2. What is Twitter?
• Twitter is a micro-blog.
– Bite-sized insights into your world
– Open community
– Forum to share, in 140 characters or less
3. Why Use Twitter?
• Artisan’s boutique vibe lends itself well to
social media
– All about relationships
• Proves credibility: shows clients and Talent
that we know what we’re doing
• Immediate presence: reach audience where
they are, while they’re there
• Saturate the market
4. Artisan On Twitter
• @ArtisanTalent (Company Page)
– Used to post jobs, industry tips, and
company news
• Employee Pages (@FirstnameMatches)
– Used by each person to build relationships,
announce opportunities, and connect with
clients and Talent
8. The Basics
• You can follow whoever you want
– Unless someone has chosen to “protect” their
tweets, anyone can follow them
• @replies: used to speak directly to someone
(or simply mention them), while staying in the
open forum
– Ekelly7: On my way to @ArtisanTalent for a social
media presentation
9. The Basics
• DM (Direct Messages): Twitter’s version of an
email; use these when you want to talk to
someone directly, but don’t feel it needs to be
open to the entire Twitterverse
• Hash Tags (#hashtags): Placing a “#” symbol
in front of a word or phrase (with no spaces)
makes it searchable as a topic on twitter
– When posting a job listing, you can end them with
“#Jobs”
10. The Basics
• RT (Re-Tweeting): RT-ing simply means
reposting someone else’s tweets to share
with your followers.
• 2 Ways to RT:
– Old School: manually typed
– New School: “retweet” button
11. The Basics
• RT (Re-Tweet)
Manually Typed
Tweet comes from you; Allows for comments
Retweet Button
Tweet comes from original author; No need to condense
12. Twitter & New
Business
• Tips for using Twitter to find new business
opportunities
– Follow competitors
– Follow current clients
– Make announcements of successful job
placements (using @replies and #tags)
• The key to social media opportunities lies not
in your network, but your network’s network
– See who people are following, and follow suit
13. Who Do I Follow?
• Use Twitter search to find friends,
clients, past colleagues, Talent, and
other business associates
• Announce on Facebook & LinkedIn that
you’re active on Twitter (be sure to
include your handle!)
14. Linking Facebook
& Twitter
• While logged into your Artisan
Facebook profile, search “selective
tweets” in the search bar
• Download the Selective Tweets
application, and type in your Twitter
handle when given the option
15. Linking Facebook
& Twitter
• This app lets you choose which tweets
appear on your Facebook profile
– Type “#fb” at the end of your tweet
• Added bonus: your Facebook posts will
automatically post a link that says
“Follow me on Twitter” and displays
your handle
16. Other Tips &
Resources
• Bit.ly, TinyURL, etc
– URL shorteners let you post links in
Tweets without taking up excessive space
• Post regularly, but make it meaningful
• Don’t be afraid to get personal
– People like to know there is an actual
person handling the account
17. Other Tips &
Resources
From “50 Ideas on Using Twitter for Business”:
#11 - Instead of answering the question, “What are you
doing?”, answer the question, “What has your attention?”
#14 - Ask questions. Twitter is GREAT for getting opinions.
#18 - Share the human side of your company. If you’re
bothering to tweet, it means you believe social media has
value for human connections. Point us to pictures and other
human things.
