The document discusses brand extensions, which is using a well-known brand name in one category to launch a new product in a different category. It notes that traditional views see brands as just logos or marketing, but they are really about character. The document outlines the components, types, benefits and risks of brand extensions. It specifically asks how the Ma Chung brand could be extended to new product lines or services while communicating the parent brand identity. Suggestions include starting extensions gradually, building appropriate consumer perceptions of both the parent brand and extensions, and having one campaign management system if using Ma Chung as the parent brand.
14. BRAND EXTENSION
Universitas Ma Chung
Technopreneur Brainstorm
NH
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HN
Ma Chung Research Center
for Photosynthetic Pigments
Ma Chung Research center for
photosynthetic
Ma Chung Open Source
Ma Chung Technopreneur Days
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