1. Tourism: A Driver for
Public-Private Partnership
Secretary Alberto Aldaba Lim
Department of Tourism
November 18-19, 2010
The Manila Marriott Hotel, Pasay City, Philippines

2. The Historic Town of Vigan
U Vigan, Ilocos Sur
MARINE LIFE DIVERSITY
N
E
S The Banaue Rice Terraces
C Banaue, Ifugao
O The Tubbataha Reef
Marine Park,
Cagayancillo, Palawan
H
E
R Puerto Princesa
I Subterranean River
Puerto Princesa, Palawan
T
The Church of
A Nuestra Senora
G de la Asuncion
Ilocos Sur
E
The Church of
Sto. Tomas
S de Villanueva
I Miag-ao, Iloilo
T The Church of The Church of
San Agustin
E San Agustin
Intramuros Paoay
S Manila Ilocos Sur

3. 30,000 KMS OF COASTLINE Warm, friendly, hospitable people

4. Share of Tourism to GDP
2000 – 2009 (‘in Billion Pesos) • Tourism accounted for an average share of 6.16% to GDP in
the past 10 years
• Substantial growth in tourism revenues were registered from
2004 to 2007
• Twin drivers of tourism growth are visitor expenditure and
private investments
• Tourism is a major vehicle for poverty reduction through job
creation, income generation and redistribution
Share of Tourism to National
Employment International travel and tourism is the Philippines’ 4th largest
2000 – 2009 (‘in Thousand)
export industry …
• Travel and tourism receipts in 2008 amounted to US$2.4 B
accounting for 23 percent of total service exports
• Travel and tourism ranked as the fourth largest source of
foreign exchange revenues (the top three are electronics
exports –$28.5 B, overseas workers remittances - $16B, and
business process outsourcing - $6B) in 2008.
Source: National Statistical Coordination Board

5. • Visitor arrivals AAGR in past 6 years was 9.5%
Actual and Projected Visitor Arrivals to the Philippines
2000 – 2016 (in thousand)
• Arrival count as of August 2010 posted 15%
increase to 2.33 million
• Visitors to the Philippines accounted for 5%
share of total arrivals in ASEAN and 1.7% in the
Asia Pacific
• Arrival volume is expected to grow at an
average of 10% per annum to hit 6 million by
2016
• Korea bounces back as the top source Top Foreign Visitor Markets, January – August 2010/2009
market in 2010 with growth rate of 36% and
arrival share of 20% as of August
• Despite economic recession, arrivals from
the USA increased by 2.2% for a market
share of 17.4%
• Arrivals from China and Taiwan remained
robust with growths of 34% and 30.6%,
respectively
• Australia, ASEAN, Russia, and Scandinavian
markets continue to post double digit growth Source: Bureau of Immigration (Arrival/Depart Cards and Sea Manifests)/ Department of Tourism

6. Tourism Strategic Destination Areas Tourism Strategic Destination Areas
• Cebu – Mactan – Sogod • South Panay (Iloilo and
Guimaras – Negros Occidental
• Bohol (Bacolod)
Central
• Palawan • Negros Oriental (Dumaguete) –
Siquijor
Philippines as
• North Panay (Boracay Island )–
Tourism Hub
• Samar – Leyte
Romblon
• Bicol Region

7. Tourist Arrivals in Central Philippines • Total room capacities in selected destinations in the Central
2004 – 2009* (‘000) Philippines totalled to 39,078 rooms
AAGR = 9.46%
• Some 10,863 rooms are under construction where 3,138 rooms
will open in 2010 and 3,267 rooms expected in 2011
• Cebu, Boracay Island and Palawan accounts for the bulk
Room Capacities in Selected Destinations in
Central Philippines, as of May 2010
•2008 and 2009 are partial data
Source: Accommodation Establishments
• Substantial growth in foreign tourist arrivals in
the Central Philippines between 2004 ( 3.85 mil)
to 2009 (7.21 mil)
• Strong domestic travel movement was recorded
due to increased accessibility of major destinations
• Improvement in airports, seaports (RORO) and road
network has enabled greater mobility of tourists

