2. Pak Qatar gets makeover by EfroTech
Pak Qatar Takaful Group, the very first composite and arguably the fastest growing Takaful
operator in Pakistan, is the ‘onestop-shop’ for all Takaful requirements. Under this group
currently two different companies are being operated, one is Pak Qatar Family Takaful
catering to all family life Takaful needs, and the second one is Pak Qatar General Takaful,
meeting all general Takaful needs. They organization is looking to promote Takaful amongst
the masses, encompassing education and awareness, and present an image that is consistent
Pak Qatar gets
with their ideological values and at the same time they are providing financial protection makeover by
through Takaful, to everyone. Determined towards providing high quality products which EfroTech
meet the needs of the public PQTG want to ensure the accurate representation of Takaful
amongst the community.
The Challenge
The Pak Qatar Takaful Group website was first launched in 2007. Since then, no major
structural change had been made. Aesthetically, it desperately needed to be more presentable
so as to be able to register an impression over the viewer of the corporate image of Pak
Qatar Takaful Group and direct this effort to build Brand image and reputation.
Alongside this, there were several express requirements, indicating that a significant redesign www.eMage.com.pk
was needed:
* The site had seen a massive growth in content since it was not designed with futuristic
approach so it appeared to be overflowing.
* Website needed to undergo an update, precisely in terms of content and features.
* The update process should have been smooth allowing the addition to in turn reflect
fresh content easily.
* The site was not easily navigable and the structure of pages was not unified.
* Not only the contents were mismanaged, but also there was no search facility available.
* Security was utmost priority and strong security measures needed to be incorporated.
* Website was extremely missing out on catchy visuals, sophisticated animations and sleek
design.
EfroTech’s Analysis & Solution
EfroTech’s preproduction team started a thorough analysis of the issues with the existing
site, and therequirements from a business perspective. After completing this process and
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www.efrotech.com Pak Qatar gets makeover by EfroTech
3. evaluation EfroTech started the
designing phase and suggested few mockups with the close intervention of Pak Qatar
Group Takaful’s team and nailed down one layout with a unanimous decision. Right away
the designing and development began simultaneously which lead to a trendy and contemporary
website.
Some Key Features of this website:
Pak Qatar gets
* This featured website is built on latest yet superior Microsoft .Net technology. makeover by
* It is almost fully customized, and flexible to adapt to any change. EfroTech
* With very ease of use having the salient attribute of CMS (Content Management System),
allows 80% to 90% update control in terms of data, contents and web pages additions.
Not only is the facility of entire theme change but drag and dropping of objects is also
available at the backend, while all changes are reflected in realtime.
* Interactive and very userfriendly interface.
* Properly managed content and able to be navigable across the entire site.
* Very secure and anti hacking.
* Cool pictorials and very crispy and lively flashbased
objects make the site very attractive.
* Bilingual: Text is available in English and Urdu.
www.eMage.com.pk
The website received a complete overhaul and now is a reflection of the Pak Qatar Takaful
brand, with allure, charm and elegance. The caliber and presentation is clean, clear and
interactive, with a creative mindset firmly on attracting viewers and providing them with
an intuitive online experience, EfroTech’s creative teamconceptualized a completely new
look and feel by way of design which was well operational with the above mentioned
features.
Outcome
The result is a site design worthy of everyone’s attention; consolidated and reorganized
navigation together with unique design and modern techniques work well with the clear
and concise presentation of key information and product imagery. The site was successfully
launched and received a great deal of attention of target audience and clients of Pak Qatar
Takaful Group.
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www.efrotech.com Pak Qatar gets makeover by EfroTech
4. eMage Overview
In this extremely turbulent environment & fierce competition, organizations just can never count
on conventional marketing programs and orthodox methods of publicity. Possessing a product or
service which stands you out from the crowed has never been more imperative before, in particular
holding a tight budget; this objective drives companies to be smarter, precise and companies have
to dig out unique and exclusive ways of marketing.
eMage fully understands this de facto aspiration and knows the art of helping your distinguish Pak Qatar gets
yourself from the competition. We have got a matchless set of skills and understand your consumer
motivations and desires, creating relevant and appealing images surrounding your products,
makeover by
subsequently portraying a leading-edge product. EfroTech
Contact Us
Head Office
Address Suite # 301, Progressive Center, PECHS, Shara-e-Faisal, Karachi.
Phone +92-21-34389620-2
+92-21-32043020-1
Fax +92-21-34389623
Email info@efrotech.com
Lahore Office
Address 523-A, Faisal Town, Opp. Jinnah Hospital, Lahore.
www.eMage.com.pk
Phone +92-42-36115220
Fax +92-21-34389623, +92-42-35164696
Email lhr@efrotech.com
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EfroTech
www.efrotech.com Pak Qatar gets makeover by EfroTech
