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Gems of KM success stories –
Story Telling

Enamul Haque
Senior process manager, Knowledge Management
Nokia




 1
Why storytelling is needed?
           •   In these budget-constrained, uncertain
               economic times, KM practitioners need to
               be able to show the business value that
               knowledge sharing and reuse bring to
               their organizations.
           •   Most businesses use measures to develop
               metrics that show performance or effort.
           •   Measures outline the information or data a
               company or person wants to gather (for
               example, customer satisfaction,
               productivity of workers, or cost savings).
           •   Many organizations have turned to
               storytelling and circumstantial success
               stories to show the value of the
               investments made in KM

2
Patterns in storytelling – old way




3
Patterns in storytelling – better way




4
Recap – KM: The ages of Man




5
The knowledge age   The late 20th century was a
                    period of major social,
                    economic and political changes.
                    It was also a time in which there
                    were big changes in knowledge –
                    in how people see knowledge
                    and how they use it. This period
                    is now widely known as the
                    beginning of the Knowledge Age
                    – to distinguish it from the
                    Industrial Age.

                    The Knowledge Age is a new,
                    advanced form of capitalism in
                    which knowledge and ideas are
                    the main source of economic
                    growth (more important than
                    land, labor, money, or other
                    ‘tangible resources).


6
Invent when needed…



                     But don’t reinvent the
                               wheel!

     A product was
        born to
    compliment the
    knowledge age


7
Pioneers in KM – THE WORLD BANK

World Bank’s KM is long story
“Knowledge for Development
(K4D)” – world’s first
knowledge bank, initiative
dates 1996. The bank’s
ambitious goal – to be a
source and conduit of
essential knowledge for the
developing world. They also
create the “Framework for a
Knowledge-based Economy”.
Concept followed by many
others. WB is certainly an
inspirational example and a
big initiative of KM concept.
MORE INFO


8
Pioneers in KM - NASA
 Knowledge Management at NASA

 Knowledge management is getting the right information to the right people at the
 right time, and helping people create knowledge and share and act upon information
 in ways that will measurably improve the performance of an organization and its
 partners.

 Why is Knowledge Management critical to NASA?
    • The Agency is constantly challenged to document and integrate its lessons to
        effectively manage the risk involved in space exploration and human space
        flight.
    • By its nature, NASA's employees have specialized knowledge.
    • Our goal is to share knowledge with each other and with the public.
    • To ensure safe flight and respond to issues raised by the Columbia Accident
        Investigation Board (CAIB).
    • The workforce in the Agency is aging, and it is essential that critical
        knowledge be captured and retained for future reuse.

   9
KM in NASA




 10
NASA KM roadmap




 11
Gems of KM success stories – 1/4




 12
Gems of KM success stories – 2/4

Gems of KM success stories – 2/4




 13
Gems of KM success stories – 3/4




 14
Gems of KM success stories – 4/4




 15
KM recognition by the UN
                                       In category 4 “Advancing in Knowledge Management in Government” – 1st
 In 2010, United Nations (UN) starts   award was given to Australia for knowledge network in National blood
                                       authority, 2nd place went to Japan for Innovation "SAGA" Project -Saga
 a public service award in             Prefectural Government. Oman receives this award for KM implementation
                                       Hospital Information System (Ministry of Health) and Bahrain for success of
 Knowledge management.                 KM in National Enterprise Architecture Framework (e-Government Authority,
                                       Kingdom of Bahrain).




  16
FBI's Approach to Knowledge Management
                   G. (Gurvais) Clayton Grigg, a special agent with the
                   FBI since 1997 and chief knowledge officer for almost
                   six years, discusses the agency's approach to
                   knowledge management. In a session at the 2012
                   KMWorld Conference, Grigg says KM is all about
                   outcomes, which for the FBI involves: keeping people
                   safe, preventing bad things from happening and
                   finding out about those that did.
"It's great to
help people find   KM is all about improving performance, according to
data, but it's     Grigg. He asked audience members what they would
even better to     do if they wanted to know something: query a
help people find   database or ask someone who knows? The majority of
people who         people always respond that they would turn to
know the data,"    someone they know, he says. Yet, organizations often
Grigg says.        look to buying technology instead of investing in
                   helping people find the people who have the
 17
                   knowledge they need.
Finger prints analysis – Then and NOW




      Lots of manual work to find
      Criminal data
                                    Smart search query to being
                                    needed data in seconds
 18
Criminal records – then and now




      Criminal data manuscript   Electronic data warehousing
                                 – the FBI knowledge Bank



 19
Information gathering




      Mobile phones used
      to get data

                           Query being made in
                           knowledgebase


 20
More gluing facts on KM
• Around 80% of the companies mentioned in Fortune magazine have a
     staff assigned to KM activities.
•    After the implantation of KM programs, Ford Motor Company saved U$
     914 million.
•    About 95% of the CEO’s that were questioned in Davos during the
     World Economy Forum asserted that KM is a critical factor in an
     organization’s success.
•    HP has 26,000 solutions in knowledgebase – 25,000 directly available to
     customers. 80% self-service success rate and positive customer
     feedback!
•    With a knowledge management history that dates to 1994, IBM certainly
     qualifies as an early adopter.
•    After the implementation of KM, Legato Support Services, IT Self-Help
     deflected 25% of calls from the support center. Customers who solve
     90% of their issues with self-service will open far fewer support
     incidents.
    21
Service desk support & the knowledge stream
                      Incidents and problems are the most visible
                           signs of service desk activity – KM
                          eliminates the escalation at the root




    Today KM is the
    only recognized
   methodology that
      makes this
   complex dilemma
       relieved.
Product life-cycle and knowledge management
                     A centralized repository of knowledge in product life-   K
                                                                              M

                       cycle mgmt. helps to stop re-inventing the wheel
                               K               K             K
                               M               M             M


