2. CONSUMER CULTURE
A culture and society in which individual and
collective identity is constructed around the
consumption of material possessions
3. HEGEMONY
Cultural dominance exerted through the media.
The ruling classes ensure that their way of seeing the
world is continually represented by the media.
4. HYPER-REALITY
The distinction between the real world and
simulated (media) world is becoming increasingly
blurred and confused
5. SIMULACRA
A copy without an original...
What is unreal holds more importance to us than
what is real...