6. I like… and dislike
Hockey
Cheese
Travel
Movies
Sociology
Umbrellas
Ironing
Driving
Baseball
Routine
7. I studied
High School
English
Arts
Maths
Communications
Bachelor’s Degree
French
Creative Arts
Collegial Degree
Ecommerce
Post-Graduate Degree
Elementary
School
Physics
Economy
Technical designBiology Geography
HistoryChemistry
Ecology
Music
Cinema
MarketingPhotography
Literature
Electronics
Computer animationVideo
Sound design
German
Film
Web design
Chinese history
Zen
Politics
Creative thinking
Usability
Marketing strategy
Ebusiness
Project management
Process reeingeneering
9. I worked
2005 2006 2007 2008 2009 2010 2011 2012
Kotsego
Usability & User Experience
Consulting
Reversible Media
Designed & marketed
Flagback, a product we built
Aeroplan
Designed & tested a flight
reservation system
BV Group
Website redesign
& marketing
Thoughtworks (Beijing)
User Experience
practice lead
HireVoice
Designed & marketed
products in recruitment
10. Overall, my background is
Design
25%
Psychology
25%
Marketing &
Communications
25%
Technical
25%
11. Overall, my background is
Design
25%
Psychology
25%
Marketing &
Communications
25%
Technical
25%
Chrome logo?
14. Some terms I try to avoid
Information Architecture Interaction Design
Human Factors
Human Computer Interaction
User-Centered Design
ISO 9241 Standard Fitt’s Law
Cognitive Walkthrough
Affordance
Hick’s Law
Contingency Design
Mental Memory Load
AbstractReallyAbstract
28. How do I find out?
Quantitative research (sometimes me)
Multivariate testing
Testing multiple interface
or product recipes by
breaking it into elements
A/B Testing
Testing one or multiple
versions of an interface in
parallel
Experience testing
Testing one or multiple
versions of a product in
parallel
Analytics
Looking for behavior
patterns through analytics
data
Where can I help?
29. How do I find out?
Quantitative research (sometimes me)
Qualitative research (me)
Multivariate testing
Testing multiple interface
or product recipes by
breaking it into elements
A/B Testing
Testing one or multiple
versions of an interface in
parallel
Experience testing
Testing one or multiple
versions of a product in
parallel
Analytics
Looking for behavior
patterns through analytics
data
Where can I help?
Usability Testing
Real users performing tasks
on a system, mockups or a
prototype of the system
Expert Reviews
Usability experts evaluating
a system on a set of
established standards
(heuristics)
Cognitive walkthrough
Meeting with real users to better
define and understand their
mental models
Interviews
Uncovering the underlying
narratives and the
reasoning of users by
probing to understand their
behaviors.
30. •Evaluate product potential prior
to investing too much
•Design a product that sells, converts,
_______, etc
•Correct and improve a user
experience
•Work well with design and avoid
delivery issues
You need me if you want to
31. Let’s talk.
Etienne Garbugli
Product Design Consultant
Answer
?
Phone
+1 514-298-7102
Nearby?
Email
etienne@leanb2bbook.com
Enough
info?Yes
No Yes
No
Yes
No
Blog
Leanb2bbook.com
Twitter
@egarbugli
LinkedIn
/in/egarbugli