynamic marketing
programs for our clients.

Display Advertising

Efor.ca offers a variety of banner advertising units
including leader board (468x60), sidebar Square
(125x125) and skyscraper (728x90). We accept
standard banner creative as well as support for a
wide array of rich media types.

Advertising can be targeted run of site, run of blog sites
network
(www.mgefor.ca, www.mgmc.ca, efor.biz) or Efor.ca
Customized blog pages network on popular blog sites such
as Typepad, Blogger, and Bloglines.
                                                                     5
ADVERTISING SOLUTIONS
Content Channel Sponsorship
Efor.ca offers sponsorship opportunities on all major sections of its website. Sponsorship sections consist of resource centers, posting
by popular categories and How-To Guides pertaining to a specific subject area. Content-channel sponsorships are sold as exclusive
placements on a monthly basis.




                                                                                                                     Channel content
                                                                                                                       Sponsorship




                                                                                                                                           6


    523 -51 Baffin Court. Richmond Hill, Ontario, L4B 4P6. Canada Website: www.efor.ca Email: advertising@efor.ca Tel: +1.647.438.3086
ADVERTISING SOLUTIONS
Email Advertising
Efor.ca has two sponsor able newsletters, which
are published either on a daily, weekly, bimonthly
                                                                                                                 HTML Banner
or monthly basis.                                                                                                    ad
                                                                                                                  160 x 600
Each newsletter has a maximum capacity of one         Linked Text
sponsors. All Efor.ca newsletters are published in    Sponsorship
both HTML and text formats.




            Plain Text
           Sponsorship




                                                                                                                                         7

    523 -51 Baffin Court. Richmond Hill, Ontario, L4B 4P6. Canada Website: www.efor.ca Email: advertising@efor.ca Tel: +1.647.438.3086
ADVERTISING SOLUTIONS
                 Rate Card
                        PLACEMENTS                   AD UNIT               SPEC             NET CPM

                                                   Leader board            468x60            $80.00

                                                    Skyscraper             728x90            $85.00
                          Homepage

                                                  sidebar Square          125x125            $60.00

                                                   Leader board            468x60            $70.00

                                                    Skyscraper             728x90            $75.00
                        Blog categories

                                                  sidebar Square          125x125            $45.00

                          Site wide                 Text Links                               $15.00

                                                    HTML/Text             160x600            $50.00
                          Newsletter
                                                    Dedicated                               $200.00




                                                                                                                                     8

523 -51 Baffin Court. Richmond Hill, Ontario, L4B 4P6. Canada Website: www.efor.ca Email: advertising@efor.ca Tel: +1.647.438.3086
ADVERTISING SOLUTIONS
  Specifications
  The ad units are IAB standard sizes and dimensions in pixels.

   LEADERBOARD
                          468x60
   Size

   Maximum File Size      40K

   Looping Restrictions   Animated, 4 loops max with refresh time of no less than 2 seconds.




   SKYSCRAPER
                          728x90
   Size

   Maximum File Size      30K
   Looping Restrictions   Animated, 4 loops max with refresh time of no less than 2 seconds.



   SIDEBAR SQUARE
   Size                   125X125

   Maximum File Size      25K

   Looping Restrictions   Animated, 4 loops max with refresh time of no less than 2 seconds.


 Lead Time: Please allow 3 business days for standard creative and 5 business days for rich media ads prior to
 the campaign start date for testing and QA.

 Expanding/Floating Ads: Expanding ads and floating ads must have third party served, user-initiated, and close
                                                                                                                                     9
 on mouse-off. 40k initial download size. 100K maximum file size.

523 -51 Baffin Court. Richmond Hill, Ontario, L4B 4P6. Canada Website: www.efor.ca Email: advertising@efor.ca Tel: +1.647.438.3086
ADVERTISING SOLUTIONS
     Flash Ads:
     GIF alternative is required for Flash creative. Flash cannot exceed 39k file size and gif backup file size is 15k-
     20k. Flash must be version 3 or higher and delivered as a .swf file. Looping restricted to 4 loops.

