Ethan Decker

73 Abonné

I've been a strategic planner, a market researcher and moderator, a writer, an editor, a graphic designer, a teacher, a camp counselor, and an evolutionary biologist. Without really knowing how, I'm finding a way to mix all these random ingredients into a foamy and frothy work life. I currently lead account planning teams for several key clients and help manage and train our amazing account planners in the department. I also help with new business and agency training. I give out a lot of dark chocolate. Specific skills & stuff: - Account planning, strategic planning, brand strategy, brand communications, shopper marketing, promotional marketing, digital strategy, retail marketing. - M...

shopping science marketing consumer shopper marketing psychology shopper culture

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Ethan Decker

Présentations

Using Science and Psychology to Influence Shopping Behavior

TIG_Decker_LoL_OnlineImpulsePurchase

J’aime

The Onion's Foolproof Guide to Branded Content

Insights on the shopping revolution

Sku rationalization in convenience retail

Colour psychology in logo design

The Planner Survey 2010

Marketing To The Evolving Shopper - FMI

Beyond Mom - PMA BLUR

ISMI Expo Tenets of Shopper Marketing

The Meeting of Retail and Digital

Using Science and Technology to Influence Shopping Behavior

Beyond Facebook

3 billion hours gaming a week: Is it worth it?

The Brand Gap

ideas idea ideas: strategy talk with MAS