Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Google Strategy & Business Model

63 017 vues

Publié le

Publié dans : Technologie, Business
  • Don't forget another good way of simplifying your writing is using external resources (such as ⇒ www.WritePaper.info ⇐ ). This will definitely make your life more easier
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Have you ever used the help of ⇒ www.HelpWriting.net ⇐? They can help you with any type of writing - from personal statement to research paper. Due to this service you'll save your time and get an essay without plagiarism.
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Take the highest paid surveys! ✄✄✄ https://dwz1.cc/DU3z4dss
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Überprüfen Sie die Quelle ⇒ www.WritersHilfe.com ⇐ . Diese Seite hat mir geholfen, eine Diplomarbeit zu schreiben.
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Hi there! I just wanted to share a list of sites that helped me a lot during my studies: .................................................................................................................................... www.EssayWrite.best - Write an essay .................................................................................................................................... www.LitReview.xyz - Summary of books .................................................................................................................................... www.Coursework.best - Online coursework .................................................................................................................................... www.Dissertations.me - proquest dissertations .................................................................................................................................... www.ReMovie.club - Movies reviews .................................................................................................................................... www.WebSlides.vip - Best powerpoint presentations .................................................................................................................................... www.WritePaper.info - Write a research paper .................................................................................................................................... www.EddyHelp.com - Homework help online .................................................................................................................................... www.MyResumeHelp.net - Professional resume writing service .................................................................................................................................. www.HelpWriting.net - Help with writing any papers ......................................................................................................................................... Save so as not to lose
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici

Google Strategy & Business Model

  1. 1. Content Company profile PEST analysis Five forces analysis Value chain Canvas model Core problem Differentiation matrix Canvas model +5 Strategy
  2. 2. Mission & Vision Google's mission is to organize the world's information and make it universally accessible and useful. Google's vision is to make search engines so powerful that they ‘understand everything in the world’
  3. 3. Company profile Started in 1996 by Brin and Page, founded as Google in 1998 57% American kids say Google as their first word 620 Mln visitors daily 2013 consolidated revenu 50 bln, double digit growth every year
  4. 4. PEST analysis Political Social Political stability Entrepreneurial spirit Intellectual property protection Culture (gender roles) Anit-trust laws Demographics Taxes Skill of workforce Growth market due to more and more internet usage Economical Level of education/Skill of workforce Technological Exchange rates Innovation Financial market stability High costs Government intervention free market Rate of technological diffusion Impact on VP in value chain
  5. 5. Five forces analysis Threat of new entrants – MODERATE (high cash and infrastructure) Threat of substitutes – LOW (no substitute for the internet) Bargaining power of customers – STRONG (threat of substitutes in search and software) Bargaining power of suppliers – LOW (strong market dominance) Intensity of rivalry – MODERATE (Yahoo, MSN, IOS/Apple) Complementors – LOW (Google is a self developer, Licensing)
  6. 6. Market Life Cycle
  7. 7. Value chain Model
  8. 8. Canvas Model
  9. 9. SWOT analysis Strenghts – brand value, data mining, human capital Weaknesses – privacy, Google+, one source of profit Opportunities – web services, acquisitions, mobile internet Threats – unprofitable products, litigation, excessive integration
  10. 10. Confrontation matrix SWOT Service Acquisit Mobile Profit Legal Integration Brand ++ o ++ ++ - + Data ++ o ++ ++ -- o HC ++ ++ ++ ++ ++ ++ Privacy o o -- - -- -- G+ o o o -- o -- Profit S ++ ++ + -- -- ++
  11. 11. Core problem Some of its core strengths (data mining, product integration) are making Google more and more unpopular. People do not like monopolies
  12. 12. Canvas Model +5
  13. 13. Strategy Google must continue its position as market leader Google Must cancel unprofitable and unpopular products (hardware?) Google must develop new sources of income (web services) Google must fight of any attack made by rivals Google must make adds usefull (comparing prices, etc.) Google must oppose intelligence agencies openly Google must reduce legal expenses by 11% by 2016 Google must continue its acquisition strategy Google must invest heavily to keep and acquire human capital Google must maintain shareholder voting rights (80%) to keep strategic advantage

×