Kiére Media, Inc., launched two stand alone social engagement solutions, that work great individually, and even better together, to enhance B2B social commerce conversions and marketing efforts.
Shop The Feed: Solves the Instagram Data Gap
SocialRoot: Finds and Calculates Relationships Relevant to Your Brand
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THAT WORK GREAT INDIVIDUALLY
AND EVEN BETTER TOGETHER
Two Stand Alone Solutions
Right now, your brand is spending time and money in an effort to reach their
audience in the digital landscape. Wouldn’t it be more efficient if there was a
way to identify the individuals who have influence in the categories most
important to your brand?
There is. Now the question becomes, “What are you going to do with it?”
The SocialRoot data insights, find and calculates the connections your brand
needs, to grow and cultivate its digital presence.
SOCIALROOT - FINDS & CALCULATES RELATIONSHIPS RELEVANT TO YOUR BRAND
Are you a brand looking for the missing link when it comes to creating &
tracking insights from Instagram?
Do you want to know which of your posts drive:
• click-throughs
• sales
• engagement for your community & foster brand enthusiasts
• value - are your influencer relationships “really” performing?
SHOP THE FEED - SOLVES THE INSTAGRAM DATA GAP
KIÉRE MEDIA
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CLICK TO SHOP INSTAGRAM
Shop the Feed ™ is an easy and effective way to share
actionable links with the Instagram community – all from a
customizable URL, which resides within an IG bio.
Shop The Feed is a 3rd party website which automatically
uploads newly posted Instagram content - where a user can
go-in, and assign an infinite amount of links per post -
driving viewers directly to the end-point.
Ex: product page, blog post, sign-up form, contest entry, etc.
WHATIS
SHOPTHEFEED?
SHOP THE FEED BY KIÉRE MEDIA
*Example Accounts
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MOBILEVIEW
1. PERSONALIZED URL - your brand is personal. and we understand it takes hard work to become a
trusted source. we offer a variety of stylings to help your brand succeed in driving IG conversions
2. MASTHEAD -our large masthead container have the ability to translate your company's unique identity
3. LINKS ASSOCIATED WITH THE BRAND - i.e., social links, main website, store, etc.
4. MOST RECENT POST - loads within seconds of posting on Instagram. Where you’re given the option
to keep or “archive” the image
5. ACTIONABLE LINK(S) - just posted an influencer to your feed,? Link back to them and the item(s)
featured . link to look books or seasonal campaigns, but most importantly, you can link directly to any sellable
item.
‣ INFLUENCER:
LADYLUX
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SHOP THE FEED BY KIÉRE MEDIA
2 ANATOMY OF SHOP THE FEED
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THE DESKTOP VIEW HAS ALL THE SAME FUNCTIONALITY AS
THE MOBILE. ONLY DIFFERENCE IS:
1. LINKS APPEAR ONLY WHEN USER HOVERS OVER IMAGE
2. 3 X 3 GRID LAYOUT
3. 640 X 150 MASTHEAD CONTAINER
4. ABILITY TO EDIT LINKS FROM ANY BROWSER
DESKTOP VIEW
ANATOMY OF SHOP THE FEED
‣ CLIENT: SWIMSPOT
SHOP THE FEED BY KIÉRE MEDIA
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6. IG Solution Providers
No Monthly Usage
Fee
Open to Both Retailers
& Content Creators
IG Users Do Not Need
to Authorize Platform
For Use
Shop The Feed LIKEtoKNOWit Like2Buy FourSixty
*
Works with Any Kind of
Link
retailers only retailers only
commerce focused commerce focused commerce focused
yes yes yes
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ShopThe FeedvsCompetitors
*LIKEtoKNOWit is a private network
SHOP THE FEED BY KIÉRE MEDIA
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How We Are
Different
STF WORKS ACROSS ALL PLATFORMS, PROVIDING ACCESS TO ANY TYPE OF CONTENT & LINK
NO OPTING-IN FOR CONTENT CONSUMERS, STF LINKS TAKE A USER TO THE END-POINT ASAP
ALL BRANDS & INFLUENCERS ARE WELCOME TO JOIN THE PROGRAM
NO PLATFORM USAGE FEE
WORKS WITH ALL AFFILIATE PROGRAMS
SHOP THE FEED BY KIÉRE MEDIA
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BENEFITS
Shop The Feed
PERSONALIZE
YOUR
FEED
CONTROL
YOUR
LINKS
INCREASE
OVERALL
SALES
CROSS-‐PROMOTE
YOUR
CONTENT
LINK
AUTOMATICALLY
INCREASE
ENGAGEMENT
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What Influencers Are Saying
Nikki Minton
I’m SO excited about my new Shop the Feed site. It’s easy to
edit and maintain, and it’s made my Instagram feed so easy
to shop for my readers. I’m always getting comments on
where to find this or that, but now with the Shop the Feed
link in my Instagram profile, one click will give all of the
direct links simply and easily with no signing up and no
emails bombarding readers’ inboxes. As a blogger, it’s the
next best thing to actually making your Instagram feed
clickable.
