Diapositivas presentadas Moritz Wolf ​, Director de Cuentas Latam Sociomantic por , en el eCommerce Day Santiago 2015 en la plenaria "".

1. How To Develop A Mobile Strategy?

2. Full-Service
Programmatic
Display
70+
Markets
21 Offices
Multi-Device
Multi-Channel
Full-Funnel
Display Advertising
100% proprietary tech

3. How To Develop A Mobile Strategy?

5. Mobile Is Big Today...Globally
40% of shoppers consult three or more channels before
making a purchase and 4/5 consumers use smartphones to
shop!*
55% of mobile users in China have made a purchase via
their mobile phone
Source: *Convince and Convert / ** GlobalWebindex “State of Global E-Commerce Report 2013”
*
**
**

6. ...In Latam...
400 Million people in Latin America used mobile
phones in 2014
42% of shoppers in Latam have purchased via mobile
or APP within the last 12 month (mobile mostly driven by
Chile)
Source: *eMarketer Dec2014 / ** SAP Loudhouse
*
**

7. 16.5% of all
internet traffic in Chile
comes from mobile phones
Highest mobile
penetration in Latam
73%
99%
of Chilean have apps on
their smartphones
Internet access exclusive
on mobile devices
38 %
...And In Chile!
Source: eMarketer/comScore

8. The Big Challenges For Advertisers

9. On-Site and In-APP experience:
• Improve usability
• Improve navigation
• Increase trust
Improving Mobile Conversion Rate

10. Mobile Shopper Experience
41% have turned to a
competitor after having a bad
mobile experience
61% of people say they
have a better opinion of brands
when they offer a good mobile
experience
Source: *Google / **Latitude
*
**

11. Think Cross-Channel & Cross Device:
Off-Site- experience:
• Communication
• Personalization
• Prioritisation
• Frequency Cap
• Efficient use of 1st Party Data

12. Cross Platform-Device-Browser

13. Campaign Types
Visit Retarget Return

14. HTML 5
The one open, industry-standard, universal format for building mobile creative

15. Higher CTR on mobile web
campaigns.
Increased overall campaign
volume while maintaining the
same ROAS.
Post click conversion rates on
mobile stayed consistently
within 15% of desktop
conversion rates
20%
15%
15%
With HTML 5 Technology,
Forever 21 achieved

16. Mobile Is Big Today – Use It Right!
1. Do not consider mobile as an necessary evil, consider it as a
huge opportunity with high ROI
2. Create concept and experience of your Mobile Site and APP
from a customer point of view
3. Create the right advertising and communication strategy cross
device and cross channel
*
**

17. Moritz Wolff
Director of Accounts LATAM
moritz.wolff@sociomantic.com
http://www.sociomantic.com | http://www.twitter.com/sociomantic | http:/www.facebook.com/sociomantic