This document provides guidance on analyzing projects by getting the big picture, defining the message, customer and what has been done or needs to be done. It also discusses project management techniques of defining, planning, executing and reviewing projects across various areas including web, communication, print, multimedia and IT.

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7. Analysis
Get the Big Picture:
What Do We Do?
What’s Our Message?
Who’s the Customer?
What’s Been Done?
What Needs to Be Done?
What Can We Try?
Project Management
Define, Plan, Execute, Review
Define, Plan…
• Web
• Communication
• Print
• Multimedia
• IT