The broadcast industry, social media and Web 2.0

1. Blogging and social media
Eirik Solheim
Norwegian Broadcasting Corporation
eirikso@eirikso.com
www.eirikso.com
http://www.eirikso.com/2006/05/15/predicting-the-future/

2. Tell a story
http://www.eirikso.com/2007/06/03/so-what-happened/

4. http://eirikso.com/2006/05/16/the-convergence-that-makes-things-difficult/

6. 2005
http://eirikso.com/2005/06/06/how-bob-the-millionaire-became-a-pirate/

18. eirikso.com

19. eirikso.com

20. eirikso.com

21. social media?
Image credit - Family watching TV: Danielle Sainton
http://www.flickr.com/photos/dapmapmgmp/

22. social media?
Image credit - Concert: Pete Ashton
http://www.flickr.com/photos/peteashton/

23. Image credit - Concert with cellular: Nick Helderman
http://www.flickr.com/photos/nickhelderman/

24. social
Image credit - Cafe in Ljubljana - Eirik Solheim
http://eirikso.smugmug.com

25. social
Image credit - Cafe in Ljubljana - Eirik Solheim
http://eirikso.smugmug.com

27. Image credit - Logos: Ludwig Gatzke
http://flickr.com/people/stabilo-boss/

28. Image credit - Snowkiting - Marius Arnesen
http://happygolucky.no

29. Image credit - Snowkiting - Marius Arnesen
http://happygolucky.no

30. Image credit - Snowkiting - Marius Arnesen
http://happygolucky.no

31. “To do some
facebooksofting”
http://eirikso.com/2007/11/05/facebooksofting/

32. Traditional
media and
marketing
http://eirikso.com/2006/12/22/broadcast-20/

33. http://eirikso.com/2006/05/23/the-future-of-tv-distribution/

41. http://eirikso.com/2006/11/22/more-on-the-conversation-and-the-content/

42. http://www.eirikso.com/2006/10/11/content-isnt-king/

43. http://eirikso.com/2006/10/30/the-conversation-society/

44. http://eirikso.com/2006/11/28/how-to-be-successful-on-the-internet-roundup/

45. http://eirikso.com/2006/11/28/how-to-be-successful-on-the-internet-roundup/

46. http://eirikso.com/2006/05/23/the-future-of-tv-distribution/

47. http://www.eirikso.com/2006/12/22/broadcast-20/

48. Traditional
media and
marketing
http://www.eirikso.com/2006/12/22/broadcast-20/

49. Blog. Definition.

50. Blog. Definition.
usability
http://www.eirikso.com/2006/10/09/when-will-a-new-technology-break-through/

51. http://eirikso.com/2006/06/16/the-power-of-citizen-journalism/

52. democratization of production

53. democratization of distribution
http://www.eirikso.com/2006/05/18/commercials-gone-wild/

54. the discussion and
the creativity

55. one year outside a window...
http://www.eirikso.com/2005/12/16/the-video-of-the-seasons-in-norway/

56. http://www.eirikso.com/2005/12/16/the-video-of-the-seasons-in-norway/

57. The discussion,
the creativity,
and the attention.
...is good for your business.
http://www.eirikso.com/2006/10/15/five-ways-to-check-a-web-site/

58. but before blogging will
change your business...

59. you must change your
communication strategy!

60. open
honest
direct
personal
listen
conversation

61. Blog. Definition.
open
honest
direct
personal
listen
conversation

62. high quality
original content

63. patience

64. answer all
comments

65. use images

66. http://www.eirikso.com/2007/06/05/close/

67. Use your logs

68. write an english article...
...just for the traffic
and the google rank
http://www.eirikso.com/2006/10/03/goodbye-network-neutrality-in-norway/

69. http://nrkbeta.no/how-to-get-a-bigger-screen-on-nokia-n95-than-iphone/

70. http://nrkbeta.no/how-to-get-a-bigger-screen-on-nokia-n95-than-iphone/

71. http://www.engadget.com/2007/07/04/nokia-n95-one-ups-apples-iphone-via-unrefined-display-hack/

72. Heinrich Stammler
http://eirikso.com/2007/05/24/the-controversy-around-heinrich-stammler/

74. the front page

79. Air+
Web
Start Pilot Prod.

80. Air+
Web
Start Pilot Prod.

81. Video answer: http://youtube.com/watch?v=5v7Z6th9Olo

82. http://eirikso.com/2007/06/15/heinrich-stammler-the-us-friendly-version/
More from Heinrich Stammler:
Interview with stammler: http://youtube.com/watch?v=mclvMMH4LX4
The beer situation: http://youtube.com/watch?v=7zycjTsOZFA

84. http://eirikso.com/2006/11/26/all-the-tv-you-would-ever-want-on-the-internet/

85. possibility
not fear
eirik.solheim@nrk.no
www.eirikso.com
www.nrkbeta.no