1.
Ecommerce Global 2022
Kati Suominen

2.
Ventas globales de comercio electrónico B2C: US $ 7.4 billones para 2025 -
Aún queda mucho crecimiento en ALC
2

3.
Los mercados ecommerce de ALC son top-10 en crecimiento anual

4.
Los consumidores aumentan sus compras en linea incluso ventas locales
En qué sitios compra en línea –
por nivel de ingreso anual
Compras en línea por edad
Wish

5.
Uso del e-commerce por las MIPYMES está creciendo, a través de redes sociales y
marketplaces
60% de las Mipymes usan el ecommerce para
ventas y compras
Mipymes usan redes sociales, empresas grandes
plataformas globales

6.
33%
28% 28%
18%
28%
18%
27%
19%
29%
18%
22%
16%
17%
10%
11%
8%
8%
11%
10%
13%
5%
13%
9%
11%
18%
22% 18%
20%
26%
25%
26%
25%
12%
21% 22%
32%
25%
34%
27%
38%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Micro (0-10
employees) - 2019
Micro (0-10
employees) - 2022
Small (11-50
employees) - 2019
Small (11-50
employees) - 2022
Medium (51-250
employees) - 2019
Medium (51-250
employees) - 2022
Large (>250
employees) - 2019
Large (>250
employees) - 2022
We sell and buy online.
We sell online
We buy online
We do not sell or buy online but do some online marketing (like on Facebook or Instagram)
Neither sell nor buy online or do online marketing
Uso del e-commerce está creciendo, a través de redes sociales y marketplaces

7.
Las MIPYMES se han beneficiado del comercio electrónico
Las Mipymes que venden en linea han crecido mas
Las Mipymes han conseguido nuevos clientes y más
ventas usando el comercio electrónico

8.
Mipymes que usan comercio electrónico exportan más y son diversificados
Las empresas que venden en linea suelen exportar… …y venden a más paises

9.
Abrir primeras canales
digitales
Realizar primera venta formal
en linea, omnicanalizacion
Realizar primeras ventas en
marketplaces y de exportacion
Escalar ventas,
diversificacion de
productos y
mercados
Nuestro tarea: acelerar la ruta
digital de las Mipymes

10.
Rise of B2B Ecommerce

11.
Mas empresas
que nacieron
durante el Covid
son “born
digital”
>30% de
empresas jóvenes
venden en línea

12.
Las empresas ven grandes posibilidades en el comercio electrónico y las nuevas tecnologías
In the next 10 years, what will be the most impactful technology in your
industry?
Source: Nextrade Group for IFC, 2020-21 (based on 1,906 Central American firms in export-driven goods and services sectors)

13.
Cada vez mas empresas lideradas por mujeres

14.
Ecommerce nivela el campo de juego entre mujeres y hombres
Source: Suominen (2021) - see more at https://www.allianceforetradedevelopment.org/reports-on-msme-ecommerce

15.
Social media
presence
Accept digital
payments
Make digital
payments
Online
banking
Online store;
enable digital
orders
Digital
invoicing
Mobile apps
Cybersecurity
technologies
and fraud
prevention
<1 year old 80% 86% 80% 74% 83% 63% 34% 51%
1-2 years 85% 89% 91% 76% 74% 76% 52% 70%
3-5 years 88% 86% 88% 85% 78% 79% 59% 67%
6-10 years 87% 88% 87% 81% 82% 81% 68% 74%
>10 years 83% 88% 85% 76% 67% 72% 56% 63%
<1 year old 79% 86% 86% 68% 75% 79% 46% 61%
1-2 years 76% 93% 87% 76% 80% 73% 53% 49%
3-5 years 86% 91% 90% 81% 82% 80% 60% 61%
6-10 years 83% 89% 87% 82% 74% 81% 63% 64%
>10 years 84% 89% 93% 92% 78% 92% 63% 82%
<1 year old 80% 67% 53% 73% 53% 47% 40% 27%
1-2 years 92% 96% 92% 96% 92% 85% 77% 69%
3-5 years 95% 91% 89% 92% 88% 72% 70% 69%
6-10 years 85% 100% 96% 96% 89% 87% 78% 83%
>10 years 79% 78% 75% 92% 64% 68% 61% 51%
<1 year old 83% 62% 59% 66% 79% 38% 38% 34%
1-2 years 78% 78% 73% 63% 76% 37% 65% 41%
3-5 years 87% 82% 81% 79% 81% 55% 71% 52%
6-10 years 91% 79% 79% 88% 78% 59% 60% 53%
>10 years 82% 77% 76% 82% 60% 57% 56% 50%
<1 year old 78% 65% 61% 91% 48% 48% 48% 30%
1-2 years 93% 90% 88% 85% 58% 73% 53% 68%
3-5 years 92% 93% 93% 98% 73% 83% 67% 66%
6-10 years 95% 97% 97% 95% 68% 90% 73% 76%
>10 years 86% 78% 77% 89% 58% 77% 56% 68%
<1 year old 92% 83% 100% 75% 83% 83% 75% 58%
1-2 years 85% 78% 93% 67% 81% 67% 63% 63%
3-5 years 93% 80% 73% 85% 75% 80% 73% 73%
6-10 years 90% 78% 71% 88% 80% 76% 68% 59%
>10 years 88% 67% 60% 93% 52% 76% 55% 57%
UAE
South Africa
Philippines
Malaysia
Colombia
Brazil
<1 year old 1-2 years 3-5 years 6-10 years >10 years
Cash 71% 76% 72% 75% 63%
Mobile payment 66% 81% 74% 76% 57%
Debit card 65% 74% 78% 78% 68%
Credit card 60% 69% 73% 76% 66%
PayPal 53% 59% 57% 59% 40%
Bank wire 49% 58% 71% 74% 62%
QR code 41% 50% 53% 57% 38%
Transferwise 38% 42% 51% 51% 41%
Check 31% 48% 53% 60% 56%
Revolut 18% 22% 29% 34% 19%
Bank wire 75% 78% 75% 83% 75%
Debit card 74% 82% 76% 80% 67%
Credit card 74% 83% 81% 82% 67%
PayPal 66% 84% 77% 78% 59%
Mobile payment 64% 85% 72% 76% 60%
QR code 57% 58% 62% 69% 49%
Transferwise 53% 67% 64% 71% 59%
Check 51% 69% 55% 60% 47%
Cash 49% 67% 52% 53% 43%
Revolut 39% 51% 44% 53% 33%
International
acceptance
(exporters
only)
Domestic
acceptance