2. Confidential 2
Introductions
Caroline Lewko, WIP
Pauline Chay, GSMA
George Ranallo, TNS
Margaret Tham, TELUS
Chris Mitchell, TELUS
David O‟Neill, Viafo / WIP DEA
Bill Lee, WIP DEA
Thanks to DigiBC, Wavefront, Fasken Martineau
3. Confidential 3
GSMA OneAPI Gateway
Mobile App Trends
What is OneAPI?
What is GSMA OneAPI Gateway?
Who are the players?
How does OneAPI help Developers?
What are the possibilities and use Cases?
Find out more
– Business Track
– Technical Track
– Or Go straight to: http://oneapi-gw.gsma.com/
6. Confidential 6
What do People do with their phones?
Telephony (27 min)
Mail (7 min)
Web (10 min)
Other!
Maps, games, social
(40 min!)
Source: KPCB Top Mobile Internet Trends Report
7. Confidential 7
OS breakdown by smartphone (US):
42%
27%
22%
6%
1
Android
IOS
BlackBerry
Microsoft
Source: ComScore, July 2011
8. Confidential 8
How do Canadians discover mobile content?
0
10
20
30
40
50
Percentage
18
45
17 20
Short Code App Stores Carriers Direct
9. Confidential 9
APIs are Everywhere.
Content, Device, Network.......
http://www.flickr.com/photos/krazydad/4118180/sizes/z/in/photostream/
16. Confidential 16
What is OneAPI?
What? A set of open network APIs (OneAPI) that can be
supported across different mobile carriers and an agreed
standard for network APIs
Why? To allow developers to access valuable carrier
services in consistent fashion
How? Lightweight REST based APIs aimed at easily
application integration
17. Confidential 17
What is GSMA OneAPI Gateway?
A platform allowing application developers to access the SMS,
Location and Billing APIs.
Connects the 3 major Canadian carriers (Rogers, Bell, TELUS)
with OneAPI and access to 93% of Canadian mobile subscribers.
A single implementation of your app works across all carriers -
better services for less work
18. Confidential 18
Who is involved
Canadian operators
.....And more to come
& YOU!
Developers, Brands,
Web designers, Enterprises....
28. Confidential 28
Direct Carrier billing implement fast and easy
1) Click to purchase 2) Opt-in & receipt via SMS 3) Charge to mobile phone
– Enhance the user experience with interactive OneAPI services
– Simplify the purchase flow and increase sales conversion
– Leverage the carrier for billing and collection
– Higher conversions
29. Confidential 29
Ready to get started?
http://oneapi-gw.gsma.com
Deep Dive Break outs
1. Business and marketing – Stay in this room
2. Technical Session with Developer Evangelists
(Bill Lee and David O‟Neill) –
31. Confidential 31
Use Cases
The GSMA OneAPI Gateway has
been in operation since May 2012.
Live applications from a base of 300
developers were demonstrated at
MWC‟12.
32. Confidential 32
www.winicabs.com
WINICabs locates and routes the call of the
customer directly to the closest available taxi
using location, SMS and mobile payment
features of the OneAPI platform. Operational in
Dublin in January 2012
WINICabs
Payment
SMS
Location
Application Gateway Carrier
WiniCabs
33. Confidential 33
www.viafo.com
Cross platform application driven from the cloud.
Premium content delivered to the user and billed to
their phone, made available for download through
push and multiple ways of interacting and launching
content
HTML5 “Magazine” App
Payment
SMS
Location
Application Gateway Carrier
VIAFO
34. Confidential 34
www.mobisolutions.com/en
MobiKid locates kids via their phone. It
works with any phone, features including
call control (panic call), messaging (phone
number authorization, sms filter) and social
networking (integrated with Facebook, etc).
MobiKid
Payment
SMS
Location
Application Gateway Carrier
MobiSolutions
35. Confidential 35
www.telemessage.com
The TeleMessage Messaging Gateway includes various
interfaces for content providers, enterprises and
Facebook Developers to send out messages (mainly
SMS/MMS but also Voice, Fax and email) to customers
and employees and locates a device on a map
Messaging Gateway
Application Gateway Carrier
TeleMessage
36. Confidential 36
www.codeeta.com
An online service that supports creation of
web modules for integration into programs
e.g. ecommerce and marketing
(Forms, payments, content). This in turn
allows their customers to drive their
business online.
Codeeta
Payment
SMS
Location
Application Gateway Carrier
Codeeta
37. Confidential 37
http://oneapi-gw.gsma.com
Open registration process with standard terms and conditions for
all developers
After registering, immediately start testing your applications using
the limited live test environment/Sandbox
Free credits to test your application with SMS and Location APIs
with up to three test numbers or Payment services can be tested
using the Sandbox environment.
When you are ready to go live, select „Promote to Production‟ to
submit your application for approval by the carriers for live access.
Sign up now
38. Confidential 38
Qs
Where do App Stores fit in this?
Stats of web apps/html5 –
Do you offer discoverability?
What kind of mashups are possible?
How long will approvals take?
Which APIs will open next / next in Roadmap?
What is the best way for aggregators to benefit / additional services can be
offered?
What are conversion rates?
How does the billing API fit with other billing options?
Where does WAC fit?
How does testing work?
How long does it take to launch a service on OneAPI? Go to market
timeline
What‟s next after Canada?