8. President’s Commitment to Tourism
“Gradually, we will lessen the lack of infrastructure for
transportation, tourism and trade.”
Inaugural Speech, 30 June 2010
“Key infrastructure will be put in place to support the
development of the tourism sector.”
State of the Nation Address, 26 July 2010

9. PPP Projects
in Strategic
Tourism
Destination Areas
2011

10. New Bohol International Airport • Economic development in the province with
tourism as a major industry
• Some 862 rooms are expected to open
between 2010 – 2013, more are anticipated as
demand continuous to increase
• New tourist products and services are being
developed and promoted in various markets
Actual and Projected Passenger Arrivals
at Tagbilaran Airport, 2005 – 2025
• Passenger traffic AAGR = 30.26%
• Increasing foreign and domestic traffic
• Increasing passenger crowding at the
arrival and departure areas
• Not enough facilities for international
and charter flights from major source
markets Source: Department of Transportation and Communications

11. Puerto Princesa Airport Development
• Active national and local government
support to environmental initiatives
• 2,632 rooms are expected to open between
2010 to 2013
• Ecotourism and nature tourism products
are being geared up for Palawan
Actual and Projected Passenger Arrivals
at Puerto Princesa Airport, 2005 – 2025
• Passenger traffic AAGR = 22.38%
• Arrival area is not convenient for travelling
public, unable to process large number of
passengers comfortably
• No provision for CIQ for international
flights
• Five local airlines are currently servicing
the airport Source: Department of Transportation and Communications

12. Daraga International Airport
• Passenger traffic AAGR = 22.3%
• Need to develop a new airport
with international standard to
supplant Legaspi Airport as the
main tourist gateway to Bicol
region
• Substantial investments in hotel
and resort development are
Actual and Projected Passenger Arrivals
at Legaspi Airport, 2005 – 2025 being poured by private sector
and local government units in
Albay and nearby provinces of
Camarines and Sorsogon
• New tourism products and
events being developed and
promoted to international and
local tourists
Source: Department of Transportation and Communications

13. Laguindingan Airport
• Passenger traffic AAGR = 24.5%
• Need to develop a new airport with
international standard
• Foreign and domestic tourist
traffic is increasing steadfastly
• Investment in new hotels and other
Actual and Projected Passenger Arrivals tourist accommodation facilities is
at Cagayan de oro Airport, 2005 – 2025 expanding
• Cagayan de Oro and Camiguin
Island are positioned as
ecotourism destinations
Source: Department of Transportation and Communications

14. PPP Projects
in Strategic
Tourism
Destination Areas
Beyond 2011

15. Kalibo International Airport • Promotion of Boracay Island as premier
holiday and resort destination in Central
Philippines
• Some 1,313 rooms are expected to open in
Boracay Island between 2010 to 2013
• Increasing international charter and
domestic operations
Actual and Projected Passenger Arrivals
• Fast becoming an important international at Kalibo International Airport, 2005 – 2025
gateway to Western Visayas, especially,
Boracay Island
• Three local airlines have at least two flights a
day, and five (5) international chartered flights
have twice or three times a week
• Charter flights from Taiwan, Korea and China
are occasionally mounted
• Passenger traffic AAGR = 42.38%. Annual
Source: Department of Transportation and Communications
airport capacity is 1 million

16. Mactan-Cebu International Airport • 5,631 rooms are expected to open between
2010 to 2013
• Malapascua and Bantayan Islands in
Northern Cebu are fast becoming major
destinations for diving and water sports
activities
• Investments in accommodation and travel
and tour operation are expanding
Actual and Projected Passenger Arrivals
at Mactan-Cebu Intl Airport, 2005 – 2025
• Passenger traffic AAGR = 13.46%. Capacity
per annum is 4.5 million. Five local and six
international airlines uses the airport
• Tourist arrivals in Cebu expanded by 4.34% in
2009
• % share of visitor arrivals from Mactan-Cebu
Airport grew from 10.49% in 2005 to 12.17% in
2009, making it the second busiest
international airport in the country
Source: Department of Transportation and Communications

17. Thank you!