@MyStyleDiaries
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What Companies are Saying
Swimspot
I would especially recommend Shop the Feed to
fellow retailers. I love how seamlessly it creates a
sales funnel from our Instagram; our fans are able
to get from an Instagram post to the product page
in just two clicks. It's so simple.
SHOP THE FEED BY KIÉRE MEDIA
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PUT STF TO WORK
More Ways To Engage
Main IG bio URL
Pinterest
Facebook
Blog Posts
Multiple links per IG post - just like a blog
SHOP THE FEED BY KIÉRE MEDIA
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"WE CREATE STUFF THAT WORKS"
{WE *
SHOP THE FEED BY KIÉRE MEDIA
88%
3%
7%
2%
1%
.5%
US EU Canada Mexico Australia Russia
TRACK INSTAGRAM CONVERSIONS
• SEE WHERE YOUR AUDIENCE COMES FROM
• SEE WHAT CONTENT DRIVES THE MOST CLICKS
FROM IG
• ANALYZE THE BEST STRATEGY FOR YOUR
BRAND
• ANALYZE IG INFLUENCER PERFORMANCE &
CAMPAIGNS
*ASK ABOUT OUR ANALYTIC PACKAGES
This is where we the
most IG click
referrals generated
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ONE PLATFORM - OFFERING A SUITE OF SOCIAL INSIGHT TOOLS
SocialRoot finds, analyzes and verifies the digital influencers
brands need to reach an engaged audience across any
category.
• CustomLead-GenListsforOutreach
• IndustrySpecificInfluencersLists- i.e.,denim,jewelry,swimwear,eyewear
• InfluencersbyCity&Category-i.e.,topjewelryinfluencersinDallas
• Instagram“Scan”Data -providingdeepinsightstoanyIGaccount
WHATIS
SOCIALROOT?
*Wildfox Eyewear Influencer Campaign, Powered via SocialRoot
SOCIALROOT BY KIÉRE MEDIA
@littlemissfearless@fake-leather
@KTRStyle
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BY CITY BY CATEGORY
INFLUENCERS
CUSTOM
HOW TO FIND THE RIGHT INFLUENCERS
Discover the best style influencers in a city, who are
ready for marketing campaigns and partnerships with
your boutique, brand, agency or retailer.
Currently offering data for: Orange County, LA, San Diego, San
Francisco, Seattle, Salt Lake City, Austin, Dallas, Houston,
Atlanta, Charleston, Miami, New York
We’ve got you covered when it’s time to work with
influencers who excel within your company’s
category.
Offering: denim, swimwear, jewelry, wellness, eyewear.
We have proven experience in partnering brands,
agencies, and online retailers with lifestyle influencers
who align with your company's DNA.
Contact us, and let’s discuss your goals - and how we can be
of service.
@themarcystop - denim
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CASE STUDIES
OCEANA
BRIEF
What:
5 Swimwear Influencers found through SocialRoot
Why:
Test success of driving awareness to Oceana through selected
influencers
How: Instagram giveaway featuring Miguelina Tote, benefitting Oceana and
filled with popular beach related products including:
• Towel by Ruby Mint
• Sunscreen by Sun Bum®
• Paddle board game by Sunnylife
SOCIALROOT BY KIÉRE MEDIA
@Cuppajyo
@Alettrich
@Christa_Janye
@SiraMara@Belledecouture
‣ SEARCH TYPE: CATEGORY
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RESULTS
Likes
C
Comments Follower Increase Photo Interactions, 8/31 - 9/2
SOCIALROOT BY KIÉRE MEDIA
Jennifer Rand
7%
6%
87%
Pie
Christa Jayne
27%
3%
70%
Pie
Sandy Bodea
9%
1%
91%
Pie
Alex Lettrich
6%1%
92%
Pie
58%
2%
40%
Pie
@cuppajyo
Jyotsna
@belledecouture @christa_jayne @siramara @alettich
OCEANA
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Marketers know personal recommendations generate far more
authentic content interest over a nod from a brand or retailer.
