Ethos, parthos, logos

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Ethos, Pathos, or Logos? What appeal are advertisers using to get you to buy their product?

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Can some advertisements have more than one appeal? ,[object Object],[object Object]

Ethos, Pathos, or Logos?

Ethos, Pathos, or Logos?

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Ethos, Pathos, or Logos?

Ethos, Pathos, or Logos?

Ethos, Pathos, or Logos?

Ethos, Pathos, or Logos?

Ethos, Pathos, or Logos?

Ethos, Pathos, or Logos?

Ethos, Pathos, or Logos?

Ethos, Pathos, or Logos?

Ethos, Pathos, Logos?

Ethos, Pathos, or Logos?

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Tendances

Logos, Ethos, and Pathos in Advertising

Logos, Ethos, and Pathos in Advertising

Logos, Ethos, and Pathos in Advertising

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Logos ethos pathos

Logos ethos pathos

Logos ethos pathos

Ethos pathos logos

Ethos pathos logos

Ethos pathos logos

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Aristotle's Modes of Persuasion: Logos, Ethos, Pathos

Aristotle's Modes of Persuasion: Logos, Ethos, Pathos

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Ads 1 - the basics

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Pathos logos ethos

Pathos logos ethos

Pathos logos ethos

Ethos pathos logos presentation w audio

Ethos pathos logos presentation w audio

Ethos pathos logos presentation w audio

Forming an Argument: Logos Ethos Pathos

Forming an Argument: Logos Ethos Pathos

Forming an Argument: Logos Ethos Pathos

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Logos ethos pathos e32007

Logos ethos pathos e32007

Logos ethos pathos e32007

Ethos pathos logos

Ethos pathos logos

Ethos pathos logos

Logos ethos pathos e32007

Logos ethos pathos e32007

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Ethos, Pathos, and Logos

Ethos, Pathos, and Logos

Ethos, Pathos, and Logos

Logos, pathos, ethos

Logos, pathos, ethos

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Ethos.pathos.logos 2

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Rhetorical Modes Presentation

Rhetorical Modes Presentation

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Logos Ethos Pathos powerpoint

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Logos Ethos Pathos powerpoint

Ethos pathos logos - Aristotle persuasion pillars

Ethos pathos logos - Aristotle persuasion pillars

Ethos pathos logos - Aristotle persuasion pillars

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Logos, Ethos, and Pathos in Advertising

Logos, Ethos, and Pathos in Advertising

Logos, Ethos, and Pathos in Advertising

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Logos ethos pathos

Logos ethos pathos

Ethos pathos logos

Ethos pathos logos

Ethos pathos logos

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Aristotle's Modes of Persuasion: Logos, Ethos, Pathos

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Ads 1 - the basics

Ads 1 - the basics

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Pathos logos ethos

Pathos logos ethos

Pathos logos ethos

Ethos pathos logos presentation w audio

Ethos pathos logos presentation w audio

Ethos pathos logos presentation w audio

Forming an Argument: Logos Ethos Pathos

Forming an Argument: Logos Ethos Pathos

Forming an Argument: Logos Ethos Pathos

Logos ethos pathos e32007

Logos ethos pathos e32007

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Ethos pathos logos

Ethos pathos logos

Ethos pathos logos

Logos ethos pathos e32007

Logos ethos pathos e32007

Logos ethos pathos e32007

Ethos, Pathos, and Logos

Ethos, Pathos, and Logos

Ethos, Pathos, and Logos

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Ethos pathos logos - Aristotle persuasion pillars