     Flash ads must include clickTag tracking that contains the following (case-sensitive) actionscript:


                              On (release) {
                              getURL (clickTag,”_blank”);
                              }

   Textlink:
   Format: 20 character header and 70 character teaser. Client must provide active linking URL.

   Newsletters:
   Text Version: 50 characters max in ACSII format and active linking URL.

   HTML Version: 60x600 (20k max) in GIF format are accepted depending on the newsletter layout. No Rich Media
   or third party tags. Click links may be third party redirects.
                                                                                                                                     10


523 -51 Baffin Court. Richmond Hill, Ontario, L4B 4P6. Canada Website: www.efor.ca Email: advertising@efor.ca Tel: +1.647.438.3086
CONTACT INFORMATION
                                             For more information please contact
                                                     Maryam Golabgir
                                                    Advertising@efor.ca
                                                    Tel: +1.647.438.3086
                                                  Mobile: +1.416.629.9876




                                                                                                                                     11


523 -51 Baffin Court. Richmond Hill, Ontario, L4B 4P6. Canada Website: www.efor.ca Email: advertising@efor.ca Tel: +1.647.438.3086

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www.efor.ca advertising Media Kit

  • 1. www.efor.ca MG Ethnic Marketing Inc. Effective Ethnic E-Marketing Solutions & Services ONLINE MEDIA KIT 2009 1 523 -51 Baffin Court. Richmond Hill, Ontario, L4B 4P6. Canada Website: www.efor.ca Email: advertising@efor.ca Tel: +1.647.438.3086
  • 2. EFOR.CA: THE ONLINE RESOURCE FOR GROWING COMPANIES • Efor.ca (www.efor.ca) is the daily resource for entrepreneurs giving our audience of business leaders the resources and tools they need to succeed. • More than 150 original articles per month • Breaking entrepreneurial news • RSS feeds to hundreds of people per day 2 523 -51 Baffin Court. Richmond Hill, Ontario, L4B 4P6. Canada Website: www.efor.ca Email: advertising@efor.ca Tel: +1.647.438.3086
  • 3. THE ONLINE RESOURCE FOR GROWING COMPANIES WORLDWIDE Visits from January to March 2009: 1,536 Pageviews from January to March 2009: 9,834 % New Visits: 56.88% Average Monthly Page Views: 3,834 Average Monthly Unique Visits: 891 Average Time Spent: 8 minutes Visitors Country: Canada, USA, Jamaica, Iran, China, England, Trinidad & Tobago, Mexico, Dubai, France Source: Google Analytics – 2009 rolling average 3 523 -51 Baffin Court. Richmond Hill, Ontario, L4B 4P6. Canada Website: www.efor.ca Email: advertising@efor.ca Tel: +1.647.438.3086
  • 4. A POWERFUL AUDIENCE Efor.ca readers are successful, educated and affluent Median age: 29 years 61% male, 39% female College grad/post grad: 63% Median household income: $79,376 Efor.ca reaches the leading decision makers at fast-growing companies. Efor.ca readers are frequent travelers and early adopters of cutting-edge technology. 4 523 -51 Baffin Court. Richmond Hill, Ontario, L4B 4P6. Canada Website: www.efor.ca Email: advertising@efor.ca Tel: +1.647.438.3086
  • 5. ADVERTISING SOLUTIONS Efor.ca offers a variety of advertising solutions. We understand that each campaign has unique goals. Our mission is to create custom, dynamic marketing programs for our clients. Display Advertising Efor.ca offers a variety of banner advertising units including leader board (468x60), sidebar Square (125x125) and skyscraper (728x90). We accept standard banner creative as well as support for a wide array of rich media types. Advertising can be targeted run of site, run of blog sites network (www.mgefor.ca, www.mgmc.ca, efor.biz) or Efor.ca Customized blog pages network on popular blog sites such as Typepad, Blogger, and Bloglines. 5
