Storytelling online

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Glyn Mottershead

Technologie Business

Alternate storytelling

Going beyond text

Make it extroverted
• If you go to an interview – select the key
quotes for your text, but offer a full audio file
of the interview
• Give access to the report you are talking
about, or at the very least link to it.

• Remember Online is a “lean forward medium
and can engage”

More than audio
New York Times – The Assassination of Benazir Bhutto

Capturing Wales
• A Dog’s Life

• Seren Wib

• Photobus – Dr Daniel Meadows

More than just background
• Gun and knife crime in Birmingham

Lean forward and engage
• The Debt Trap

• Goa Hippy Tribe

• Waterlife

• Katrina map

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Storytelling online

1. Alternate storytelling Going beyond text

2. News pyramid

3. Make it extroverted • If you go to an interview – select the key quotes for your text, but offer a full audio file of the interview • Give access to the report you are talking about, or at the very least link to it. • Remember Online is a “lean forward medium and can engage”

4. News as a content cycle

5. More than words

6. More than audio New York Times – The Assassination of Benazir Bhutto

7. Baptism of fire

8. Capturing Wales • A Dog’s Life • Seren Wib • Photobus – Dr Daniel Meadows

9. More than just background • Gun and knife crime in Birmingham

10. Location, location, location

11. Flash (aha!)

12.

13.

14. Lean forward and engage • The Debt Trap • Goa Hippy Tribe • Waterlife • Katrina map

15. Living stories