2. www.fostercreative.com
marketing communications
ABOUT US
OUR HISTORY
Foster Creative, Inc. was established in 1992 by Esther Foster. Throughout our involvement
in the marketing communications industry, we have maintained an enviable reputation for designing
engaging materials delivered by professionals who care about their clients’ goals and results. Building
sound client relationships has been the foundation of our success.
Our team combines years of marketing and creative services experience to provide our clients with quality and
effective business communication solutions.
OUR PHILOSOPHY
We believe in working in partnership with our clients, as an extension of their business – to project
and protect their corporate image at all times. We fully understand and advocate the need to adhere
to an organization’s existing corporate branding requirements. We see ourselves as part of each client’s
marketing team, providing strategic input and conducting research as required. The long term relation-
ships we’ve maintained with our clients is testimony to the success of our philosophy.
CERTIFICATIONS
Small, Minority, Woman Owned Business
South Central Texas Regional
Certification Agency
www.sctrca.org
Historically Underutilized Business
State of Texas
www.window.state.tx.us
2
The contents of this proposal are confidential and may not be shared with
any third party without the prior written permission of Foster Creative, Inc.
3. www.fostercreative.com
marketing communications
CAPABILITIES
Foster Creative has the technology, resources, team and experience to produce a wide variety of corporate
communications material, ranging from complete brand strategies, corporate identity programs and all types
of print collateral, advertising, Web site design and development, and trade show signage and displays.
SERVICES
• Corporate Identity/Brand Strategy
• Marketing & Advertising Creative
• Social Media Marketing
• Graphic Design (print & web)
• Art Direction (print, web, photo & video)
• Web sites & Internet Marketing
• Signage & Displays
We are known for producing consistently high quality work and providing exceptional service for our clients.
Our unique combination of design skills and production expertise enables us to have control over all stages of the
creative process, ensuring that the end product meets our high standards. Our work for and strong relationships
with our clients is testament to our creativity and client service excellence.
PARTIAL CLIENT LIST
• Texas Department of Agriculture • UTSA Small Business Development Center
• Leisure Pools USA • Help Me! Computers
• Spurs Sports and Entertainment • San Antonio Stock Show & Rodeo
• Texas Watercolor Society • Summit DME San Antonio
• Roy Maas Youth Alternatives Center • Random, Inc.
• Hope Church • Texas Watercolor Society
• Brake Check • The Poet Magazine
• Amistad Construction • University of the Incarnate Word
• Fintan Technologies • Al's Gourmet Nuts
• Go To Concierge • UTSA College of Education
• Chase & Chase CPA • Bertsch Law Office
• Healthy Woman • Street Fund, LLC
• Realign • Unifresh Produce
• Texas Wildlife Association • Clear Channel Radio
3
The contents of this proposal are confidential and may not be shared with
any third party without the prior written permission of Foster Creative, Inc.
4. www.fostercreative.com
marketing communications
CLIENT TESTIMONIALS
Leisure Pools has worked with Foster Creative for several years and has enjoyed a professional
relationship that we can always count on. Esther and her team bring a vibrant new approach
to our design, brochures and advertising needs and we hold them in the highest regard.
Ashley Gill, CEO • Leisure Pools
•••
Working with Foster Creative means turning a project over to an experienced firm
who will create exactly what you want. Wonderful follow-up on projects, great ideas
and creativity that you are proud to share with others.
Laurie Miller, Chairman • San Antonio Stock Show and Rodeo
•••
Foster Creative has been a pleasure to work with over the years. They are always very
professional and never fail to produce creative, eye-catching designs for whatever our needs may be.
Foster Creative has helped me out on several occasions where I was in an emergency situation
and didn’t think anyone would be able to deliver in the unrealistic time frame that I was
requesting, but somehow Esther has always managed to come through!
