Ektron's CEO and founder, Bill Rogers and Ektron VP of Product Management, Tom O'Brien, provide an overview of Ektron 9, and the market trends that influenced its development.

1. Bill Rogers
CEO and Founder
Tom O’Brien
VP Product Management

2. Technology is innovating
faster than ever

3. Marketers need more
information about users
• Who?
• What and where?
• How long?
• And what was the outcome?

4. Copyright © 2013 Ektron, Inc.
TREND 1:
It’s a multiscreen world

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TREND 2:
The cloud is driving
efficiency and agility

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TREND 3:
Marketing is shifting to
inbound

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TREND 4:
Personas drive digital
marketing

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TREND 5:
Search is becoming the
foundation for personalized
experiences

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We are focused on…

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Making content authors
and marketers as
productive as possible

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Helping digital marketers
work FASTER, SMARTER
and INCREASE IMPACT

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Providing the best tools
for the inbound
marketing recipe

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Empowering web teams to
easily deliver great MOBILE
EXPERIENCES

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Helping organizations reduce
cost and complexity for their
websites

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Enabling developers to use MVC,
REST, HTML, CSS, JavaScript and
other technologies to CONNECT
and EXTEND SYSTEMS to build great
experiences

16. Tomas O’Brien
VP, Product
Management

17. Copyright © 2013 Ektron, Inc.
YOUR FEEDBACK DRIVES US
• Usability Testing
• Beta
• User Focus Groups
• Ektron’s Inner Circle
• Product Feedback
• ProductManagement@Ektron.com
http://go.ektron.com/user-feedback

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SEARCH
PERSONA
MANAGEMENT
USER
EXPERIENCE
MOBILE

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Improved connections
via experiences that are
optimized for smartphones,
tablets and desktops
Increased engagement
with targeted, relevant
content
Enhanced acquisition
and retention of customers
by making easy to find just
the right information

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Increase
relevancy and
engagement
for more leads
with easy to use
tools to create
personas, target
content and
understand activity

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Manage the
mobile
experience
by easily
setting
breakpoints

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Work faster and smarter by
previewing content on mobile
devices

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Increase
engagement
with content
tailored to
specific
devices

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Boost
context
by swapping
images for
different
device types

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More pages,
longer visits,
decreased
bounce rate
with faceted
search

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Increase productivity with
the Content Dashboard to
filter and find the content you need

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Create
content faster
by dragging
and dropping
images into the
editor

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Easier content
editing and
greater control
with basic and
advanced styling
and properties for
tables, images, text,
paragraphs, divs,
spans, headlines,
lists, block quotes
and more

29. Thank you