"From a marketing standpoint, the website is one of our most important brand engagement tools," notes Kellie Richter, Senior Vice President of Marketing at Behringer Harvard. "Our website is what we focus on first when we're making any brand or messaging changes. Another focus of our website initiative was to simplify the overall visitor experience through navigation improvements and to provide the best experience from the visitor's standpoint, no matter how the site is being accessed." The Ektron-powered Behringer Harvard websites haveover 2500 registered website members, with nine content author/editors supported by two site administrators.

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BEHRINGER HARVARD: PROVIDING THE BEST
VISITOR EXPERIENCE WITH EKTRON
Behringer Harvard creates, manages and distributes
global institutional-quality alternative investment
programs for individual and institutional investors.
Programs sponsored and managed by the Behringer
Harvard group of companies have attracted equity of
more than $6 billion and made investments into more
than $11 billion in assets.
Behringer Harvard has over 2500 registered website
members, with nine content author/editors supported
by two site administrators.
Follow Us @Ektron or Visit ektron.com/CaseStudies
To Learn More

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“ From a marketing standpoint, the website
is one of our most important brand
engagement tools Our website is what
we focus on first when we’re making any
brand or messaging changes.
Another focus of our website initiative
was to simplify the overall visitor experience
through navigation improvements and
to provide the best experience from the
visitor’s standpoint, no matter how the site
is being accessed.
”
Kellie Richter,
Senior Vice President of Marketing at Behringer Harvard
Follow Us @Ektron or Visit ektron.com/CaseStudies
To Learn More

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Three main sites running on the Ektron platform
serve Behringer Harvard audiences.
Behringerinvestors.com provides investors with
information on their investment portfolio balance,
recent account activity, and historical
account information.
Behringersecurities.com offers resources for
financial professionals.
The main corporate site, behringerharvard.com,
provides the public with information on who we
are, what we do, and the investment programs
we offer.

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An innovative use of Ektron Smart Form technology
is its interaction with the Behringer Harvard Property
Gallery iOS app.
Through the Property Gallery app, you can view
properties by location or property type, review
property information at a glance and access
the prospectus for any Behringer Harvard
current offering.
An Ektron Smart Form saves the data and
associates the correct imagery with that building,”
A handler called by the iOS app responds with
the data in order to populate the screens,
and to place a pushpin on a map for
each property.

5. Delivering enterprise Web Content Management Software
and Digital Experience Management solutions. Ektron empowers
organizations to fully realize their digital marketing potential
by Connecting Content to Revenue.
Founded in 1998
Headquarters in Nashua, NH
Worldwide Offices in Australia, Canada, and the United Kingdom
Regional Offices in Denver, Richmond, and San Francisco
Over 3,800 customers and 12,000 sites including Fairmont Raffles
Hotels International, Las Vegas Sands, Microsoft, and NASDAQ
200+ Employees