Erich Joachimsthaler, Ph.D.
33
Abonné
Personal Information
Entreprise/Lieu de travail
Greater New York City Area United States
Profession
Founder & CEO at Vivaldi, Consultant, Academic, Researcher, Author, Keynote Speaker and Positive Contrarian
Secteur d’activité
Apparel / Fashion
Site Web
http://www.vivaldipartners.com
À propos
I am the Founder and CEO of Vivaldi, a strategic growth consulting firm; a keynote speaker; and the best-selling author of several books and over 100 articles on Strategy, Innovation, and Branding. I study the impact of technology on customers for brands and businesses from a demand-first perspective. I work closely with senior executives inside companies to address the challenges of disruption of their categories and industries.
Prior to founding Vivaldi, I have been an academic at various business schools in both Europe and the U.S. With my academic colleague, Professor David A. Aaker, I have pioneered work in branding - particularly the dominant brand leadership model, including bran...
Mots-clés
marketing
innovation
strategy
online community
community
social conversations
communications
business
social media
social technologies
social currency
brands
Tout plus
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