Max Ruiz - eCommerce Day Chile Online [Live] Experience

1. Adobe Commerce
Create engaging shoppable experiences

2. ©2020 Adobe. All Rights Reserved. Adobe Confidential.

3. Back
Office Wave
(ERP)
Front
Office Wave
(CRM)
Experience
Business Wave
(Commerce)
Digital
Transformation
Enterprise Evolution
Copyright © 2020 Adobe. All Rights Reserved.

4. People buy
experiences,
not products
Design for
brilliance, wire
for intelligence
The decade
of the
CMO & CIO

5. After
COVID-19
Home Delivery
Curbside Pick-up Local Pick-up
BOPIS Secure Locker Showroom Shopping
Transform the business along the customers need
Omnichannel, the "Store"

6. After
COVID-19
Connect online & offline
Proactive
communication
Contextual offers
and messages
AI/MC for
personalization at scale
Optimized
user experience
OFF
50%
Transform the business along the customers need
Omnichannel, the ”Customer interaction"

7. It all starts
with the
Customer
Copyright © 2020 Adobe. All Rights Reserved.

8. Customers expect more than ever
Offers high utility value & save time
don’t waste my time
Easy and intuitive
make getting the product crazy easy
Relevant and personalized across scenarios
find REAL value in my data to personalize
Every channel and device
allow me to get it when/how I want
Source: Adobe Digital Indexx , The Myth of The 8 Second Attention Span, Entrepreneur

9. 7 Commerce Lessons from 2020
Page load times can
make or break your sales.
Make your site fast!
Everyone wants
flexible payments
& shipping options
(checkout
experience)
Mobile shopping trends
continue to accelerate (PWA)
AI and augmented reality
(AR) will power increasingly
personalized experiences
B2Bs that
don’t sell
online will be
left behind
You need to stay
wit your customer
You need help
customers find what
they’re looking for
(customer
segmentation)
Conversion Rate:
“How well your store
is meeting your
customers’ needs”

10. Commerce Customer Experience
Data &
Content
Focused
On
experience
Modern,
Open
Platform
Experience-
Built
Intelligence

11. ©2020 Adobe. All Rights Reserved. Adobe Confidential.
Max Ruiz
Enterprise Sales Manager
Adobe Commerce
mruiz@adobe.com
+569 9320 3359