  • 6. ADVERTISING SOLUTIONS Content Channel Sponsorship Efor.ca offers sponsorship opportunities on all major sections of its website. Sponsorship sections consist of resource centers, posting by popular categories and How-To Guides pertaining to a specific subject area. Content-channel sponsorships are sold as exclusive placements on a monthly basis. Channel content Sponsorship 6 523 -51 Baffin Court. Richmond Hill, Ontario, L4B 4P6. Canada Website: www.efor.ca Email: advertising@efor.ca Tel: +1.647.438.3086
  • 7. ADVERTISING SOLUTIONS Email Advertising Efor.ca has two sponsor able newsletters, which are published either on a daily, weekly, bimonthly HTML Banner or monthly basis. ad 160 x 600 Each newsletter has a maximum capacity of one Linked Text sponsors. All Efor.ca newsletters are published in Sponsorship both HTML and text formats. Plain Text Sponsorship 7 523 -51 Baffin Court. Richmond Hill, Ontario, L4B 4P6. Canada Website: www.efor.ca Email: advertising@efor.ca Tel: +1.647.438.3086
  • 8. ADVERTISING SOLUTIONS Rate Card PLACEMENTS AD UNIT SPEC NET CPM Leader board 468x60 $80.00 Skyscraper 728x90 $85.00 Homepage sidebar Square 125x125 $60.00 Leader board 468x60 $70.00 Skyscraper 728x90 $75.00 Blog categories sidebar Square 125x125 $45.00 Site wide Text Links $15.00 HTML/Text 160x600 $50.00 Newsletter Dedicated $200.00 8 523 -51 Baffin Court. Richmond Hill, Ontario, L4B 4P6. Canada Website: www.efor.ca Email: advertising@efor.ca Tel: +1.647.438.3086
  • 9. ADVERTISING SOLUTIONS Specifications The ad units are IAB standard sizes and dimensions in pixels. LEADERBOARD 468x60 Size Maximum File Size 40K Looping Restrictions Animated, 4 loops max with refresh time of no less than 2 seconds. SKYSCRAPER 728x90 Size Maximum File Size 30K Looping Restrictions Animated, 4 loops max with refresh time of no less than 2 seconds. SIDEBAR SQUARE Size 125X125 Maximum File Size 25K Looping Restrictions Animated, 4 loops max with refresh time of no less than 2 seconds. Lead Time: Please allow 3 business days for standard creative and 5 business days for rich media ads prior to the campaign start date for testing and QA. Expanding/Floating Ads: Expanding ads and floating ads must have third party served, user-initiated, and close 9 on mouse-off. 40k initial download size. 100K maximum file size. 523 -51 Baffin Court. Richmond Hill, Ontario, L4B 4P6. Canada Website: www.efor.ca Email: advertising@efor.ca Tel: +1.647.438.3086
  • 10. ADVERTISING SOLUTIONS Flash Ads: GIF alternative is required for Flash creative. Flash cannot exceed 39k file size and gif backup file size is 15k- 20k. Flash must be version 3 or higher and delivered as a .swf file. Looping restricted to 4 loops. Flash ads must include clickTag tracking that contains the following (case-sensitive) actionscript: On (release) { getURL (clickTag,”_blank”); } Textlink: Format: 20 character header and 70 character teaser. Client must provide active linking URL. Newsletters: Text Version: 50 characters max in ACSII format and active linking URL. HTML Version: 60x600 (20k max) in GIF format are accepted depending on the newsletter layout. No Rich Media or third party tags. Click links may be third party redirects. 10 523 -51 Baffin Court. Richmond Hill, Ontario, L4B 4P6. Canada Website: www.efor.ca Email: advertising@efor.ca Tel: +1.647.438.3086
  • 11. CONTACT INFORMATION For more information please contact Maryam Golabgir Advertising@efor.ca Tel: +1.647.438.3086 Mobile: +1.416.629.9876 11 523 -51 Baffin Court. Richmond Hill, Ontario, L4B 4P6. Canada Website: www.efor.ca Email: advertising@efor.ca Tel: +1.647.438.3086