Breaks down and lists the concepts appropriate for completing the mock exam essay 2014

1. Essay

2. Title
• Discuss the issues raised by media ownership
in the production and exchange of media texts
in your chosen media area.

3. Break it Down
Essay Title Definition
issues raised … …the
practice, concerns, debates, controversies
, problems…
…media ownership… …anyone who makes films + associated
products (conglomerates & indies).
…production… …making a film.
…exchange… …consumption…the ways a film (+
associated products) are consumed by an
audience
media texts in your chosen media area. …films + synergised media products

4. Production
‘Issues - Concepts’ Explanation Examples
Majors & Indies Budgets, films they make & why Avengers / Her
Conglomerates The Big 4 – Own distributor
Corporate Convergence
Disney + Buena Vista
Disney & Pixar
Production Tech Film as spectacular experience Gravity / Hobbit
Franchises Importance of constructing a brand
of films
Marvel , X Men, Harry Potter
Franchise
Stars & Genre Important in communicating a USP Will Ferrell / Comedy + poster
analysis
High Concept Starts with the unique selling point
and builds the film around that
Pacific Rim – ‘Godzilla meets
Transformers’
Funding Issues Conglomerates funding tent pole
movies / Indies and funding
packages
The Hobbit (Warner + New Line
Philomena – 9 Companies involved
in production
Synergy & Film Make the film that can act as an ad
for other products
Cars 2
Frozen

5. Exchange
‘Issues - Concepts’ Explanation Examples
Multiplex & Art House Cinema What’s on their slate? Jersey Cineworld vs
Cambridge Picture House
Marketing Budgets Audience are limited in terms
of the films they hear about
Godzilla / Ilo Ilo
Saturation / Platform Release Different ways of finding or
building an audience
Harry Potter
Moonrise Kingdom
Convergence Freeing the audience to watch
when & where they want
Tablets
Games Consoles
Phones
Prosumers (Inter)active audience +
participation
Rotten Tomatoes
Facebook / Twittter
IMDB
Piracy The pros and cons for
audiences and producers
Startrek
The Hobbit
Exhibition Platforms Different ways in which we can
watch a film
Itunes, DVD, Netflix, Cinema,
Box Office
Fan / Amateur Productions Fans making swedes / remixes Fan Sites / Amateur Channels