Consumer have been conditioned to seek product reviews &
referrals from influential digital voices they most align with, and
trust.
Today’s social media users are savvy, and can tell if a partnership
between brand + influencer is real, or if the influencer is just in it
for the perks.
Making the most successful campaigns, those in which influencers
have two key qualities:
• a strong, loyal following
• an organic affinity to a brand or its niche
WHY
STF + SOCIALROOT?
@MyStyleDiaries
@MyStyleDiaries
@MyStyleDiaries
@Swimspot + @MyStyleDiares
@RocksBox + @Shelby_Pratt @ShopCSBLA + @Figtny
KIÉRE MEDIA
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FOLLOW THE
TREND
OR MAKE THE
NEW ONE
KIÉRE MEDIA @Swimspot
Benefits of Use
By utilizing the Shop The Feed platform within a company
Instagram bio, and partnering with SocialRoot to hone in on
delivering the right digital content creators to enhance the
company’s marketing strategies, not only will you reduce your
overhead in search time, hunting for quality content creators,
you’ve added extended value to branded campaigns by reaching
out to influencers who’s communities already have interest in your
category.
Benefits of STF + SR
• Influencer outreach and campaign on-boarding become more
efficient,
• End-user experience becomes faster as users quickly move to
the content they are interested in,
• Partnerships become more efficient,
• Partners are analyzed post campaign for traffic engagement
and conversation efficacy,
• Conversion rate increases,
• IG content is presented for easy A-B testing, to build better
campaigns
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Engage + Learn
Engage the most active demographic of bloggers, 21 - 35 yr olds -
making up 53% of the blogging population. Run test campaigns based
off our services to find your brand’s sweet spot.
Customize
Set campaign result expectations - and tailor your influencer outreach
programs to better facilitate these goals. Increase productivity by
decreasing time spent on lead procurement, and maximize campaign
budgets.
Foster
Analyze social conversions - making a positive difference for your
brand’s social media strategy and fostering partnerships with effective
influencers, while building effective campaigns.
Win
Win new fans, enthusiasts and brand evangelizers by putting the
power of data + custom results to work.
STF +
SOCIALROOT
KIÉRE MEDIA
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CUSTOM
BADGES
We offer badges to influencers who rank. See one
of our SocialRoot badges on an influencer’s
website, rest assured they been vetted &
confirmed as a leader.
OTHER OFFERINGS
Looking for more? We can provide custom
tailored solutions integrating our current data,
platforms, consulting and other offering to fulfill
your brands’ needs.
Want to see what type of following influencers, or
your brand has before creating a strategic
campaign? Our profiling tool is just the thing to
help.
INSIGHTS
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Shop the Feed
premium
Shop The Feed
light
SocialRoot
light
SocialRoot
Custom
Free $300 /mo
Bi-Monthly Analytic
Reporting
24/7 Account Rep
Access
Insight Suggestions
from Performance
Review
SocialRoot
Category Data
Rights to platform
use
Personalized URL
Automatic Links —>
Hashtags
City / Category
Data Reporting
2 Hours of Campaign
Consulting
$1,000 / per report
10 Hours of Campaign
Consulting
End-of-Month Data
Reporting
Custom Data Sets
$3.50 / per lead, min
1,000 leads
Access to Scan Pages
Free
✓Site & Publisher
Name
✓Blog URL
✓Social Handles
✓Email
✓Locale
✓Content Specialty
✓Follower Count
✓Influencer Metrics
What’s in a
List
PRICING: IG SOLUTIONS
KIÉRE MEDIA
28. 28KIÉRE MEDIA
THANKS FOR YOUR TIME
LET’S GET TO WORK
(949) 706-5579 info@socialroot.co
contact us to get started!