1. The Changing Face of the Game Marketing to the Female Fan Erica Boeke

3. The Changing Face of the Game

4. HOW MANY FEMALE SPORTS DASD FANS ARE OUT THERE?

6. COMMON MISCONCEPTIONS ABOUT FEMALE FANS

10. FEMALE FANS ARE GOING TO GAMES… … AND SPENDING MONEY

13. CASE STUDY TWO: Women Are Shoppers Dave Newman (Season Ticketholder: $1,000) Money Spent on Apparel in Inaugural Season: $0 Erica Boeke (Usherette) Money Spent on Apparel for Herself and Others in Inaugural Season: $1,500

14. HOW TO REACH THE FEMALE FAN

18. How to Reach the Female Fan • Have pre - game programming in - store and during the off - season: - Invite authors, ex-players, female ballpark execs, the little leaguer who pitched a no-hitter, famous female fans, even players’ wives to talk about their charities, etc. - Not just NFL 101, trying to get women to watch sports like men.

19. “ The reason women don't play football is because eleven of them would never wear the same outfit in Public.” – Phyllis Diller