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¿CÓMO DESARROLLAR UNA
TIENDA ONLINE
MULTIDISPOSITIVO DE ALTA
PERFORMANCE?
Gabriel Capuia
Business Manager – eCommerce Clou...
• Que es una tienda multi dispositivo?
• Que escenarios hay que resolver?
• Solucion Omnichannel Vtex
• Masterdata
• CEM
D...
CONDUCTAS DE COMPRA MULTIDISPOSITIVO
PRINCIPALES MOTIVOS DE USO MULTIDISPOSITIVOS
www.vtex.com
MOBILE COMMERCE >> RESPONSIVE & ADAPTIVE & APP
ANALSIS CASO PRACTICO >> SOLUCION OMNICHANNEL
ESCENARIOS DE COMPRA OMNICHANNEL
MODULO CEM – MASTERDATA
Aca va algo relacionado a clustering,
seguramente ponga algo del modulo
promociones vinculado a CRM
MODULO CEM – CLUSTERIZ...
MODULO CEM – RECUPERO DE CARRITO ABANDONADO
MODULO CEM - TRIGGERS
CASOS DE EXITO >> MOBILE COMMERCE
www.vtex.com
CASOS DE EXITO >> OMNI-CHANNEL – TOTEM
Presentación Gabriel Capuia - Workshop Intensivo “Cómo lograr una Tienda Online Multidispositivo enfocada en Conversión”
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Presentación Gabriel Capuia - Workshop Intensivo “Cómo lograr una Tienda Online Multidispositivo enfocada en Conversión”

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El viernes 20 de Marzo de 2015 realizamos el Workshop Intensivo “Cómo lograr una Tienda Online Multidispositivo enfocada en Conversión” co-organizado con la Cámara de Comercio de Santiago (CCS) dentro del Tour Regional de Workshops que realiza eInstituto en Argentina, Chile, Colombia, Perú, México y Brasil con el objetivo de desarrollar y promover la profesionalización de la oferta en eCommerce.

Presentación Gabriel Capuia, Business Consultant en VTEX.

Publié dans : Marketing
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Presentación Gabriel Capuia - Workshop Intensivo “Cómo lograr una Tienda Online Multidispositivo enfocada en Conversión”

  1. 1. ¿CÓMO DESARROLLAR UNA TIENDA ONLINE MULTIDISPOSITIVO DE ALTA PERFORMANCE? Gabriel Capuia Business Manager – eCommerce Cloud Software https://www.linkedin.com/in/gabrielcapuia
  2. 2. • Que es una tienda multi dispositivo? • Que escenarios hay que resolver? • Solucion Omnichannel Vtex • Masterdata • CEM DESARROLLO DE LA TIENDA ONLINE MULTIDISPOSITIVO
  3. 3. CONDUCTAS DE COMPRA MULTIDISPOSITIVO
  4. 4. PRINCIPALES MOTIVOS DE USO MULTIDISPOSITIVOS
  5. 5. www.vtex.com MOBILE COMMERCE >> RESPONSIVE & ADAPTIVE & APP
  6. 6. ANALSIS CASO PRACTICO >> SOLUCION OMNICHANNEL
  7. 7. ESCENARIOS DE COMPRA OMNICHANNEL
  8. 8. MODULO CEM – MASTERDATA
  9. 9. Aca va algo relacionado a clustering, seguramente ponga algo del modulo promociones vinculado a CRM MODULO CEM – CLUSTERIZACION Categoria visitada Produto visitado Itens adicionados no carrinho Palavra pesquisada Ticket médio do carrinho Etapa do checkout Perguntas customizadas pós venda VTEX Asset Management (DAM) Qualquer informação integrada ao sistema Produto comprado “En cuanto en EEUU la tasa de recompra llega al 40%, en Brasil es apenas del 31%. Otro dato importante es el ticket de recompra, que llega apenas a U$ 110 contra U$ 180 en los EEUU. Esto demuestra queBrasil no sigue las buenas práticas para retención de clientes, que está comprobado que es más económico que el costo de adquisición.” Fuente: Forrester Retail eCommerce in Brazil: Key Metrics, Octubre de 2014
  10. 10. MODULO CEM – RECUPERO DE CARRITO ABANDONADO
  11. 11. MODULO CEM - TRIGGERS
  12. 12. CASOS DE EXITO >> MOBILE COMMERCE
  13. 13. www.vtex.com CASOS DE EXITO >> OMNI-CHANNEL – TOTEM

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