This workshop will discuss the importance of creating, managing and maintaining an effective online brand across different social media sites that appeals to your business contacts and potential employers whilst still managing to interact with your friends using social networking tools. The session will cover: Using social networking as a business enabler. Ensuring the security and privacy of your data. Exploring potential issues with using social media. How to avoid any errors that you may inadvertently make which might embarrass you professionally. Attend this workshop to learn how social media tools can be effectively used to advertise your presence and build your online brand, and display only the information you choose to share.

1. Building your online brand Eileen Brown Amastra Ltd. http://eileenbrown.wordpress.com http://twitter.com/eileenb

2. Agenda Using social networking as a business enabler Security and privacy of your data Potential issues with using social media how to avoid any embarrassing errors Social media tools to advertise your presence Build your online brand

3. Wordle.net

4. Introductions Your name / brand How often do you use social media tools? How do you network using social media: Most beneficial Least beneficial / annoying

5. Social Media Access Points Blogs Wikis Your turn...

6. Exposure vs. Engagement Reach Cognition Transaction Ephemeral Passive Creates Demands Engagement Relevance Affect Process Enduring Active Customer Involvement Builds Brands Exposure

8. 73 percent

9. 50 percent

10. 34 percent

13. Authenticity Consumers value interaction person, team, or organisation Direct connections with consumer. Traditional marketing: PR spokesperson briefed in corporate messaging Ensures correct brand image is communicated. Everyone becomes a spokesperson. Anything you say is perceived as "official company line"

14. 80% of Twitter usage is on mobile devices Update anywhere - anytime What does that mean for bad customer experience?

16. Why participate? What’s in it for you / your company / Goals Audience Identity

17. Reflections 1 Define your Online Brand goals Worksheet 1 http://www.flickr.com/photos/mleak/163875483/

18. Agenda Using social networking as a business enabler Security and privacy of your data Potential issues with using social media how to avoid any embarrassing errors Social media tools to advertise your presence Build your online brand

19. Who are you?

20. http://www.flickr.com/photos/relves/46189613/ Privacy

21. Privacy Settings Internal External

24. Class Discussion What other potential privacy issues could impact your brand?

25. Agenda Using social networking as a business enabler Security and privacy of your data Potential issues with using social media how to avoid any embarrassing errors Social media tools to advertise your presence Build your online brand

26. Good Online Brand Identity

28. People will read what you write

33. http://www.flickr.com/photos/gustavog/9708628

35. Maintaining an identity

36. Excuses Unique Profession Bubble up No time

37. Fishing Stagnant Water Fresh Water

38. Reflections 2 Define your Online Brand identity Worksheet 2

39. Agenda Using social networking as a business enabler Security and privacy of your data Potential issues with using social media how to avoid any embarrassing errors Social media tools to advertise your presence Build your online brand

40. The brand called You Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. Tom Peters: August 31st 1997 http://www.fastcompany.com/magazine/10/brandyou.html

41. Creating an identity Identity Credibility Authenticity Identity Influence Reputation Presence http://www.flickr.com/photos/21845260@N00/3180664969/

42. Packaging your brand Self promotion Transparency CV Connections Consistent Profile Interests http://www.flickr.com/photos/marketingpost/282628483/

44. Branding Define yourself Publish Find your audience Connect and engage Broadcast

45. Creating your brand Get a website - or if unsure about coding, get a blog. LinkedIn / Facebook / Twitter profiles. Import and connect with all of your contacts online Contribute to the conversation Use privacy settings within the application.

46. Reflections 3 Identify the Audience Worksheet 3

47. Marketing your brand Strive to influence positive responses Engage the audience. Link and Retweet = Reputation and credibility. Develop a relationship with your audience Drive everyone to your online presence. Publicise your brand. Everywhere.

48. Online profiles

50. Don’t under-estimate the investment in time required to make your Social Media online brand successful.

51. Helping you find a better way... Thank you http://eileenbrown.wordpress.com http://twitter.com/eileenb http://facebook.com/amastra http://LinkedIn.com/in/eileenbrown Skype: Eileen_brown