E-commerce and physical retail need to work together to provide the best shopping experience. Here's how Linteri is trying to help bridge this gap with our proximity-based communication and intelligence for "Click-And-Brick" retailers. Presentation was given during RetailShow 2014 B2B retail fair held in Expo XXI, Warsaw.

1. Proximity-based
communication
and
intelligence for
„click-and-brick”
retailers
proximi ty retai l solutions

2. E-commerce is growing at increasing rate each year
…and e-sellers are becoming more effective each year:
shopping experience -> Convenience
Digital tools -> Remarketing
Analytics -> deep consumer insight
It seems like they have all the advantages…
CURRENT SITUATION: E-COMMERCE

3. However, brick & mortar businesses are not doomed to
cease to exist
…they need to adapt -> become “click&brick”
“It is not the strongest of the species that survives, nor the
most intelligent; it is the one most adaptable to change.”
Charles Darwin, British naturalist
CURRENT SITUATION:
CLICK&BRICK

4. The keyword is „omnichannel”
Omnichannel -> integrating efforts on multiple platforms
into one cohesive, integrated experience, using each
platforms’ strenghts against others’ vices
authors’ definition 
The problem with omnichannel is the conflict between
online and offline:
they are often treated like water and fire, when in
reality it’s more like yin and yang
CURRENT SITUATION:
OMNICHANNEL

5. E-commerce is all about possibilities, whereas offline
retail seems to be all about… physical limitations
There is lack of systems for the collection and analysis of
human traffic data in physical retail outlets and shopping
centers
The current solutions estimate "foot flow" which does not
see the people behind it
All what is seen now is number of passes through the
entrance doors (both ways) and number of individual
sales, average basket value.
CURRENT SITUATION

6. • Businesses nowadays need more meaningful data
• Information on the actual customers, profiles, habits,
traditions and their rituals will result in increased traffic,
turnover and customer loyalty
It is high time to:
Identify your clients
Discover customer real-world behavior
Measure performance of your physical space
Trigger communication based on behavior and location
Navigate customers to reach their goals and products
NEW Business Opportunities

7. v
LINTERI PLATFORM

8. Linteri Platform enables you to:
Directly communicate with customers using your mobile
app by creating communication campaigns:
What – define the message (text, multimedia, web
page, discount coupons and offers, surveys, mobile
app screen)
Where – defines zones which will trigger
communication (checkout, product aisles, entry/exit)
Who – define demographic personas and their
behaviour patters which trigger communication
When – schedule the best time for communication
BENEFITS

9. Linteri Platform enables you to:
Analyze physical customer behavior, discover patterns
and measure the performance of your communication
Manage beacon installation, floor plans and define zones
within your physical locations
Provide indoor navigation to help customers locate
products and services
BENEFITS

10. We help benchmark:
We deliver:
Foot-traffic analytics
Impact of weather on
locations and foot traffic
Real time Foot Flow
analysis
Repeat visits (loyalty)
Rank sales
performance
BENEFITS
Hourly, daily, weekly,
monthly and annual analysis
of Foot-traffic
Franchise
evaluation/optimization
Customer loyalties
Custom reporting

11. SAMPLE USAGE SCENARIO

12. NEAR THE STORE
When a customer is 10-30
meters away from the store.
Deliver content that entices
customers to your location by
using push notifications directly
to their smartphones’ lock
screen.
IN THE STORE
When customer enters the
store and is wi thin 5 to 10
meters away from beacon,
deliver informat ion regarding
product promotion or have
sales associate approach a
customer whi le they are
viewing the items on sale.
NEAR THE
CHECKOUT
When customer is less
than 2 meters away from
beacon, You can use this
occasion to target actions
associated with purchase
e.g. recommended
complimentary products.
LEAVE THE STORE
When customers leave the
store, you can retarget users
with content that will boost
loyalty and increase repeat
visi ts. You can choose what
time to deliver this content
and what type of message to
deliver.
Entrance
Exit
Exposition Cash Desk

13. WHY Beacons?

14. GPS WI-FI NFC Beacons
Location accuracy
indoors
+-100 m +- 30m 1-2 cm +-1 meter
Works reliably
indoors?
No
Standard
smartphone
technology?
No
Position
triangulation?
No No
Proximity ranging No No
Local push
messaging No No No
Works in
background
(passive detection)
No No No
Power
consumption on
device
High High None Low
TECHNOLOGY COMPARISON

15. TECHNOLOGY ACCURACY

16. Significant data from BI Intelligence Report “Beacons Are The Most Important New Retail
Technology”:
The beacon installed base will consist of 4.5 million active beacons overall by year end
2018, with 3.5 million of these in use by retailers.
Half of the top 100 retailers in the U.S. are testing beacons this year, and we expect
them to have this new technology installed in one-third of their store locations by the
end of 2015
Globally, we estimate that 570 million Android and Apple smartphones are compatible
with Bluetooth low energy (BLE), the signal emitted by beacons to wake up smartphone
apps, which translates to roughly one-third of the smartphone installed base.
WHY NOW?

17. Linteri mission is to give retailers the tools and
knowledge needed to implement more personalized and
delightful shopping experience
We do not believe in wrong and right when it comes to
selling channels – we believe in giving your customers
the best tools at hand for their job, which in your case is…
Shopping 
LINTERI

18. We are bringing shopping experience OF
tomorrow - today!

19. Visit us at booth G11 for a live demo!
Łukasz Felsztukier, Linteri CEO
Lukasz@linteri.pl
THANK YOU