Dawn Keen, Marketing • Spurs Sports & Entertainment
•••
Foster Creative designs our publication of the fine art catalog for the Texas Watercolor Society each
year. Their work is excellent; attention to detail is stunning; and facility with correct sizing and color of
the photos of paintings is painstaking and quite accurate. Foster Creative is a pleasure to work with;
always accommodating; going out of their way to insure we are pleased.
Dona LeCrone Walston, President, Texas • Watercolor Society
•••
When I moved to San Antonio in February, 2001, I immediately began looking for a visual
expert to assist me with magazine articles, direct mail pieces, logo design, and billboard
layouts. With one phone call and after one meeting, I knew Foster Creative was the perfect
choice for assisting our 7 San Antonio radio stations. From brainstorming ideas to finishing
projects, Foster Creative over delivered everytime they were asked.
Tim Kiesling • Clear Channel Radio
4
The contents of this proposal are confidential and may not be shared with
any third party without the prior written permission of Foster Creative, Inc.
5. LOGO DESIGN
sample selections
This logo sheet is not for color. Please refer to Pantone and process breakdowns below.
s y s t e m s
ML ML
CS CS
s y s t e m s ML MeadowLand
CS
Spot Colors:
Pantone
Process Colors:
c100 y0
Charter School
287 m68 k12
SMART
Pantone c57 y100
368 m0 k0
Pantone c0 y0
Black m0 k100
Security | Management | Assurance | Reliability | Total System Care
Freewind Systems : Logo Spec Sheet
04.03.09
BRAND STRATEGY
sample selections
UTSA SBDC
Disaster Resiliency
Sustainable Business Practices
Sustailable
Sustainable Manufacturing Business
Commercialization
Program
E ME RGE NC Y PRE PARE D NE S S
f o r S m a ll Bus ines s
C O NF E RE NC E
May 8, 2007 | 7:45 am – 4:00 pm
Kelly Field Club | Kelly USA | San Antonio, TX
EMERGENCY
PREPAREDNESS
w w w. A llS a f eM a r t . o r g
www.sustainabletx.org
for
Small Business
Join us in welcoming Donna Childs,
9/11 small business survivor, national speaker
A sustainable business is one that demonstrably,
and author of Contingency Planning and measurably and progressively reduces its pollution
Disaster Recovery: A Small Business Guide. The UTSA Institute for Economic Development
or waste and is transitioning toward hyper-efficient
uses of energy, water, and materials.
Take this opportunity to meet with Ms. Childs and hear the preparedness Sustainable Business Program — Adapted from Green Jobs: Towards Decent Work
strategies she will share on Tuesday, May 8, with the attendees of the in a Sustainable, Low-Carbon World, UNEP, September 2008
San Antonio Emergency Preparedness Conference.
The University of Texas at San Antonio’s Institute
for Economic Development is dedicated
Monday, May 7, 2007 | 6 pm - 8 pm Supporting small
to creating jobs, growing businesses and
Plaza Club - Colonel’s Room | 100 W. Houston Street fostering economic development. business sustainability,
Frost Bank Tower, Suite 2100 | San Antonio, TX 78205 resiliency and growth.
Our 11 centers and programs provide
professional business consultation, technical
RSVP by May 1, 2007 to the Human Capital Program
training, research, and strategic planning
at 210.458.2096 or e-mail: sbdcworkshop@utsa.edu • Advising and awareness for small businesses for entrepreneurs, business owners
and manufacturers in sustainable business and community leaders. Our programs
operations. serve San Antonio, the Texas-Mexico
border area as well as regional, national
• Provides training to introduce and educate and international audiences.
small businesses on best practices, disaster
resiliency, and business continuity.
Contact the Sustainable Business Program today.
• Shares best practices from successful “model” Sustainable Business Program
communities regarding sustainability with
Institute for Economic Development
civic and business leaders.
