The document discusses developments in augmented reality (AR) technologies. It describes how AR is being integrated into devices like smartphones, tablets, PCs and 3D televisions. Examples of AR applications mentioned include using AR for mobile gaming, visualizing 3D models, interactive advertisements, and overlaying virtual information on the real world. Trends in the AR field like the creation of standardized AR identification logos and the growing number of AR development platforms are also summarized.

1. 2010 9 12 1

2. ✦
✦
✦
✦
✦
✦
✦
2
2010 9 12 2

3. AR( )
3
2010 9 12 3

4. ‣
‣
) http://www.tokuma.co.jp/coil/story.html
4
2010 9 12 4

5. ‣
‣
‣
‣
‣
5
2010 9 12 5

6. ‣
‣
6
2010 9 12 6

7. • 3D TV PC 3D
• iPhone iPad Android,Kindle
•
• AR 3D TV
2010 9 12 7

8. Web
WEB
WEB
– ( )
– PC Web (PC ) AR
– AR
)
AR)
(
PC
)
2010 9 12 8

9. AR
9
2010 9 12 9

10. 10
2010 9 12 10

11. 11
2010 9 12 11

12. 12
2010 9 12 12

13. 13
2010 9 12 13

14. AR
14
2010 9 12 14

15. ‣
‣
‣
‣
‣
‣
‣
‣
‣
15
2010 9 12 15

16. Apple iPhone
PC Web
imals
SP Inviz
yP
Son
Android
NINTENDO DS
16
2010 9 12 16

17. 17
2010 9 12 17

18. ‣
‣
‣
‣
‣
‣
‣
18
2010 9 12 18

19. ‣
‣
‣
‣
‣
‣
‣
‣
‣
‣
‣
19
2010 9 12 19

20. AR
20
2010 9 12 20

21. ‣
‣
‣
‣
‣
‣
‣
‣
‣
‣
‣
‣
21
2010 9 12 21

22. AR
22
2010 9 12 22

23. http://www.usatoday.com/tech/products/2009-10-29-esquire-animation_N.htm?csp=34
23
2010 9 12 23

24. ⾏行行 ⾼高
⼈人 ⼈人 ⽂文
⽅方 ⼈人 ⼈人
⼈人
⽴立立 ⽬目
⼈人
24
2010 9 12 24

25. http://ge.ar-live.de/
25
2010 9 12 25

26. http://www.duo-shop.de/
26
2010 9 12 26

27. 27
2010 9 12 27

28. 28
2010 9 12 28

29. http://www.wehkamp.nl/winkelen/augmentedreality.aspx?CC=c99
29
2010 9 12 29

30. AR
30
2010 9 12 30

31. •
•
•
•
31
2010 9 12 31

32. 32
2010 9 12 32

33. AR
33
2010 9 12 33

34. 34
2010 9 12 34

35. http://www.hallmark100years.com/
35
2010 9 12 35

36. 36
2010 9 12 36

37. AR
WEB
37
2010 9 12 37

38. 38
2010 9 12 38

39. http://www.experience-the-enterprise.com/uk/
http://www.weareautobots.com/ww/index.php
39
2010 9 12 39

40. http://www.harrypotter3d.com/
40
2010 9 12 40

41. 41
2010 9 12 41

42. 42
2010 9 12 42

43. AR
43
2010 9 12 43

44. 44
2010 9 12 44

45. AR
45
2010 9 12 45

46. http://www.hkblackwonder.com/main_us.html
46
2010 9 12 46

47. 47
2010 9 12 47

48. 48
2010 9 12 48

49. 49
2010 9 12 49

50. Hugo Boss Simon and John
50
2010 9 12 50

51. 51
2010 9 12 51

52. 52
2010 9 12 52

53. AR
53
2010 9 12 53

54. 54 http://www.srengine.com/
2010 9 12 54

55. 55
2010 9 12 55

56. Web KART / iPhone GnG - CyberCode AR CyberCode
KART Web iPhonem AR
GnG(GET and GO)
GnG ( )
GnG
CyberCode (2 )
GnG
AR
Web 3D
3D
http://http://www.koozyt.com/
56
2010 9 12 56

57. Qoncept AR
AR
iPhone AR NHK Biz 2010/6/16
iPhone Android
PC
YouTube Twitter
http://qoncept.jp/
57
2010 9 12 57

58. AR3DPlayer
3D ” ”
Twitter/SNS/Blog
AR
W
3D
AR3DPlayer URL
58
2010 9 12 58

59. ! !
59
2010 9 12 59

60. 60
2010 9 12 60

61. http://www.mobileart.jp/ibutterfly.html
61
2010 9 12 61

62. http://layar.jp/
http://japan.cnet.com/news/media/story/0,2000056023,20409849,00.htm?ref=rss
62
2010 9 12 62

63. http://suumo.jp/edit/sekaicamera/
http://support.sekaicamera.com/ja
63
2010 9 12 63

64. 64
2010 9 12 64

65. AR
AR
65
2010 9 12 65

66. 66
2010 9 12 66

67. 67
2010 9 12 67

68. AR
68
2010 9 12 68

69. 69
2010 9 12 69

70. http://ardrone.parrot.com/parrot-ar-drone/en
70
2010 9 12 70

71. 71
2010 9 12 71

72. AR
72
2010 9 12 72

73. •
73
2010 9 12 73

74. •
74
2010 9 12 74

75. ‣
–
–
–
–
75
2010 9 12 75

76. AR
76
2010 9 12 76

77. 77
2010 9 12 77

78. Example of AR+ Logo Integration (credit : BBC Focus Mag and Edition Atlas)
Introducing AR+
In a move to standardize the experience of augmented reality (AR), Total Immersion, the global
leader in AR, unveiled the first logo for augmented reality applications.
Total Immersion has been working with clients, partners, journalists and market analysts about an
Icon we are suggesting to the community.
http://arplus.t-immersion.com/
78
2010 9 12 78

79. 79
2010 9 12 79

80. 80
2010 9 12 80

81. ‣
AR-Blog : http://development.blog.shinobi.jp/Category/47/
Twitter : @kurakura
AMeeT http://www.ameet.jp/digital-imaging/digital-imaging_20100301/
81
2010 9 12 81

82. ■ ■
■
■ 3-15-12 -
■ 2001 4 2 - SCOPE
■ 12,700 7,500 RIA /
■ 25 - Adobe Flash Builder Ruby+Ajax
■ - AR
- Web
< > < >
■
( )
( )
( )
■ /Solution SCOPE
SaaS
2010 9 12 82
82

83. SCOPE
2010 9 12 83
83