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Richard Sherman
Plan
Horizontal Processes
Demand
Performance
Demand
Fulfilment
Demand
Creation
Inovate Validate Develop Commercialize Channel
Capture $ Account Receive
Distribute
Profits
Shareholders
Source Make Deliver
Manage
Relationships
Channel
Product Strategy (GoToMarket) or Demand Chain
Financial Strategy or Value Chain
Channel Strategy or Supply Chain
Plan
DeliverMakeSource
Return Source Return Deliver
SellMarketCreate
ServiceInnovate
ValueMeasureInvest
ROICCapital
Demand Management Macro Processes
Demand
Preformance
Demand
Fulfilment
Demand
Creation
Create Go-to-Market DeployPLCOR
CCOR
SCOR
Research Design Integrate
Amend
DCOR
Relate Sell Contract
Assist
Source Make Deliver
Revise
Return
Requirements
Design
Sales Pipeline
Contracts
Marketing Plan
Deliveries
Final interface modeling is planned to be in line with xCOR standards
DeliverMakeSource
Return
Enable
ContractSellRelate
Assist
Enable
IntegrateDesignRessearch
Amend
Enable
LaunchDevelopIdeate
Revise
Enable
Plan
PlanPlan
Plan
Product Management
SupplyDesign
Sales

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