http://www.ehygienics.com - A few years ago, many email marketers left the commerce to explore social media avenues. Some made money, but most did not. Lately, we have been seeing a trend in old clients coming back to start email marketing again. Unfortunately, most of them are running into major issues because email marketing has once again changed. So how does one get back into email marketing?

1. Get Back Into Email Marketing

2. A few years ago, many email marketers left the
commerce to explore social media avenues. Some made
money, but most did not. Lately, we have been seeing a
trend in old clients coming back to start email marketing
again. Unfortunately, most of them are running into
major issues because email marketing has once again
changed. So how does one get back into email
marketing?

3. Snowshoe email marketing (using random single IP’s
with arbitrary throwaway domains) is becoming easier
to block and/or blacklist because of the IPv5 deficit and
new spam fighter techniques. Huge block/ranges of IP’s
are the only ones not being triggered by snowshoe
antispam programs, so it’s imperative to invest in large
numbers of IP’s and not single ones. But, unfortunately,
it’s just a quick fix unless you whitelist them. You will be
blacklisted eventually if you’re using your old PMTA and
no feedback loops.

4. So what are the steps to get back into email marketing?
You will first need to clean your old lists through
validation and then verification. Validation will help get
rid of spamtraps, litigators, misspellings, syntax/unicode
errors, complainers, departments and incorrect mx
emails. Verification will remove bounces (hard, transient
or soft), vacation emails, challenge responses, replies
from list servers, feedback reports, mail block relay,
forwarders and false positives.

5. Now that you have cleaned your list, you will need to test
the waters with your current email server. If you’re
snowshoeing, you will not be able to get any
deliverability worth making money on, so you will need
to split up your lists and slowly upload them into the
popular ESP’s. Most of them will shut you down quickly if
you have a high threshold of complaints so be careful
with uploading. Even though list hygiene companies
removed a lot of complainers, if you’re mailing to a list
that is unfamiliar with you or forgot about you, you will
definitely attract abuse.

6. If loading the lists slowly into the ESP’s doesn’t work,
then you will need to contact them directly. If your list is
yours and you generated it by your own efforts, you
should not have any trouble contacting the large ESP’s
and negotiating a good price to get your mail through.
These ESP’s have whitelisted IP’s and your open rate will
skyrocket if you’re using them, but you can’t use just one.
You must use many if not all of them. The perfect setup
would be 50,000 – 100,000 opens and clicks inside each
ESP. But achieving that setup isn’t easy. If you’re dealing
with a salesperson at the ESP, you have to go over their
head and meet with the VP.

7. Get ready to board a plane and meet with the executives
face to face and describe your situation. It doesn’t hurt to
look the part of a wealthy mailer either. ESP’s won’t blink
unless you start at $10,000 a month so your campaigns
must be high converters. It’s either this way or have your
mail continue to be blocked, or worse, blacklisted by
snowshoeing. Gather a list of all the top email service
providers and their competitors. Be honest with them.
Build a relationship with all of them. The future of email
marketing will be in their hands.

8. Thank You
For visiting our Presentation
About Ehygienics:
EHygienics is a professional email list hygiene company located in beautiful
downtown Bend, OR. Since 2003, eHygienics have been removing bounces,
threats, protestors, litigators and all other perceivable threats from subscriber
and old databases. eHygienics’ coveted platforms offer their clients the ability to
self scrub, team scrub and programmatically connect to several real time API
servers which are used daily by subscribers worldwide.
Contact US:
869 NE Wall Street, Suite 200, Bend, OR 97701, USA
email: ehygienics@gmail.com
Phone: (888)462-2718
http://www.ehygienics.com/