University of Texas at San Antonio
• Conducts research in natural disaster impact, 501 W. Durango
mitigation and recovery efforts in the small San Antonio, Texas 78207
UTSA SBDC
business communities of the Lower Rio (210) 458-2458
Grande Valley and Texas Gulf Coast to
help small businesses become more
www.sustainabletx.org
resilient to disasters.
Human Capital • Assists manufacturers in greening their prod-
uct lines and processes.
• Advocates creating a pipeline of sustainable
suppliers. This Investment was accomplished by The University of Texas at San Antonio (UTSA)
through the Economic Development Administration’s Economic Adjustment –
Disaster Assistance Program, Investment No. 08-79-04459. The statements, findings,
• Facilitates information about green
Emergency
conclusions, recommendations and other data in this report are solely those of UTSA
certification programs at the local and do not necessarily reflect the views of the Economic Development Administration.
and national levels.
Recycle 1 ton of paper and save 7,000 gallons of water,
Preparedness
3 cubic yards of landfill space, 2 barrels of oil,
Recycling a single plastic bottle can conserve enough 4,100 kilowatt-hours of electricity and 17 full-grown trees.
energy to light a 60-watt light bulb for up to six hours.
Source: U.S. Environmental Protection Agency Printed on post-consumer recycled paper.
for Small SBP Brochure FINAL.indd 1 8/30/10 4:42:45 PM
Business
Conference
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www.fostercreative.com
6. WEB SITE DESIGN
sample selections
www.smithsecurity-us.com
www.leisurepoolsusa.com
DISPLAYS
sample selections
3’x3’ backlit indoor
3’x7’ retractable banner set
3’x7” banner
6’ cutout
4’x6’ backlit outdoor
22’x8’ wrap-around
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www.fostercreative.com
7. MARKETING | ADVERTISING
sample selections
Business & Non-Profit
IT SOLUTIONS
IT Team for tri-folds
a fraction of the
IT Department cost!
Spot Emergency Services HUB, S/WBE & WBENC
certified woman owned business. IT Solutions Provider
Network Services & Since 1993
Serving San Antonio and
HMC Team Support surrounding areas since 1993.
Computer Support
& Optimization
Consider the At Home Spa for:
Good health begins at home.
Help Desk & • Women’s Ministry Program
Other Service Plans
• Birthday/Valentine Day Gift
N
Data Backup & Storage • Company/Group Picnic
Palo Alto Rd
Loop 1604
• Farmwww.helpmecomputers.com
Ministry Visit 281
Disaster Recovery Planning
• Bridal Showers or Gift 16
37
20-page brochureCustom and Name Brand Stacey Rd
• Baby Showers or Gift
Jones Rd
Desktop/Laptop &
903 Austin Highway
Server Systems • Special Gift to Antonio, Texas Friend
San Yourself & a 78209
Phone: (210) 822-8817
6 miles south of 1604. Turn right on Stacey Road.
sales sheets
Toll Free: (877) 822-8817
Go 1 mile to Jones Road and turn left.
Fax: (210) 832-0670 Go 1 mile to ranch and turn right.
www.helpmecomputers.com Gate www.helpmecomputers.com
key is 1234, then follow road to house.
1000 Jones Road
Good health begins at home. Poteet, Texas 78065
At Home Spa offers you the opportunity 210.296.5925
to indulge yourself or a friend in athomespa@att.net Hosted by Janie Gale
an environment to clear your mind Poteet, Texas
and treatments to leave you The treatments offered are ones that anyone can prepare in their own
home. Hostess offers these treatments as a ministry to the well being
210.296.5925
refreshed and rejuvenated. of women and they all have been tried and trested and are not harmful
in any way.
presentation
Bring in this card or tell us you’re a teacher when you come to
your appointment and receive a free Healthy Woman lunch tote.
full-page advertisement folder
brochure & pocket folder direct mail postcard
PUBLICATIONS & NEWSLETTERS
sample selections
Catalog, 48-pgs + cover
Magazine, 64-pgs + cover
Newsletter, 8-pgs + cover
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www.fostercreative.com