     K
     M




                                                                       K
                                                        K              M
                                                                              K
                                                        M                     M
             K
             M




                                                                                  K
                                                                                  M

         K
         M
                          K
                          M



                                         K                                    K
                 K
                                         M                                    M
                 M
Research resource
acknowledgement


NASA
World Bank
APQC
KM World
IBM
HP

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Gems of Knowledge Management success stories

  • 1. Gems of KM success stories – Story Telling Enamul Haque Senior process manager, Knowledge Management Nokia 1
  • 2. Why storytelling is needed? • In these budget-constrained, uncertain economic times, KM practitioners need to be able to show the business value that knowledge sharing and reuse bring to their organizations. • Most businesses use measures to develop metrics that show performance or effort. • Measures outline the information or data a company or person wants to gather (for example, customer satisfaction, productivity of workers, or cost savings). • Many organizations have turned to storytelling and circumstantial success stories to show the value of the investments made in KM 2
  • 3. Patterns in storytelling – old way 3
  • 4. Patterns in storytelling – better way 4
  • 5. Recap – KM: The ages of Man 5
  • 6. The knowledge age The late 20th century was a period of major social, economic and political changes. It was also a time in which there were big changes in knowledge – in how people see knowledge and how they use it. This period is now widely known as the beginning of the Knowledge Age – to distinguish it from the Industrial Age. The Knowledge Age is a new, advanced form of capitalism in which knowledge and ideas are the main source of economic growth (more important than land, labor, money, or other ‘tangible resources). 6
  • 7. Invent when needed… But don’t reinvent the wheel! A product was born to compliment the knowledge age 7
  • 8. Pioneers in KM – THE WORLD BANK World Bank’s KM is long story “Knowledge for Development (K4D)” – world’s first knowledge bank, initiative dates 1996. The bank’s ambitious goal – to be a source and conduit of essential knowledge for the developing world. They also create the “Framework for a Knowledge-based Economy”. Concept followed by many others. WB is certainly an inspirational example and a big initiative of KM concept. MORE INFO 8
  • 9. Pioneers in KM - NASA Knowledge Management at NASA Knowledge management is getting the right information to the right people at the right time, and helping people create knowledge and share and act upon information in ways that will measurably improve the performance of an organization and its partners. Why is Knowledge Management critical to NASA? • The Agency is constantly challenged to document and integrate its lessons to effectively manage the risk involved in space exploration and human space flight. • By its nature, NASA's employees have specialized knowledge. • Our goal is to share knowledge with each other and with the public. • To ensure safe flight and respond to issues raised by the Columbia Accident Investigation Board (CAIB). • The workforce in the Agency is aging, and it is essential that critical knowledge be captured and retained for future reuse. 9
  • 12. Gems of KM success stories – 1/4 12
  • 13. Gems of KM success stories – 2/4 Gems of KM success stories – 2/4 13
  • 14. Gems of KM success stories – 3/4 14
  • 15. Gems of KM success stories – 4/4 15
  • 16. KM recognition by the UN In category 4 “Advancing in Knowledge Management in Government” – 1st In 2010, United Nations (UN) starts award was given to Australia for knowledge network in National blood authority, 2nd place went to Japan for Innovation "SAGA" Project -Saga a public service award in Prefectural Government. Oman receives this award for KM implementation Hospital Information System (Ministry of Health) and Bahrain for success of Knowledge management. KM in National Enterprise Architecture Framework (e-Government Authority, Kingdom of Bahrain). 16
  • 17. FBI's Approach to Knowledge Management G. (Gurvais) Clayton Grigg, a special agent with the FBI since 1997 and chief knowledge officer for almost six years, discusses the agency's approach to knowledge management. In a session at the 2012 KMWorld Conference, Grigg says KM is all about outcomes, which for the FBI involves: keeping people safe, preventing bad things from happening and finding out about those that did. "It's great to help people find KM is all about improving performance, according to data, but it's Grigg. He asked audience members what they would even better to do if they wanted to know something: query a help people find database or ask someone who knows? The majority of people who people always respond that they would turn to know the data," someone they know, he says. Yet, organizations often Grigg says. look to buying technology instead of investing in helping people find the people who have the 17 knowledge they need.
  • 18. Finger prints analysis – Then and NOW Lots of manual work to find Criminal data Smart search query to being needed data in seconds 18
  • 19. Criminal records – then and now Criminal data manuscript Electronic data warehousing – the FBI knowledge Bank 19
  • 20. Information gathering Mobile phones used to get data Query being made in knowledgebase 20
  • 21. More gluing facts on KM • Around 80% of the companies mentioned in Fortune magazine have a staff assigned to KM activities. • After the implantation of KM programs, Ford Motor Company saved U$ 914 million. • About 95% of the CEO’s that were questioned in Davos during the World Economy Forum asserted that KM is a critical factor in an organization’s success. • HP has 26,000 solutions in knowledgebase – 25,000 directly available to customers. 80% self-service success rate and positive customer feedback! • With a knowledge management history that dates to 1994, IBM certainly qualifies as an early adopter. • After the implementation of KM, Legato Support Services, IT Self-Help deflected 25% of calls from the support center. Customers who solve 90% of their issues with self-service will open far fewer support incidents. 21
  • 22. Service desk support & the knowledge stream Incidents and problems are the most visible signs of service desk activity – KM eliminates the escalation at the root Today KM is the only recognized methodology that makes this complex dilemma relieved.
  • 23. Product life-cycle and knowledge management A centralized repository of knowledge in product life- K M cycle mgmt. helps to stop re-inventing the wheel K K K M M M K M K K M K M M K M K M K M K M K K K M M M