1. CHAPTER 3
THE CREATIVE PROCESS
Step 1 Preparation
-Involves getting the mind ready for creative thinking
Step 2 Investigation
-requires the individual to develop a solid understanding of the problem or decision
Step 3 Transformation
-Involves viewing the similarities and the differences among the information collected
Step 4 Incubation
-Allows the sub conscious mind m to reflect on the information collected.
Step 5 Illumination
-occurs at some point during the incubation stage when a spontaneous breakthrough causes
‘the light bulb to go on’
Step 6
Verification
-Involves validating the idea as accurate and useful
Step 7 Implementation
-Involves transforming the ideas into a business reality

2. CHAPTER 3
TECHNIQUES FOR IMPROVING THE CREATIVE
PROCESS
Brainstorming
Mind Mapping
Force Field analysis
Triz
Rapid prototyping
Home work- Define and give a sample of all the techniques on the
above. Last submission date 25/10/2011. Format in writing.

3. CHAPTER 3
INTELLECTUAL PROPERTY: PROTECTING YOUR
IDEAS
Patents
A patent is a form of intellectual property. It consists of a set of exclusive
rights granted by a sovereign state to an inventor or their assignee for a
limited period of time in exchange for the public disclosure of an invention

4. CHAPTER 3
INTELLECTUAL PROPERTY: PROTECTING YOUR
IDEAS
Trademark
A trademark, trade mark, or trade-mark[1] is a distinctive sign or
indicator used by an individual, business organization, or other legal
entity to identify that the products or services toconsumers with which the
trademark appears originate from a unique source, and to distinguish its
products or services from those of other entities.

5. CHAPTER 3
INTELLECTUAL PROPERTY: PROTECTING YOUR
IDEAS
Service Mark
A service mark or servicemark is a trademark used in some countries,
notably the United States, to identify a service rather than
a product.[1] When a service mark is federally registered, the standard
registration symbol ® or "Reg U.S. Pat & TM Off" may be used (the same
symbol is used to mark registered trademarks). Before it is registered, it
is common practice (with some legal standing) to use the service mark
symbol

6. CHAPTER 3
INTELLECTUAL PROPERTY: PROTECTING YOUR
IDEAS
Trade dress
The unique combination of elements that a company uses to create
a product’s image and to promote it.

7. CHAPTER 3
INTELLECTUAL PROPERTY: PROTECTING YOUR
IDEAS
Copyrights
An exclusive right that protects the creators of original works of
authorship such as literary, dramatic, musical and artistic works.