Ggf Ppt Final Will Edit(2)

The Changing Face of the Game Marketing to the Female Fan Erica Boeke

[object Object],[object Object],[object Object],[object Object],The Changing Face of the Game

HOW MANY FEMALE SPORTS DASD FANS ARE OUT THERE?

[object Object],[object Object],[object Object],[object Object],How Many Female Fans are out There? "The thing that has contributed in the last 20 years to the NFL's growth is the number of females who are passionate about football," said Peter Roby, director of the Center for the Study of Sport in Society at Northeastern University in Boston. "It seems to me that the females are as passionate as the men."

COMMON MISCONCEPTIONS ABOUT FEMALE FANS

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Common Misconceptions About Female Fans

How Can Women Be Fans, Yet Not Watch Sports Like Guys? ,[object Object],[object Object],[object Object]

How Do Female Fans Enjoy Sports Differently? ,[object Object],[object Object],[object Object],[object Object]

FEMALE FANS ARE GOING TO GAMES… … AND SPENDING MONEY

Female Fans are Going to Games… …and Spending Money ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CASE STUDY 1: Women Are Planners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CASE STUDY TWO: Women Are Shoppers Dave Newman (Season Ticketholder: $1,000) Money Spent on Apparel in Inaugural Season: $0 Erica Boeke (Usherette) Money Spent on Apparel for Herself and Others in Inaugural Season: $1,500

How to Reach the Female Fan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],How to Reach the Female Fan

How to Reach the Female Fan ,[object Object],[object Object],[object Object],[object Object]

How to Reach the Female Fan • Have pre - game programming in - store and during the off - season: - Invite authors, ex-players, female ballpark execs, the little leaguer who pitched a no-hitter, famous female fans, even players’ wives to talk about their charities, etc. - Not just NFL 101, trying to get women to watch sports like men.

“ The reason women don't play football is because eleven of them would never wear the same outfit in Public.” – Phyllis Diller

Ggf Ppt Final Will Edit(2)

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (20)

En vedette

En vedette (9)

Similaire à Ggf Ppt Final Will Edit(2)

Similaire à Ggf Ppt Final Will Edit(2) (20)

Dernier

Dernier (20)

Ggf Ppt Final Will Edit(2)

Notes de l'éditeur