Based in Geneva, The Global Fund to Fight AIDS, Tuberculosis and Malaria mission is to dramatically increase resources to fight three of the world's most devastating diseases, and to direct those resources to areas of the greatest need. The Global fund noted the website's main objective is to, "... attract quality traffic to make the Global Fund's work more transparent to its key stakeholders along with a wider global audience, and address critical business issues including providing a consistent and comprehensive user experience across the site in multiple languages and for multi-channel publishing." The Global Fund cites content publishing efficiency up by 30 percent, productivity increases of up to 40 percent and content quality up by 35 percent through its Ektron implementation.

1. CASE STUDY

2. The
Global
Fund
 founded in 2002 by G8 to
save lives
 finance hiv/aids,
tuberculosis and malaria
programs
 partnership

3. www.theglobalfund.org
TOGETHERWECANDOGREATTHINGS

4. www.theglobalfund.org
KEYRESULTSTODATE
people currently receiving arv therapy
4.2 million
new smear-positive tb cases detected and treated
9.7 million
insecticide-treated nets distributed
310 million
1000 PROGRAMSThe Global Fund has supported more than in 151 COUNTRIES

5. theglobalfund.org
 transparency
 biggest communication tool
 track, share and inform on
progress in the fight against
the 3 diseases
 diverse audiences
 one website

6. www.theglobalfund.org
THEGLOBALFUND.ORGOBJECTIVE
HIGHEST
LEVEL OF
TRANSPARENCY
IN INTERNATIONAL
HEALTH
FINANCING DONORS
AND
RECIPIENTS
RUSSIAN
ENGLISH
SPANISH
FRENCH

7. www.theglobalfund.org
 since 2010 on ektron
• accessible to people all
over the world
• multi-lingual
 flexible platform
THEGLOBALFUND.ORGONEKTRONCMS

8. www.theglobalfund.org
KEYASSETSOFTHESITE
KEY
ASSETS
STORIES
BLOGS
CORE
BUSINESS PHOTO &
VIDEO
GRANT
DATA

9. www.theglobalfund.org
EKTRONandtheglobalfund.org
IN
HOUSE
SITE
INFRA
SITE
MANAGEMENT
SITE
DEVELOPMENT
SITE DESIGN
SITE
PROMOTION

10. BOOTSTRAP
• anticipating the need
for responsiveness
• building a responsive
site on ektron
• simple, stable, tested
• easy to implement
and maintain

11. www.theglobalfund.org
theglobalfund.org
is now
mobile-ready.
BOOTSTRAP& EKTRON = RESPONSIVE

12. www.theglobalfund.org
a community rises
 creative and tailored web
experience
 interface add-ons
 unique navigation
 full screen
 completely responsive
 hosted in ektron
BOOTSTRAP &EKTRON = CREATIVE & RESPONSIVE

13. social media &
integration in
ektron
 twitter
 facebook
 youtube
 blog

14. www.theglobalfund.org
SHARINGFUNCTIONALITIESTHROUGH
60K
550K

15. www.theglobalfund.org
SHARINGFUNCTIONALITIESTHROUGH

16. www.theglobalfund.org
blogging with
ektron
“We also now have a blog running
on Ektron which is getting a lot of
traffic,” says Genc Kastrati – Web
Officer at the Global Fund.
“Because The Global Fund blog is
seamlessly integrated with the
Ektron CMS it was easy to set up,
easy to maintain and easy for our
bloggers to post new content. ”
BLOGGINGWITHEKTRON

17. www.theglobalfund.org
Bill Gates
Why the Global Fund is a
Terrific Investment
BLOGGINGWITHEKTRON

18. www.theglobalfund.org
Ban Ki-Moon
With $3 Billion Annual Shortfall In
Controlling Malaria, Replenishing
Global Fund Should Be a Priority To
Prevent Resurgence
BLOGGINGWITHEKTRON

19. statistics
global statistics
 reaching all countries of the world
 ~ 1.5 million visits per year @ ~ 3
minutes average time on site
with ektron (in the last year alone)
 mobile visits doubled
 search traffic increased
 more new visitors (16%) & more visits
(8%)
 able to track document downloads /
~55,000 document downloads

20. on our radar
• upgrade to 9
• DXH – new intranet & integration
with sharepoint 2013
• integration of our online grant
portfolio

21. THANK
YOU
questions?