NRN Workshop, Who Creates The Content
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NRN Workshop, Who Creates The Content
- 1. The Content Puzzle: Who Creates All This Content? Eric Gervase Twitter @egervase Email eric@socialneedia.org
- 2. Content Curation • You do not have to source ALL of the content •Collect stories that you like from around the web and share them with your audience • This works on the blog through editorializing other people’s content • Also works on social media sites for quick, relevant status updates • Builds credibility and makes relationships with other content producers Twitter @egervase Email eric@socialneedia.org
- 3. Content Curation Twitter @egervase Email eric@socialneedia.org
- 4. Guest Contributors • Through curating others’ content, you begin to grow a network of content producers that might want to contribute • Gain new audience • Adds a new voice/flavor to your content • May add a different specialty area of content that you’re not capable of producing • Ultimately “rounds out” the content that you produce Twitter @egervase Email eric@socialneedia.org
- 5. Elicit stories from your audience • These tend to be the “heartfelt” stories • Really gets to the meat of why people should help you with your cause ($ and time) • Gives the person sharing their story an incentive to share with others • Informs you on the things going on within your organization • Can create a wealth of information and become a weekly/monthly topic on your blog or in your newsletters Twitter @egervase Email eric@socialneedia.org
- 6. Elicit stories from your audience Twitter @egervase Email eric@socialneedia.org
- 7. Elicit Stories from Your Audience Twitter @egervase Email eric@socialneedia.org
- 8. Partnering With Schools • Mutual need • Students have the need to work on client projects and get real experience • You have the need for low cost content and support in creating it • Schools areoften looking for these types of projects, make it easy on them • Expectations • You should have a defined vision of what you want and be able to express it • If it is a free/volunteer project, you need to know that there are limits to what you can ask for Twitter @egervase Email eric@socialneedia.org
- 9. PCAD Designathon Twitter @egervase Email eric@socialneedia.org
- 10. LVC Digital Communications Twitter @egervase Email eric@socialneedia.org
- 11. Syracuse University, comm.UNITY Twitter @egervase Email eric@socialneedia.org
- 12. You Have a Choice • Bulk of content production will fall on you • How much of the content you are responsible for is up to you • Your challenge is to find ways to lean on your supporters for help Twitter @egervase Email eric@socialneedia.org