Ethos pathos logos - Aristotle persuasion pillars

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Ethos parthos logos

Ethos parthos logos

Ethos parthos logos

Despite of all odds and practicing on a scooter if she can perform produnova and qualify for the first time in gymnastic from India then anything is possible with hard work? ETHOS Ethos Analysis Questions? 1-What implicit or explicit claim is being made? Nothing is impossible if you are determined to pursue the dream through hard work. 2- How does the ad show credibility and trustworthiness to the intended audience? The ad is about a women athlete from India who first time qualified for gymnastic at Rio Olympics despite of all odds and lack of infrastructure. So if she can fulfill her dream why can’t we? 3- Does the ad reflect areas of expertise in some form or another ? In what ways has this ad – product- author given the impression that we should listen to them? Yes, the ad reflect the expertise of the athlete in gymnastics and it show’s that nothing is impossible if you are determined to pursue it. 4- In what way are we convinced ethically or by the character of the product? She is the fifth woman in the world to perform produnova with highest score and is first to qualify for gymnastic for India at Rio Olympics. With whom we are fighting with? LOGOS Logos Analysis Questions? 1- What claim is being made, either explicitly stated or implied? It explicitly states that the gun killings killed more people than the terrorism in USA. 2-In what ways does the ad appeal to the logic of its audience? Are there numbers, facts , data? Are the ideas well-reasoned? How? The graph shows that more people in USA are killed by guns than through terrorism and also USA has highest no of gun killings compared to other nations. 3-How do design elements-layout, font sizes and style, and use of color- influence the effect of the argument? The picture itself narrates that we should better stop hand guns before they stop us. 4- How do graphics and images contribute to the persuasiveness of the claim/ad? The statistics from graph and the image showing comparison of the hand gun killings with respect to other nations depicts explicitly the terror of hand guns in USA. Don’t smoke it not only ruins you but your family too!!! PATHOS Pathos analysis questions 1- What claim being made, explicitly stated or implied? It explicitly states that one should quit smoking as it ruins the life of smoker and its family. 2- In what way does this ad apple to its audience’s emotions? The shadow imparts feeling of fear amongst audience as it shows gun pointing towards self. 3- What language choices persuades the audiences' emotional reaction? By telling the consequences of smoking on the smoker and its family and how it can ruin their world persuades the audience emotional reaction. 4- How do design elements- layout , font sizes and styles, and use of color- influence the effect of the argument/ clam? The shadow with a gun pointing towards self gives a terrified feeling for smoking and its consequences. Rhetorical Appeals The ways that writers/speak ...

Despite of all odds and practicing on a scooter if she can perfo

Despite of all odds and practicing on a scooter if she can perfo

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In our research paper titled "Qualitative Analysis on Tax Evasion and Reasons for Reluctance to Join ATL in Pakistan," we delve into the intricate dynamics of tax compliance and explore the underlying reasons why individuals in Pakistan might hesitate to become a part of the Active Taxpayer List (ATL) within the framework of business law and taxation. With a multidisciplinary approach, our team of five researchers embarked on an in-depth exploration of tax evasion behaviors and the factors influencing them. Through qualitative analysis, we aimed to unravel the complex interplay of socio-economic, cultural, and institutional factors shaping tax compliance attitudes among Pakistani taxpayers. Drawing on a diverse range of qualitative research methods, including interviews, focus groups, and content analysis, we gathered rich insights from a diverse sample of individuals representing various sectors of the economy. By immersing ourselves in the lived experiences and perceptions of taxpayers, tax advisors, and legal experts, we uncovered nuanced perspectives on tax evasion practices and attitudes toward ATL membership. Our findings highlight the multifaceted nature of tax evasion in Pakistan, shedding light on both the motivations driving non-compliance and the barriers to ATL enrollment. From perceived inefficiencies in the tax system to cultural norms and trust deficits in governmental institutions, our research identifies a myriad of factors contributing to tax evasion behavior and reluctance to join ATL. Furthermore, our study offers valuable implications for policymakers, tax authorities, and business stakeholders seeking to enhance tax compliance and foster a culture of transparency and accountability in Pakistan's taxation landscape. By addressing the underlying drivers of tax evasion and promoting the benefits of ATL membership, policymakers can design more effective strategies to broaden the tax base and promote sustainable economic development. In conclusion, our research paper represents a comprehensive endeavor to deepen our understanding of tax compliance dynamics in Pakistan and elucidate the complexities surrounding ATL enrollment. By unraveling the intricacies of tax evasion behaviors and attitudes, we hope to contribute to informed policymaking and foster a culture of tax compliance and integrity in Pakistan's business and taxation environment.

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